New Media and Journalism: Session overview 2july

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New Media and Journalism: Session overview 2july

  1. 1. New Media and Journalism. Study session Thursday 2nd July. 0- 10 (10min) Intros. Get into work groups. 10-15 (5min) Problem example (Gillo) Finding the goal of your campaign and the tactics to use. When and how is the goal achieved? 15-30 (15min) Work group discussion Announce output (groups) − problem − end goal Middle East and North Africa 1 Goal: Do Not Wet the Cedars Construction company designing an island off the Lebanese coast. Goal: to stop it. Middle East and North Africa 2 goal: reduce your water consumption (wasting water, leaving it run etc) Asia Reduce CO2 by discoursing traffic. Europe (Eastern Europe) Decrease producing and the usage plastic/toxic waste North America 1 Targeting WalMart because it is a monopoly and its employees are underpaid . Problem: People are losing jobs. Goal: eliminate companies like WalMart, bringing back competition and smaller companies (stores), create more jobs. North America 2 Goal: Reduce carbon emissions Impact: Construct a local 20 km bike path (from city centre to the suburbs, passing green areas). 30-45 (15min) Relational diagram, target. Intro and example (Ali) Who are your opponents and allies? Identifying the elements of your campaign. Theory of change (Michael) Video example: identifying the target and the theory of change. Case study 1: Target: the ambassador of Sweden Theory of change: to get the ambassador to join the campaign, as she can influence the congress. 45- 1.15 (30min) Do your diagram (groups) (HOMEWORK)
  2. 2. 1.15- 1.30 (15min) Display output − map/ diagram − target − statement 1.30- 1.45 (15min) Break and look at others' maps 1.45- 2.15 (30min) Spectrum (Ali) Tactics (Michael) Tactics: petition, public demonstration, social media buzz, sending letters, Photo OP, phone calls, direct action, word of mouth, day of action, conference or lobby day. “Crisitunity” (Crisis + Opportunity). Having a window of opportunity to influence our target. 2.15- 3.00 (45min) Group Work. What is the “crisitunity” of your campaign? 3.00- 3.15 (15min) Output − spectrum − tactic − more cases 3.15- 3.45 Message out example (Michael) Case studies
  3. 3. Regional Groups North America • Beatrice Fleurissaint • John Towsen • Roxana Olivera • Rosario Gervasi • Michael Palmieri • Alice Sayer • Fiancisco Fong Middle East and North Africa • Lara Maddah • Rana Salka • Deema Salka • Hussein Al-Hariri • Mohammed Anas Sadeq • Naofal El Hammoumi • Hazem Awad • Nay ElRahi • Badr Zein Asia and the Pacific • Samarjit Singh • Bhuwan • Louis Europe • Yulia Vorobei • Vesna Velevska • Kseniya Tsyhanok • Sanita Kacuba

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