27 (Fun!) Ways to Kill Your Online Community at South by Southwest Interactive 2011

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These slides were for "27 (Fun!) Ways to Kill Your Online Community," a solo presentation I delivered at South by Southwest Interactive 2011 on March 13 in Salon K at the Hilton in Austin, TX.

As part of the presentation, I discussed 27 ways, beliefs and tactics that would help you to kill your online community as quickly as possible.

You could always take these thoughts and do the opposite and not kill your community, but why would you want to do that?

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  • Don’t link them to the answer, whatever you do.How could they not comb through those hundreds of pages of search results? Link them to a page that tells them how to ask a question! Link them to the search page. Google is your friend.
  • Repeat after me… that’s something you never thought you’d hear at SXSW.Members have no idea what they’re talking about.If any memberoffers feedback, tell them to shut up and “get back to the post factory.”Listening makes them feel like they matter.Of course, if that doesn’t work, there’s always…
  • One of those perfect ones.Soon enough, the community looks like a pile of garbage.Discretion.Either extreme can kill a community.
  • Make the site look different everyday! Make people think they have arrived at the wrong website!Things change, but not every day and without announcement.
  • 27 (Fun!) Ways to Kill Your Online Community at South by Southwest Interactive 2011

    1. 1. 27 (Fun!) Ways toKill Your Online Community
    2. 2. Let’s Do MATH ! (SXSW Timeslot) 60 Minutes(This Introduction) -5 Minutes 55 Minutes
    3. 3. Let’s Do MATH ! 55 Minutes ÷ 27 (Fun!) Ways2.037 Minutes Per (Fun!) Way Where Does Q&A Fit?
    4. 4. I Run: About Me iFroggy Network (ifroggy.com), including phpBBHacks.com, KarateForums.com and PhotoshopForums.com I Wrote: “Managing Online Forums” (managingonlineforums.com) I Blog: ManagingCommunities.com, BadBoyBlog.com and patrickokeefe.com I Tweet: @iFroggy#theateam is @beley, @waynesutton and @iFroggy
    5. 5. Belief: I’m“ Passionate ” About Online Community
    6. 6. Reality:I Think OnlineCommunity isDisgusting
    7. 7. MyDream
    8. 8. #killcommunity
    9. 9. 1 #killcommunityAn Administrator is Never Wrong
    10. 10. 2 #killcommunityDefine Your Audience as “Everyone”
    11. 11. 3 #killcommunity Don’t Have User Guidelines
    12. 12. 4 #killcommunity Don’t DocumentGuideline Violations
    13. 13. 5 #killcommunityVisit Infrequently
    14. 14. 6 #killcommunity Allow Anyone to Moderate
    15. 15. 7 #killcommunity Set the Worst Example You Possibly Can
    16. 16. 8 #killcommunity Post Count is Everything
    17. 17. 9 #killcommunityMake New People Feel Unwelcome
    18. 18. 10 #killcommunity Shame People Who AskRepetitive Questions
    19. 19. 11 #killcommunity Member Feedback is Stupid
    20. 20. 12 #killcommunity Receive a Suggestion? Do It!
    21. 21. 13 #killcommunity Branding, Schmanding
    22. 22. 14 #killcommunity Make All Content Private
    23. 23. 15 #killcommunity Don’t Keep YourSoftware Up to Date
    24. 24. 16 #killcommunity Have an Idea? Do It!
    25. 25. 17 #killcommunity Copyright? Who Cares?
    26. 26. 18 #killcommunity Let Your Staff Talk Things to Death
    27. 27. 19 #killcommunity Blame Your Staff
    28. 28. 20 #killcommunity Religious andPolitical Discussions are the Best!
    29. 29. 21 #killcommunityChange Things and Tell No One
    30. 30. 22 #killcommunityAllow Abuse Through Private Messages
    31. 31. 23 #killcommunity Add as Many Advertisements as You Can
    32. 32. 24 #killcommunity Don’t Think About Money at All
    33. 33. 25 #killcommunity Ignore Members
    34. 34. 26 #killcommunity AllowFreedom of Speech
    35. 35. 27 #killcommunityNever Thank Anyone
    36. 36. Together, Yes, We Can#killcommunity
    37. 37. R.I.P. OnlineCommunity ? - 2011
    38. 38. #RIPcommunity Find Slides at:RIPcommunity.com
    39. 39. Questions?How Can I Help You Kill Your Online Community?
    40. 40. Find Me Online I Run: iFroggy Network (ifroggy.com), including phpBBHacks.com, KarateForums.com and PhotoshopForums.com I Wrote: “Managing Online Forums” (managingonlineforums.com) I Blog: ManagingCommunities.com, BadBoyBlog.com and patrickokeefe.com I Tweet: @iFroggy#theateam is @beley, @waynesutton and @iFroggy

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