Keynote: Doc Searls—Harvard Fellow at the Berkman Center, Coauthor, The Cluetrain Manifesto
Next on the Open Horizon
Web visionary Searls isn't much interested in making the current ad-centric "attention economy" more engaging. He wants to replace it altogether with an "intention economy" that matches consumers' intent to purchase a specific product with any and all relevant brands. Is this nirvana for marketers or does this economy render them obsolete? And will Searls's Vendor Relationship Management get us there?