Best Practices To Get Found In Local Search
Agenda
•
•
•
•
•
•
•
•

Why Local Search?
Local SEO 101
Robust G+ Local Page
Optimize Your Site For Local
3rd Party Direct...
Why Local Search
Why Local SEO?

30% of all
searches are
Local Intent
Evolution of Google+ Local
Local Maps, Organic, Sponsored
Paid
Paid

Free
Free
Some Definitions To Know
•Google+ Local Page: Business Profile
that details your business information,
service offerings, ...
Google+ Local Page
Verify, Claim, Optimize G+ Local
• Claim & Verify your free business
listing by searching your company
name on Google
•
•
...
Third Party Directory Sites
Third Party Directory Sites

• Get your business listed on the
right websites..this is called
citation building.
• Place a...
Locally Optimize Your Site
How To Optimize Your Site For Local

• Put 1-2 local search terms that are
relevant to your services you offer
• Every pag...
Local Online Reviews
90% of us consumers use online review sites to make buying decisions.
Steady Flow Of Reviews

• Aim for 1-2 reviews per week, once you get
to 10 you will see stars
• Give them printed out inst...
Best Practices For Reviews
• Make it as no-pressure as possible
• Do not offer incentives or pay
customers for reviews
• D...
Tools and Resources
• www.GetListed.org
– Quick clean up on top 10 directories
– Scores lower than 75% need help

• Local ...
We are here to help
• Free SEO report for your business
• Drop your card off at our table
• Free consultation at your offi...
Who Is Integrated Digital Strategies?
• Local Search Experts on Staff – Located in Orlando
• Proven Success In Local Inter...
Questions
Local SEO Dental Marketing Orlando Florida
Local SEO Dental Marketing Orlando Florida
Local SEO Dental Marketing Orlando Florida
Local SEO Dental Marketing Orlando Florida
Upcoming SlideShare
Loading in …5
×

Local SEO Dental Marketing Orlando Florida

1,026 views

Published on

This is a local dental marketing (SEO and Local Search) focused presentation we have given to several local dental groups in Orlando Florida. For more information on local search engine marketing strategies and tactics, call 800-836-9097 or visit idigitalstrategies.com

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,026
On SlideShare
0
From Embeds
0
Number of Embeds
397
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • It’s the new yellow pages, first place people look when searching for local products and services
    It’s quick and easy to use, mobile or desktop
  • Google+ Local is where you need to focus to capture most customers
  • So there are two critical components to local online visibility: making sure that a business is listed everywhere that it needs to be...
  • And making sure those listings are consistent and accurate across all sources.
  • Latest information that we are able to find is that 90% of us consumers are using online review sites to make buying decisions.
  • Local SEO Dental Marketing Orlando Florida

    1. 1. Best Practices To Get Found In Local Search
    2. 2. Agenda • • • • • • • • Why Local Search? Local SEO 101 Robust G+ Local Page Optimize Your Site For Local 3rd Party Directory Sites Local Online Reviews Tools & Resources You Can Use Questions
    3. 3. Why Local Search
    4. 4. Why Local SEO? 30% of all searches are Local Intent
    5. 5. Evolution of Google+ Local
    6. 6. Local Maps, Organic, Sponsored Paid Paid Free Free
    7. 7. Some Definitions To Know •Google+ Local Page: Business Profile that details your business information, service offerings, customers can write reviews, you can link your website, get customers to choose you. •Citations: Simple listings of your business information on 3rd party sites & directories •NAP Info: Name, Address, Phone •Local Aggregators: Spreads your info to tons of other, smaller business directory sites.
    8. 8. Google+ Local Page
    9. 9. Verify, Claim, Optimize G+ Local • Claim & Verify your free business listing by searching your company name on Google • • • • • • List your official business name Get your category right and pick as many relevant ones avail Business Description should have relevant local search terms List your services, areas served, specific benefits, photos, website link, email Logo and cover image Link the page onto your website
    10. 10. Third Party Directory Sites
    11. 11. Third Party Directory Sites • Get your business listed on the right websites..this is called citation building. • Place accurate business name, address, phone on biggest directories all over U.S. • 100% accuracy, proper formatting, no typos, consistency is key • Submit to local aggregators to build credibility and solidify that you serve local areas This is a crucial ranking factor in Google+ Local
    12. 12. Locally Optimize Your Site
    13. 13. How To Optimize Your Site For Local • Put 1-2 local search terms that are relevant to your services you offer • Every page of your site can (and should) feature a different title tag. • Place your target city & brand name • Name, Address, Phone should be on bottom of each of your pages
    14. 14. Local Online Reviews
    15. 15. 90% of us consumers use online review sites to make buying decisions.
    16. 16. Steady Flow Of Reviews • Aim for 1-2 reviews per week, once you get to 10 you will see stars • Give them printed out instructions that walk them through the review process • Have a section on your site with clickable icons to the most important review sites • If satisfied customers know that you value their opinions, they will be glad to leave you a review
    17. 17. Best Practices For Reviews • Make it as no-pressure as possible • Do not offer incentives or pay customers for reviews • Do not set up a laptop or IPAD, Google knows where it’s coming from. (IP Address) • Don’t ask friends or family members • Respond to reviews often and thank customers who leave nice reviews • Gather reviews in your spare time
    18. 18. Tools and Resources • www.GetListed.org – Quick clean up on top 10 directories – Scores lower than 75% need help • Local Search Ranking Factors by David Mihm – www.moz.com/local-search-ranking-factors • Follow Mike Blumenthal, Andrew Shotland, Phil Rozek, David Mihm. • Keep spreadsheet and username / passwords in safe place
    19. 19. We are here to help • Free SEO report for your business • Drop your card off at our table • Free consultation at your office Joseph A. Mohay Joseph A. Mohay 407-243-8002 407-243-8002 joseph@idigitalstrategies.com joseph@idigitalstrategies.com www.idigitalstrategies.com www.idigitalstrategies.com
    20. 20. Who Is Integrated Digital Strategies? • Local Search Experts on Staff – Located in Orlando • Proven Success In Local Internet Marketing Strategies – Boston, Orlando, Miami, and U.S. • Best in class digital marketing team: – – – – – – Web Designers & Developers SEO & Local SEO Marketers Paid Search & Targeted Display Ad Strategists Social Media Marketing Managers, Videographers Content Writers & Bloggers, Inbound Marketers Email Marketing Specialists
    21. 21. Questions

    ×