0
www.yastech.ca
  @yastech
Website Analytics in
  36 Easy Steps


       www.yastech.ca
         @yastech
Michael              Blaine               Chris
michael@yastech.ca   blaine@yastech.ca   chris@yastech.ca
    @yasmike    ...
The Agenda
The Agenda

 Basics of Analytics
The Agenda

 Basics of Analytics


 Why Use Analytics?
The Agenda

 Basics of Analytics


 Why Use Analytics?


 Next Steps
The Agenda

 Basics of Analytics


 Why Use Analytics?


 Next Steps


 Q&A
Basics of Analytics   How Does It Work?
Basics of Analytics   How Does It Work?
A Visitor to Your Website!




Basics of Analytics   How Does It Work?
Basics of Analytics   How Do I View Analytics?
Email
Email   Web
Email   Web   Mobile
Basics of Analytics   Define That Term
Visits
Visits

  Number of devices that have
  visited your website.
Visits

  Number of devices that have
  visited your website.


  Can be the same person
  multiple times (i.e. co-worker
...
Visits

  Number of devices that have
  visited your website.


  Can be the same person
  multiple times (i.e. co-worker
...
Pageviews
Pageviews

 The total number of times all
 of the pages on your website
 have been viewed.
Pageviews

 The total number of times all
 of the pages on your website
 have been viewed.


 800 Pageviews could be
 spre...
Pageviews

 The total number of times all
 of the pages on your website
 have been viewed.


 800 Pageviews could be
 spre...
Pages/Visit
Pages/Visit

 When a person visits your
 website, how many pages do
 they actually visit (click on).
Pages/Visit

 When a person visits your
 website, how many pages do
 they actually visit (click on).


 Averaged over your...
Pages/Visit

 When a person visits your
 website, how many pages do
 they actually visit (click on).


 Averaged over your...
Bounce Rate
Bounce Rate

  For the math nerds:


             Total Number
               of Visitors
             Viewing One
Bounce ...
Average Time on Site
Average Time on Site

 How long a browser sits open
 on your website.
Average Time on Site

 How long a browser sits open
 on your website.


 Not always a great indicator
 for smaller traffic ...
Average Time on Site

 How long a browser sits open
 on your website.


 Not always a great indicator
 for smaller traffic ...
% New Visits
% New Visits

 How many of your visitors are
 coming for the first time.
% New Visits

 How many of your visitors are
 coming for the first time.


 It will depend on the type of
 website you are ...
Why Use Analytics?   Example: Facebook vs Twitter
Facebook   vs
                Twitter
Facebook   vs
                Twitter
   Pages / Visit
3.71

Facebook   vs
                Twitter
   Pages / Visit
3.71           1.34

Facebook   vs
                Twitter
   Pages / Visit
Facebook   vs
                Twitter
Facebook   vs
                Twitter
   Time on Site
1:17

Facebook   vs
                Twitter
   Time on Site
1:17           0:07

Facebook   vs
                Twitter
   Time on Site
Facebook   vs
                Twitter
Facebook   vs
                Twitter
   Bounce Rate
5.88%

Facebook   vs
                Twitter
   Bounce Rate
5.88%           75%

Facebook   vs
                Twitter
   Bounce Rate
Facebook   vs
                Twitter
Next Steps   Where Do I Go From Here?
Next Steps
Next Steps
 Get setup with either a regular
 email of stats or a login for
 your own analytics account.
Next Steps
 Get setup with either a regular
 email of stats or a login for
 your own analytics account.


 Figure out what...
Next Steps
 Get setup with either a regular
 email of stats or a login for
 your own analytics account.


 Figure out what...
Next Steps
 Get setup with either a regular
 email of stats or a login for
 your own analytics account.


 Figure out what...
Next Steps
 Get setup with either a regular
 email of stats or a login for
 your own analytics account.


 Figure out what...
Q&A Time   “Where Does a Baby Come From?”
Web
     Blog
   Twitter
Facebook
Web      www.YasTech.ca

     Blog    blog.YasTech.ca

   Twitter   twitter.com/YasTech

Facebook     facebook.com/YasTech
Web www.YasTech.ca
       Blog blog.YasTech.ca
         Visit our blog
     Twitter twitter.com/YasTech
    http://blog.Ya...
Web      www.YasTech.ca

     Blog    blog.YasTech.ca

   Twitter   twitter.com/YasTech

Facebook     facebook.com/YasTech
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
2010-04 YasTech Web Analytics Talk
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2010-04 YasTech Web Analytics Talk

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A talk given at YasTech Developments to our clients detailing the basics of website analytics/stats and the benefits of paying attention to them for your business.

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  • - A device visits your website
    - Code is run that starts tracking that computer
    - When you leave, code stops tracking
  • - A device visits your website
    - Code is run that starts tracking that computer
    - When you leave, code stops tracking
  • - A device visits your website
    - Code is run that starts tracking that computer
    - When you leave, code stops tracking
  • - A device visits your website
    - Code is run that starts tracking that computer
    - When you leave, code stops tracking
  • - A device visits your website
    - Code is run that starts tracking that computer
    - When you leave, code stops tracking
  • - A device visits your website
    - Code is run that starts tracking that computer
    - When you leave, code stops tracking







  • - It’s stats and figures that help guide your decisions on what to do with your website, but it doesn’t tell the whole story.
    -
  • - It’s stats and figures that help guide your decisions on what to do with your website, but it doesn’t tell the whole story.
    -



  • - It’s stats and figures that help guide your decisions on what to do with your website, but it doesn’t tell the whole story.
    -



  • - It’s stats and figures that help guide your decisions on what to do with your website, but it doesn’t tell the whole story.
    -



  • - It’s stats and figures that help guide your decisions on what to do with your website, but it doesn’t tell the whole story.
    -
  • The percentage of visitors to your site that leave after visiting only one page on your website.

  • The percentage of visitors to your site that leave after visiting only one page on your website.

  • The percentage of visitors to your site that leave after visiting only one page on your website.

  • The percentage of visitors to your site that leave after visiting only one page on your website.

  • The percentage of visitors to your site that leave after visiting only one page on your website.

  • The percentage of visitors to your site that leave after visiting only one page on your website.











































  • Transcript of "2010-04 YasTech Web Analytics Talk"

    1. 1. www.yastech.ca @yastech
    2. 2. Website Analytics in 36 Easy Steps www.yastech.ca @yastech
    3. 3. Michael Blaine Chris michael@yastech.ca blaine@yastech.ca chris@yastech.ca @yasmike @bkorte @ichris
    4. 4. The Agenda
    5. 5. The Agenda Basics of Analytics
    6. 6. The Agenda Basics of Analytics Why Use Analytics?
    7. 7. The Agenda Basics of Analytics Why Use Analytics? Next Steps
    8. 8. The Agenda Basics of Analytics Why Use Analytics? Next Steps Q&A
    9. 9. Basics of Analytics How Does It Work?
    10. 10. Basics of Analytics How Does It Work?
    11. 11. A Visitor to Your Website! Basics of Analytics How Does It Work?
    12. 12. Basics of Analytics How Do I View Analytics?
    13. 13. Email
    14. 14. Email Web
    15. 15. Email Web Mobile
    16. 16. Basics of Analytics Define That Term
    17. 17. Visits
    18. 18. Visits Number of devices that have visited your website.
    19. 19. Visits Number of devices that have visited your website. Can be the same person multiple times (i.e. co-worker with your site set as homepage)
    20. 20. Visits Number of devices that have visited your website. Can be the same person multiple times (i.e. co-worker with your site set as homepage) A good gauge of how many people are loading your site each day/month/year
    21. 21. Pageviews
    22. 22. Pageviews The total number of times all of the pages on your website have been viewed.
    23. 23. Pageviews The total number of times all of the pages on your website have been viewed. 800 Pageviews could be spread over 20 different pages on your website.
    24. 24. Pageviews The total number of times all of the pages on your website have been viewed. 800 Pageviews could be spread over 20 different pages on your website. Good indicator of which pages are visited more often relative to your whole website.
    25. 25. Pages/Visit
    26. 26. Pages/Visit When a person visits your website, how many pages do they actually visit (click on).
    27. 27. Pages/Visit When a person visits your website, how many pages do they actually visit (click on). Averaged over your total visitors.
    28. 28. Pages/Visit When a person visits your website, how many pages do they actually visit (click on). Averaged over your total visitors. Can help you decide whether having 10 pages of content is worth maintaining.
    29. 29. Bounce Rate
    30. 30. Bounce Rate For the math nerds: Total Number of Visitors Viewing One Bounce Page = Rate Total Number of Visits
    31. 31. Average Time on Site
    32. 32. Average Time on Site How long a browser sits open on your website.
    33. 33. Average Time on Site How long a browser sits open on your website. Not always a great indicator for smaller traffic sites (i.e. coffee break browser).
    34. 34. Average Time on Site How long a browser sits open on your website. Not always a great indicator for smaller traffic sites (i.e. coffee break browser). Helps when looking at individual pages and the time spent on them.
    35. 35. % New Visits
    36. 36. % New Visits How many of your visitors are coming for the first time.
    37. 37. % New Visits How many of your visitors are coming for the first time. It will depend on the type of website you are running as to whether it’s good to have a high number or low.
    38. 38. Why Use Analytics? Example: Facebook vs Twitter
    39. 39. Facebook vs Twitter
    40. 40. Facebook vs Twitter Pages / Visit
    41. 41. 3.71 Facebook vs Twitter Pages / Visit
    42. 42. 3.71 1.34 Facebook vs Twitter Pages / Visit
    43. 43. Facebook vs Twitter
    44. 44. Facebook vs Twitter Time on Site
    45. 45. 1:17 Facebook vs Twitter Time on Site
    46. 46. 1:17 0:07 Facebook vs Twitter Time on Site
    47. 47. Facebook vs Twitter
    48. 48. Facebook vs Twitter Bounce Rate
    49. 49. 5.88% Facebook vs Twitter Bounce Rate
    50. 50. 5.88% 75% Facebook vs Twitter Bounce Rate
    51. 51. Facebook vs Twitter
    52. 52. Next Steps Where Do I Go From Here?
    53. 53. Next Steps
    54. 54. Next Steps Get setup with either a regular email of stats or a login for your own analytics account.
    55. 55. Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish.
    56. 56. Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish. Make sure you are able to measure success/failure of your website.
    57. 57. Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish. Make sure you are able to measure success/failure of your website. Evaluate your data over time, looking for trends.
    58. 58. Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish. Make sure you are able to measure success/failure of your website. Evaluate your data over time, looking for trends. Make changes. Rinse. Repeat.
    59. 59. Q&A Time “Where Does a Baby Come From?”
    60. 60. Web Blog Twitter Facebook
    61. 61. Web www.YasTech.ca Blog blog.YasTech.ca Twitter twitter.com/YasTech Facebook facebook.com/YasTech
    62. 62. Web www.YasTech.ca Blog blog.YasTech.ca Visit our blog Twitter twitter.com/YasTech http://blog.YasTech.ca Facebook facebook.com/YasTech later this week where we’ll be posting links and resources for you to use.
    63. 63. Web www.YasTech.ca Blog blog.YasTech.ca Twitter twitter.com/YasTech Facebook facebook.com/YasTech
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