2010-04 YasTech Web Analytics Talk

www.yastech.ca @yastech

Website Analytics in 36 Easy Steps www.yastech.ca @yastech

Michael Blaine Chris michael@yastech.ca blaine@yastech.ca chris@yastech.ca @yasmike @bkorte @ichris

The Agenda

The Agenda Basics of Analytics

The Agenda Basics of Analytics Why Use Analytics?

The Agenda Basics of Analytics Why Use Analytics? Next Steps

The Agenda Basics of Analytics Why Use Analytics? Next Steps Q&A

Basics of Analytics How Does It Work?

A Visitor to Your Website! Basics of Analytics How Does It Work?

Basics of Analytics How Do I View Analytics?

Email Web

Email Web Mobile

Basics of Analytics Deﬁne That Term

Visits

Visits Number of devices that have visited your website.

Visits Number of devices that have visited your website. Can be the same person multiple times (i.e. co-worker with your site set as homepage)

Visits Number of devices that have visited your website. Can be the same person multiple times (i.e. co-worker with your site set as homepage) A good gauge of how many people are loading your site each day/month/year

Pageviews

Pageviews The total number of times all of the pages on your website have been viewed.

Pageviews The total number of times all of the pages on your website have been viewed. 800 Pageviews could be spread over 20 different pages on your website.

Pageviews The total number of times all of the pages on your website have been viewed. 800 Pageviews could be spread over 20 different pages on your website. Good indicator of which pages are visited more often relative to your whole website.

Pages/Visit

Pages/Visit When a person visits your website, how many pages do they actually visit (click on).

Pages/Visit When a person visits your website, how many pages do they actually visit (click on). Averaged over your total visitors.

Pages/Visit When a person visits your website, how many pages do they actually visit (click on). Averaged over your total visitors. Can help you decide whether having 10 pages of content is worth maintaining.

Bounce Rate

Bounce Rate For the math nerds: Total Number of Visitors Viewing One Bounce Page = Rate Total Number of Visits

Average Time on Site

Average Time on Site How long a browser sits open on your website.

Average Time on Site How long a browser sits open on your website. Not always a great indicator for smaller trafﬁc sites (i.e. coffee break browser).

Average Time on Site How long a browser sits open on your website. Not always a great indicator for smaller trafﬁc sites (i.e. coffee break browser). Helps when looking at individual pages and the time spent on them.

% New Visits

% New Visits How many of your visitors are coming for the ﬁrst time.

% New Visits How many of your visitors are coming for the ﬁrst time. It will depend on the type of website you are running as to whether it’s good to have a high number or low.

Why Use Analytics? Example: Facebook vs Twitter

Facebook vs Twitter

Facebook vs Twitter Pages / Visit

3.71 Facebook vs Twitter Pages / Visit

3.71 1.34 Facebook vs Twitter Pages / Visit

Facebook vs Twitter

Facebook vs Twitter Time on Site

1:17 Facebook vs Twitter Time on Site

1:17 0:07 Facebook vs Twitter Time on Site

Facebook vs Twitter

Facebook vs Twitter Bounce Rate

5.88% Facebook vs Twitter Bounce Rate

5.88% 75% Facebook vs Twitter Bounce Rate

Facebook vs Twitter

Next Steps Where Do I Go From Here?

Next Steps

Next Steps Get setup with either a regular email of stats or a login for your own analytics account.

Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish.

Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish. Make sure you are able to measure success/failure of your website.

Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish. Make sure you are able to measure success/failure of your website. Evaluate your data over time, looking for trends.

Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish. Make sure you are able to measure success/failure of your website. Evaluate your data over time, looking for trends. Make changes. Rinse. Repeat.

Q&A Time “Where Does a Baby Come From?”

Web Blog Twitter Facebook

Web www.YasTech.ca Blog blog.YasTech.ca Twitter twitter.com/YasTech Facebook facebook.com/YasTech

Web www.YasTech.ca Blog blog.YasTech.ca Visit our blog Twitter twitter.com/YasTech http://blog.YasTech.ca Facebook facebook.com/YasTech later this week where we’ll be posting links and resources for you to use.

Web www.YasTech.ca Blog blog.YasTech.ca Twitter twitter.com/YasTech Facebook facebook.com/YasTech

2010-04 YasTech Web Analytics Talk

by Chris Enns on Apr 29, 2010

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2010-04 YasTech Web Analytics Talk — Presentation Transcript