iCitizen 2008: Avinash Kaushik
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iTalk: Avinash Kaushik—Analytics Evangelist, Google ...
iTalk: Avinash Kaushik—Analytics Evangelist, Google
A Battle Cry for Qualitative Metrics
Author, blogger and analytics evangelist Avinash shares his unique insider's perspective on metrics that matter and metrics that are missing, or rather, what management misses when they train their gaze exclusively on a web site's macroconversions. "Microconversions" measure all the other valuable on-site behavior unrelated to purchase, and Avinash thinks it's time we got on with the revolution in qualitative metrics and analytics, if we're to do justice to consumer engagement.
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