Your SlideShare is downloading. ×
LAC 2011 - An Intro To Facebook Ads
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

LAC 2011 - An Intro To Facebook Ads

881
views

Published on

With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your …

With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings, audience breakdown, best practice and position on gaming. The session will also allow time for a comprehensive Q&A session.

Nikki Lannen, UK & Ireland Representative, Facebook

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
881
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Making it Social Nikki Lannen Sales, EMEA Mid Market Sales
  • 2. Agenda 1 The World has gone social2 How to adapt your business to that change3 How to make the most of your campaign4 Deals
  • 3. My Profile My Profile. My Profile
  • 4. T-Mobile advertisement T-Mobile ad airs Liverpool Street silent disco event
  • 5. T-Mobile advertisement T-Mobile ad airs Liverpool Street silent disco event
  • 6. Facebook group Group joins Events invites 2 Weeks T-Mobile ad airs Liverpool Street silent disco event
  • 7. Flashmob in Liverpool St Station 2 Weeks T-Mobile ad airs Liverpool Street silent disco event
  • 8. The web isisThe Web Businesses are Marketing is OrganizingorganizingAbout People organizing About People around peoplearound people around people delivers results
  • 9. Gaming is organizing around people FarmVille XBox Sources: Mashable, Gamespot
  • 10. News is organizing around people NY Times Twitter Huffington Post 43% of news sharing occurs through social media Source: CNN
  • 11. Music is organizingaround people Pandora Spotify Sources: Pandora, Spotify
  • 12. Shopping is organizingaround people Amazon Groupon up to 50% increase in average order value Sources: Social Commerce Camp, Groupon
  • 13. 500Musers worldwide
  • 14. More than halfof users return daily
  • 15. 200M+mobile users each month
  • 16. 7 hrs, 7 mins 2 hrs, 17 mins 1 hr, 31 mins 1 hr, 21 mins 1 hr, 16 minsTime spenthoursSource: Nielsen monthly time spent November 2010
  • 17. Worldwide engagement Daily 4 hours, 57 mins 29 visits 53% daily Average time spent per user Average visits per user Active users log in (monthly) (monthly) (daily)Source: Worldwide comScore November 2010 & Facebook Internal Data, January 2011
  • 18. Facebook Page•  Connections•  Brand voice•  Viral distribution
  • 19. 16,402,334 People Like This
  • 20. 2 dedicated Ad positions Premium Ad Market place Ad
  • 21. Premium Top Menu displays new notifications, requests Toggle between live updates and highlights view and messages Suggestions of Friends and Pages provide viral distributionDashboardsmake it easierto discovercontent Ad unit
  • 22. Premium Ads drive brand impact 100% share of voice on the most highly trafficked pages TIME SPENT ON HOMEPAGES Facebook has the highest time per homepage impression 50 45 46.0 43.1 40 Seconds 35 30 30.9 27.5 27.2 25 23.0 22.9 20 Source: Nielsen
  • 23. Premium Engagement Ads Event Like Sampling Poll Video commenting
  • 24. 2x# of mentionsover World Cupsponsor
  • 25. 2,500,000,000 3,000,000 6,400,000 169,000,000 ad views liked Nike video plays impressions
  • 26. Sponsored Stories is a new way toscale word of mouth
  • 27. This is how it works Sponsored Stories David likes this brand Your Brand David likes this brand LikeSTEP 1: STEP 2: STEP 3:David likes a brand, If this brand included A story is generated on David’suses an application, Sponsored Stories in their friends’ News Feeds, whichor checks in to a Facebook Ads campaign, they may or may not seelocation David’s friends see this story in the right column
  • 28. Marketplace Ads can drive action • Auction-based pricing • Drive actions 1 • Off-site clicks • Transactions 2 • Game installs 3 • E-commerce sales 4 • Kick-start fan base
  • 29. Profile-based targeting Structured Unstructured • Location • Activities • Age/Birthday • Interests • Gender • Music • Education • TV • Workplace • Movies • Relationship • Books • Sexual Preference • Groups • Language • Applications • Connections • Status updates
  • 30. This is the NEW word of mouth - itis twice as effective 1.6X lift in brand recall 2X VS lift in message awareness 4X Meg Griffing Sloan, Becca Foy, and 14 other friends like lift in purchase intent Heineken Source: Nielsen
  • 31. Facebook Ads tips
  • 32. Use multiple creative assetsExample: Home Page ReachBlock with multiplecreative assets
  • 33. Be authentic •  Straight forward copy •  Relevant imagery •  Tie back to brand
  • 34. Make every word count15 characters 87 characters25 characters 135 characters
  • 35. A/B test your ads
  • 36. Use compelling imagery
  • 37. Highlight brand character
  • 38. Have a Facebook Page
  • 39. Facebook Deals
  • 40. DealsA new way to connect with customers Reward customers when they check in on Facebook ‣ Generate in-store traffic ‣ Generate buzz among friends online ‣ Build loyalty
  • 41. PlacesWho. What. When. And now where. See who’s checked in nearby And tell your friends where you are and who you’re with Generating a story in their News Feed
  • 42. Individual deals ‣  Launch a new product, offer a promotion, or reward your customers. This is a great way to drive in-store traffic
  • 43. Loyalty Deals Friend Deals ‣  Reward your most loyal ‣  Encourage customers customers and offer a to bring their friends deal after a certain and family to your number of check-ins stores
  • 44. Charity Deals ‣  Give back to the community and incentivize customers to check in by offering charity donations
  • 45. Newsfeed Stories – 4 types Check in Story Claim Story
  • 46. Publish StoryShare Story
  • 47. 10,000 free pairs of jeans“It’s a great traffic driver” Financial Times
  • 48. (c) 2010 Facebook, Inc. or its licensors.  "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0