LAC 2010 - How To Be A Good Sports Betting Affiliate

How To Be A Good Sports Betting Affiliate Arusha Iqbal Sales and Account Manager Easyodds.com

Introduction
Growth in sportsbetting
Rise in number of affiliates
Time, effort and constant innovation needed to be a successful affiliate
Five areas that create a good sportsbetting affiliate:
Analysis and Understanding
Being Technologically Adept
Cross Product Promotion
Working harder AND smarter
Industry Presence

Analysis and understanding
Legislation and Regulatory issues
Be aware of regulatory issues affecting your partners
Which new markets are opening up for e-gaming?
Which external factors influence the regulation of gambling?
Maximising operator margins
How do these external factors affect your partners?
Help to minimise any threats and maximise on the opportunities available

Analysis and Understanding
Financial analysis and understanding
What financial information are your partners providing you and is it enough?
Analysis of performance key to monitoring ROI
Identity theft/ fraud measures
Do your partner’s anti-fraud measures affect your performance as an affiliate?
Tracking and affiliation structure
Importance of web analytics and in house tracking for customer segmentation and remuneration
Using tracking to evaluate the success of promotional elements
Using tracking to help improve website design.

Technologically adept
Risk management
Disaster recovery system- Cyber criminals, Bots, DOS, DDOS
Important to invest in proven technology
60% of companies that lose all their data close down within six months
Content provision
Benefits of RSS feeds- real time content
Video content/ preview videos
Live streaming

Technologically Adept
Growth markets
Video content, live gaming, mobile gambling, live streaming, in running
What can you as an affiliate support?
Ability to represent in-running markets
In running is a massive growth area for bookmakers bringing in between 30-70% of some operators gross margins
In running coupled with live streaming is a lucrative scenario
How can an affiliate cater to real time betting?

Cross product promotion
Rise in affiliates
Rise in affiliates for sportsbook and gaming
TV and reality betting bridging the gap between sportsbetting and gaming
Importance and value of gaming
High lifetime value of gaming players
Cross product promotion can provide lucrative revenue for the affiliate
Cross product promotion and methods
Reviews, banners, creative, live gaming, demos
Look beyond poker, casino and bingo into skill games, slots, financial markets and mobile betting

Super-affiliates work smarter AND harder!
Website design
Keep it current, updated, ever-evolving
Create an affinity with the operators
Know your target market and design accordingly
Monitor your competitors
SEO and PPC
Be careful not to attract bounty hunters
Social networking
Range of markets
Need wide range of markets to cater to diverse international operators
More revenue opportunities

Being equipped for conversion
Converting traffic and unique visitors into clicks, registrations and new depositing players.
Player identification
Player acquisition
Player conversion
Player retention
Player reacquisition
Maximising and utilising operators creative tools
Graphics, landing pages, database promotion, banners
Co-branding offers and emails

Industry presence
Excellent account management
Communication and client relationships
Catering to operator objectives
Industry presence
B2B and B2C presence
Being a super-affiliate!

In Summary
Technologically adept
Cross product promotion
Financial analysis
Industry presence
Time and effort invested
Thank you for your time…

LAC 2010 - How To Be A Good Sports Betting Affiliate

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LAC 2010 - How To Be A Good Sports Betting Affiliate Presentation Transcript