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Ethics and Social Media Marketing at BlogWorld & New Media Expo 2010

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These slides are from the "Ethics and Social Media Marketing" panel at BlogWorld & New Media Expo 2010. It was delivered on October 16, 2010 in Las Vegas, Nevada. …

These slides are from the "Ethics and Social Media Marketing" panel at BlogWorld & New Media Expo 2010. It was delivered on October 16, 2010 in Las Vegas, Nevada.

Joining me on the panel was Brandon Eley, Jason Baer and Jeremy Wright.

We discussed the importance of ethical social media marketing, including the tenets of both ethical and unethical campaigns.

Among other topics were the selection of a digital agency and ensuring that the agency represents you in an ethical and responsible manner.

More in: Technology , Business
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  • 1. Ethics and Social Media Marketing
  • 2. Brandon Eley (@beley)
    Interactive Director, Kelsey Advertising & Design (kelseyads.com)
    Owner, 2BigFeet.com Co-Author, “Online Marketing Inside Out” (onlinemarketinginsideout.com)
    Jason Baer (@jaybaer)
    Social Media Strategist, Convince & Convert (convinceandconvert.com)
    Co-Author, “The Now Revolution” (nowrevolutionbook.com)
    Jeremy Wright (@jeremywright)
    CEO, BNOTIONS (bnotions.ca)
    Founder, b5media (b5media.com)
    Patrick O’Keefe (@iFroggy)
    Owner, iFroggy Network (ifroggy.com)
    Author, “Managing Online Forums” (managingonlineforums.com)
    Blogger, ManagingCommunities.com
  • 3. Ethics Code (Free)
    womma.org/ethics/code/intro
    Ethics Toolkit (Members Only)
    womma.org/membercenter/ethicstoolkit.php
  • 4. #bwe10ethics
  • 5. What is Unethical Social Media Marketing?
  • 6. Ethical Social Media Marketing is…
  • 7. Blogger and Community Outreach
  • 8. Wow! This blog I just found is great! I need them to talk about my stuff! Now, to get in good with - *cough* manipulate *cough* - the blog author…
    Dear Sir or Madam,
    I LOVE your blog and
    am a long term reader!
  • 9. For the love of all that is holy,
    if someone gives you their business card…
  • 10. Bad Pitch
    Credit: Dave Fleet, davefleet.com
  • 11. Better Pitch
    Credit: Dave Fleet, davefleet.com
  • 12. Blogger and Community Outreach
  • 13. I Beat
    Every Day
  • 14. Patrick’s Pyramid of Permission™ (PPP)
  • 15. Everyone Needs Money (Not Just You)
  • 16. Agency Ethics and How to Pick the Right Agency
  • 17. People will tell you social media is a unicorn…
    But, it’s really
    just a horse
    Credit: Brenda Clarke (http://www.flickr.com/photos/brenda-starr/4673961330/) (CC BY-NC-ND 2.0, http://creativecommons.org/licenses/by-nc-nd/2.0/deed.en)
  • 18. Followers and Fans Are Not a Key Success Metric
  • 19. Don’t Be Bashful About Measurement!
  • 20. Five Characteristics of Ethical Social Media Marketing
  • 21. Always Disclose
  • 22. Be
    Honest
  • 23. Get Permission
    Credit: Paul Schreiber (http://www.flickr.com/photos/paul/444663722/), Jeff Van Campen (http://www.flickr.com/photos/otrops/4250799736/) (CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en) and Doc Searls (http://www.flickr.com/photos/docsearls/3889834461/) (CC BY-NC 2.0, http://creativecommons.org/licenses/by-nc/2.0/deed.en)
  • 24. Use
    Only
    The
    Data
    You
    Need
  • 25. Respect the Space You’re In
  • 26. Questions? Please
  • 27. Brandon Eley (@beley)
    Interactive Director, Kelsey Advertising & Design (kelseyads.com)
    Owner, 2BigFeet.com Co-Author, “Online Marketing Inside Out” (onlinemarketinginsideout.com)
    Jason Baer (@jaybaer)
    Social Media Strategist, Convince & Convert (convinceandconvert.com)
    Co-Author, “The Now Revolution” (nowrevolutionbook.com)
    Jeremy Wright (@jeremywright)
    CEO, BNOTIONS (bnotions.ca)
    Founder, b5media (b5media.com)
    Patrick O’Keefe (@iFroggy)
    Owner, iFroggy Network (ifroggy.com)
    Author, “Managing Online Forums” (managingonlineforums.com)
    Blogger, ManagingCommunities.com