Online Community Building at Social Media Masters Atlanta

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These slides are from my "Online Community Building" presentation for the Social Media Masters Atlanta in Marietta, GA on August 26.

The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this workshop, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.

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  • Originally an April Fool’s jokeThey referred to it as “the new white meat”Attorneys representing the National Pork Board sent them a 12 page cease and desist letterScott Kauffman, President and CEO of Geeknet said: "It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn.In fact, ThinkGeek's canned unicorn meat is sparkly, a bit red, and not approved by any government entity.“Now, they actually sell cans of unicorn meat
  • Online Community Building at Social Media Masters Atlanta

    1. 1. Online<br />Community<br />Building<br />
    2. 2. About Me<br />Patrick O’Keefe<br />Owner, iFroggy Network<br />www.ifroggy.com<br />Author, “Managing Online Forums”<br />www.managingonlineforums.com<br />Blogs: ManagingCommunities.com, BadBoyBlog.com andpatrickokeefe.com<br />Email: patrick@ifroggy.com<br />Twitter: @iFroggy<br />Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy<br />
    3. 3. The Importance of Your Home Base<br />
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    5. 5. Building Community on<br />
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    18. 18. “Mecha Timmy relays a humorless feed of new products as they're released on ThinkGeek.com”<br />
    19. 19. Building Community on<br />And, Soon Enough…<br />
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    25. 25. Moving Beyond Twitter and Facebook<br />
    26. 26. Participating in Forums and Structured Communities as a Business<br />
    27. 27. “Too bad you have to be so uptight about the posts. <br />My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.” <br />
    28. 28. “She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.”<br />Editor<br />
    29. 29. YOU ARE NOT SHARING “RELEVANT CONTENT”<br />YOU ARE SPAMMING<br />STOP IT<br />MY COMMUNITY IS NOT YOUR TWITTER STREAM<br />
    30. 30. Patrick’s Pyramid of Permission™ (PPP) <br />
    31. 31. When Engagement Goes Bad<br />Credit: anemoneprojectors (no internet at the moment) (http://www.flickr.com/photos/58414938@N00/5461891125) (CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en)<br />
    32. 32. COMICSANS<br />
    33. 33. “To engage or not to engage…”<br />
    34. 34. Community:<br /> Yes: No:<br /><br /><br />Community Isn’t a Choice<br />
    35. 35. Questions?<br />Presented by Patrick O’KeefeBlog: ManagingCommunities.com <br />Email: patrick@ifroggy.com<br />Twitter: @iFroggy<br />Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy<br />

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