Ethics and Social Media Marketing at BlogWorld & New Media Expo 2010

Ethics and Social Media Marketing

Brandon Eley (@beley)
Interactive Director, Kelsey Advertising & Design (kelseyads.com)
Owner, 2BigFeet.com Co-Author, “Online Marketing Inside Out” (onlinemarketinginsideout.com)
Jason Baer (@jaybaer)
Social Media Strategist, Convince & Convert (convinceandconvert.com)
Co-Author, “The Now Revolution” (nowrevolutionbook.com)
Jeremy Wright (@jeremywright)
CEO, BNOTIONS (bnotions.ca)
Founder, b5media (b5media.com)
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums” (managingonlineforums.com)
Blogger, ManagingCommunities.com

Ethics Code (Free)
womma.org/ethics/code/intro
Ethics Toolkit (Members Only)
womma.org/membercenter/ethicstoolkit.php

#bwe10ethics

What is Unethical Social Media Marketing?

Ethical Social Media Marketing is…

Blogger and Community Outreach

Wow! This blog I just found is great! I need them to talk about my stuff! Now, to get in good with - *cough* manipulate *cough* - the blog author…
Dear Sir or Madam,
I LOVE your blog and
am a long term reader!

For the love of all that is holy,
if someone gives you their business card…

Bad Pitch
Credit: Dave Fleet, davefleet.com

Better Pitch
Credit: Dave Fleet, davefleet.com

Blogger and Community Outreach

I Beat
Every Day

Patrick’s Pyramid of Permission™ (PPP)

Everyone Needs Money (Not Just You)

Agency Ethics and How to Pick the Right Agency

People will tell you social media is a unicorn…
But, it’s really
just a horse
Credit: Brenda Clarke (http://www.flickr.com/photos/brenda-starr/4673961330/) (CC BY-NC-ND 2.0, http://creativecommons.org/licenses/by-nc-nd/2.0/deed.en)

Followers and Fans Are Not a Key Success Metric

Don’t Be Bashful About Measurement!

Five Characteristics of Ethical Social Media Marketing

Always Disclose

Be
Honest

Get Permission
Credit: Paul Schreiber (http://www.flickr.com/photos/paul/444663722/), Jeff Van Campen (http://www.flickr.com/photos/otrops/4250799736/) (CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en) and Doc Searls (http://www.flickr.com/photos/docsearls/3889834461/) (CC BY-NC 2.0, http://creativecommons.org/licenses/by-nc/2.0/deed.en)

Use
Only
The
Data
You
Need

Respect the Space You’re In

Questions? Please

Brandon Eley (@beley)
Interactive Director, Kelsey Advertising & Design (kelseyads.com)
Owner, 2BigFeet.com Co-Author, “Online Marketing Inside Out” (onlinemarketinginsideout.com)
Jason Baer (@jaybaer)
Social Media Strategist, Convince & Convert (convinceandconvert.com)
Co-Author, “The Now Revolution” (nowrevolutionbook.com)
Jeremy Wright (@jeremywright)
CEO, BNOTIONS (bnotions.ca)
Founder, b5media (b5media.com)
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums” (managingonlineforums.com)
Blogger, ManagingCommunities.com

http://blog.cmdagency.com	36
http://lanyrd.com	8
http://www.iweb34.com	4
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com	3
http://www.bloggen.be	1
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Ethics and Social Media Marketing at BlogWorld & New Media Expo 2010

by Patrick O'Keefe on Oct 23, 2010

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Ethics and Social Media Marketing at BlogWorld & New Media Expo 2010 — Presentation Transcript