iGB Down Under - Maximizing Your Ad Spend

Maximizing Your Adspend Mark Tull Website Essentials

Opinions are Like Bottoms!
In this game everyone has one….
Here is mine

My Bottom Line Is

And Other Search Engines
Not a one sided argument
Applies to almost all engines
Best Practice Rules
Look at the Steps in Set up
Adjust them to suit you
More Work = More Results

Accounts
Single Accounts Are Not Sufficient
Budget V Geo
Geo V Days of Week
Geo V Hours of Day
Geo V Language
Geo V Impression Share
Geo V Search V Partners V Content

Campaigns Should
Target Specific Regions
Bid Prices on Region Costs
Impression Share on Market worth
City V Country
State V State
Country V Country

Adgroups
3 just 3
Quality Score of 10
Exciting Ad with Keyword in twice
Positional Refinement – Don’t start at 1
Start at 6 - 9 and step in search
Start at 4 – 6 in partners
Start at 3 in content

Keywords
Exact Match to start
Refine down to Phrase – New Groups
Refine down to Broad – New Groups
Compare ROI and CPA on all
RE work higher performing into New Campaigns
Start Refinement Again

AVERAGES
Conversion Rates
CTR
Cost Per Click
Budgets
Volumes – Impression Share Report

Landing Page Quality
Holy Grail
Below 10 is a liability to catch up on
Overall average LPQ is cumulative
Overall CTR in Position on Keyword
Anlaytics? Benchmarked?
You are being compared constantly

Quality Score
10 = 1
7 = 1.5
6 = 1.7
5 = 2.0
4 = 2.5
3 = 3
2 = 4

Keyword to Conversion
Quality Score
Budget
Ad CTR
Impression Share
Landing Page Performance
Goals / Conversions
$

Other Verticals
Travel Affiliates
Get Rich Quick
Dubli
Ringtones / Music

ADWORDS IS PART OF IT
Website is part of the success equation
Adwords supports the site (Ten)
The Site supports Adwords (Jack)
Quality Score is (Queen)
Conversion Rate is (King)
Combine them All (ACE)

Google Policy
Policy for Australia
Google AdWords allows online wagering and sports betting advertisements to target Australia as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid licence.

Gaming / Gambling Definition
Online gambling includes, but is not limited to, the following:
Sports books and sports betting
Lotteries
Bingo
Poker
Sites that provide tips, odds and handicapping
Software facilitating online casinos and gambling
Gambling tutoring online
Gambling-related eBooks
'Play for fun' gambling or casino games of skill, including sites where the primary purpose is 'play for fun' gambling
Affiliate sites whose primary purpose is to drive traffic to online gambling sites

Nice Example
Front Page on Paid Ads
Earn Money Online
Make $300 in 15 minutes. Simple step by step system. Start Today
TheUnderdogMoneySystem.com

1 st click

2 Clicks Deep

Funnel & Convert
Find the right words
Manage Geo & Positions Well
Send to the right page & Quality Score
Funnel via proven methods
Sell via direct link or subsidiary forms
Compare, track, report and Improve!

Support SEO
Learn volume secrets from Adwords
Multiple Domains Strategy
Based on Proven SEO and Sales Platform
Landing Page Test & Measure
CPA per geo Market (language)
Find the words first, control them, and
WIN

iGB Down Under - Maximizing Your Ad Spend

by iGB Affiliate on Apr 04, 2010

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