The Open
Imperative
Opening Your Brand to the iCitizenry




                        Austin, Houston, Dallas/Fort Worth
Dr...
SLOWNESS
                Questing      Eco-Everything
NICHE CONSUMERISM
    Geek Chic
                                Meta...
S    T
The OPEN Macrotrend
        E
             P
E
WORLDVIEW OF A CLOSED BRAND

         Targets Consumers

             Monologue

             Awareness

                P...
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
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Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations

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Futurist and author Nita Rollins explores how radical business imperative emerges from these forces and how you and your business have to open up to consumer involvement in your brand’s messages and offerings. Learn about both the risk and immense rewards of doing so, and how to set a framework to become O.P.E.N. – On-demand, Personal, Engaging and Networked.

Published in: Business, Travel
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Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations

  1. 1. The Open Imperative Opening Your Brand to the iCitizenry Austin, Houston, Dallas/Fort Worth Dr. Nita Rollins Interactive Marketing Associations Futurist RI:Lab
  2. 2. SLOWNESS Questing Eco-Everything NICHE CONSUMERISM Geek Chic Metaphoria CARTOCRACY ZEITGEISTING Data Visualization HAPPINOMICS WE-COMMERCE Mashionality OPENNESS Self-Casting Self- Urban Nomadism
  3. 3. S T The OPEN Macrotrend E P E
  4. 4. WORLDVIEW OF A CLOSED BRAND Targets Consumers Monologue Awareness Push Guarded Communications Created by Marketers Brand Management

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