How Social Media Supports Your Business Activities Kim Proctor iChannelGrowth.com © 2009 Copyright

Main Categories of Social Media 1. Social Networking Sites Facebook, Linkedin 2. Blogs & Wikis Internal and external 3. Micro-Blogging Twitter 4. Bookmarking/Tagging Sites Digg Delicious

1. Social Networking Sites

Facebook, Linkedin

2. Blogs & Wikis

Internal and external

3. Micro-Blogging

Twitter

4. Bookmarking/Tagging Sites

Digg

Delicious

Social Media Supports… Business development Prospecting, finding contacts, growing understanding of customer needs Growing visibility Potential customers, existing customers Educating, sharing company insights Customer relationship development Listening to customers

Business development

Prospecting, finding contacts, growing understanding of customer needs

Growing visibility

Potential customers, existing customers

Educating, sharing company insights

Customer relationship development

Listening to customers

Social Media Supports… 4. Decision support Listening, learning from customers, potential customers Using it to make better decisions, better prioritize, etc. 5. Content monitoring Google Alerts, search.twitter.com, etc. 6. Customer service support Supporting issue resolution On their preferred platform 7. Hosting a dialogue/ support User forums, expert forums, customer communities

4. Decision support

Listening, learning from customers, potential customers

Using it to make better decisions, better prioritize, etc.

5. Content monitoring

Google Alerts, search.twitter.com, etc.

6. Customer service support

Supporting issue resolution

On their preferred platform

7. Hosting a dialogue/ support

User forums, expert forums, customer communities

Initial Discussion Issues Which of these 7 purposes can provide you and your company, with value? What do you see as the key cost-benefit issues in maintaining your participation in these various approaches to the Social Web? What other issues would you like to pose to the for their feedback?

Which of these 7 purposes can provide you and your company, with value?

What do you see as the key cost-benefit issues in maintaining your participation in these various approaches to the Social Web?

What other issues would you like to pose to the for their feedback?

iChannelGrowth provides a suite of strategic planning services and tactical business development services FOR all companies using technology sales channels; from technology vendors, through distributors, to value added reselling partners and MSPs. Marketing services include: Social media that grows awareness and business development Website optimization and traffic strategies ROI trackable email campaigns for lead generation Kim Proctor Managing Director iChannelGrowth www.Twitter.com/retaincustomers

iChannelGrowth provides a suite of strategic planning services and tactical business development services FOR all companies using technology sales channels; from technology vendors, through distributors, to value added reselling partners and MSPs.

Marketing services include:

Social media that grows awareness and business development

Website optimization and traffic strategies

ROI trackable email campaigns for lead generation