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Keynote: Joseph Jaffe—Author, Join the Conversation ...
Keynote: Joseph Jaffe—Author, Join the Conversation
Are You Still Just Communicating?
All movements have a guru and Jaffe is leading the charge of conversational marketing by urging marketers to cease the monologue and join the dialogue. Case studies, cautionary tales and a thorough how-to approach help marketers make the most of the social web.