Maximize Linkedin

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Jan Wallen, Speaker, Author, Consultant, presents the first of a multi-part series "Maximizing Your LinkedIn and Social Media Connections."

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Maximize Linkedin

  1. 1. Maximize LinkedInSpeaker: Jan Wallen LinkedIn Works!www.OnlineNetworkingExperts.com jan@linkedinworks.com (203) 545-6104 © Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  2. 2. Jan Wallen Wrote the book on LinkedIn – literally . . . Author of Mastering LinkedIn in 7 Days or Less – New! 2012 version available at www.LinkedInWorks.com and Amazon.com Member of Official, Invitation-only Friends of LinkedIn Over 20 years with Fortune 500 and Big 4 firms. PricewaterhouseCoopers brought Jan in to start and manage a selling skills program for their partners and senior consultants. Expert on LinkedIntelligence (www.LinkedIntelligence.com) Contact: jan@linkedinworks.com -- (203) 545-6104 www.LinkedInWorks.com www.OnlineNetworkingExperts.com Articles: www.LinkedInWorks.com/book-articles© Copyright 2008-2012 Jan B. Wallen. All rights reserved
  3. 3. Social Media is a Game Changer -- It’s changing the way we do business  People are looking for products and services differently  Online first  Talking to their friends and colleagues  Asking for Recommendations  Companies are looking for Experts and checking their credentials online – work with the best© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  4. 4. The Power of LinkedIn  160+ million members connected worldwide  200+ countries  150+ industries  CEOs of all Fortune 500  82% are decision-makers© Copyright 2008-2012 Jan B. Wallen. All rights reserved. .
  5. 5. Real-Life Success Stories:  From Stranger to Client with 1 phone call: Account Executive  Endless Stream of Prospective Clients: Sales Presentation Expert & Corporation  More Face-to-Face Meetings that turn into clients© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  6. 6. Maximizing LinkedIn  Your Networking Philosophy  Quality  Quantity  Your Profile – Your Handshake  Not your resume  A sales and marketing piece & additional website  What you want everyone to know© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  7. 7. Your profile© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  8. 8. Profile Strategies – Consistent Brand  Headline = a Tagline  “PR & Publicity that Tells Your Story”  Financial Advisor: “I help business owners retire 2-3 years earlier than they thought they could”© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  9. 9. Your profile© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  10. 10. LinkedIn as a Networking Tool Business intelligence Find your buyer Referrals & introductions Promote yourself, your events, your book Timesaver Tip: Take the sales conversation offline© Copyright 2008-2012 Jan B. Wallen. All rights reserved. .
  11. 11. Connect & Build your Network  Invitations  Accept or not  Send a message – if you don’t know them  Send a message after you accept -- welcome© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  12. 12. Message when you connectReply – don’t accept yet© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  13. 13. How to Find ClientsHow Clients Find You -- Searches People Companies Advanced searches Search Results lists© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  14. 14. Find potential clients© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  15. 15. Search results list© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  16. 16. Premium Programs© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  17. 17. Premium Programs© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  18. 18. Timesaver Tips  What’s the 1 thing that will make the most difference for your business this week?  Focus on that all week© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  19. 19. Your Next Steps and Action Plan What are your Top 3 Next Steps? What’s the 1 thing that will make the most difference for your business this week? 1. 2. 3. www.LinkedInWorks.com jan@linkedinworks.com www.OnlineNetworkingExperts.com© Copyright 2008-2012 Jan B. Wallen All rights reserved
  20. 20. For the Articles -  Go to: www.LinkedInWorks.com/book-articles Exactly what to do, step-by-step – the fast way: Mastering LinkedIn in 7 Days or Less book© Copyright 2008-2012 Jan B. Wallen All rights reserved.
  21. 21. Your Next Steps:  More proven strategies & complimentary webinars: www.OnlineNetworkingExperts.com  Workshops, webinars, coaching available  Connect on LinkedIn: http://www.linkedin.com/in/janwallen© Copyright 2008-2012 Jan B. Wallen. All rights reserved.
  22. 22. Autographed copies here – see Jan after the meetingwww.LinkedInWorks.com© Copyright 2008-2012 Jan B. Wallen. All rights reserved.

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