iCitizen 2008: Avinash Kaushik

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    iCitizen 2008: Avinash Kaushik - Presentation Transcript

    1. A l ti Is S Analytics I Sexy Say N T “Faith B d I S No To “F h Based Initiatives”! ”! Avinash Kaushik Author, Blogger, Analytics Evangelist iCitizen, May ‘08
    2. Web Analytics !
    3. Questions & Numbers:Yes Answers & Insights: Not Enough
    4. Clickstream
    5. Really really good at the “What”
    6. Kinda really stinky at the “Why”
    7. Web Analytics 2.0 y
    8. Clickstream Multiple Outcomes Analysis Experimentation & Testing Voice of Customer Competitive Intelligence Insights
    9. Awesome Clickstream
    10. Insightful Outcomes
    11. Brand Referral Site Impact: +51% Propensity to P h P i Purchase 51% Site Impact: +54% 54%
    12. Capturing Voice of Customer
    13. Yes, no, do this, that, if, so, me, me, now, why not? Yes, no, this, that, if, so, me, me, do that for me, if only Goal: Yes, I am trying, this, that, if, so, me, me, now Yes, no, thi th t if so, me, me, I lik why not?, if only Y this, that, if, like, h t? l “Segments of Discontent” Segments of Discontent How stupid, no, this, that, so, me, me, why not?, now Yes, no, this, that, if, so, me, me, you idiots, if only Yes, I love that, if, so, me, me, do that for me, if only Yes, no, this, that, if, so, my mother likes, why not?
    14. Experimentation & Testing
    15. ABC
    16. Six Minutes To Awesomeness A/B Testing
    17. Multivariate Testing
    18. Competitive Intelligence
    19. And One More Thing Thing...
    20. 10 90
    21. Now You Know

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