Going Global
A Step by Step Guide for entering International Markets
Roxanne Hawkins
Co-Founder
International Directions
The Global Market Place
Why Go Global?
If you want your business to remain competitive
you have to expand internationally. If you don’t,
your comp...
Analysis
Opportunity / Risk
Legal
Finance/Taxes
Regulatory
Culture
Opportunity
Opportunity
 Faster growth
 Access to cheaper inputs
(raw materials and labor)
 New market opportunities &
larger custo...
Risk
 Increased costs
 Foreign regulations and
standards
 Cash flow woes due to
delayed methods of
payment
 Operationa...
Legal
 Employment law
 Currency exchange issues
 Dispute resolution
 IP protection
 Marketing Language and
tactics
 ...
Regulatory
Use an Expert
Use an Expert
Use an Expert
Finance / Taxes
 Budget, forecast and cash
flow management
 Repatriation of Profits
 Import taxes + sales taxes: 2
+ 2 ...
Lost in Translation
 Cultural Themes
 Communication
 Group Dynamics
 Product Design
 Glocalization
Evaluation
More than the 4Ps
Market
Business Model
Business Plan
More than the 4Ps
 Product
 Price
 Promotion
 Place
The Market
 Who
 What
 Where
 Why
 How
Business Model
Business Model
Import finished goods/distributor model
Subsidiary
Acquisition
Manufacturing (partnership)
Business Plan
 Country Information & Opportunity
 Objectives
 Corporate
 Finance
 Marketing
 Market Overview
 Socia...
Decision
Go / No Go
Go / No Go
Questions
Contact Us
www.International-Directions.com
Info@International-Directions.com
Twitter: @intldirections
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Going Global: A Step by Step Guide to Going Global

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In this presentation Roxanne Hawkins, Co-Founder of International Directions reviews important steps to take before or as you begin your global journey.

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  • I’d like to thank Les Neuman and Sarah Burd for inviting me to be with all of you today. The ICanGlobal organization A Membership with iCAN-Global : Ican Global is an amazing organization that helps fill the void of global business support arena. I’m so impressed with their programs Makes your company more attractive to investors
  • What is the global market place? International business (doing business in one of more not local geographies. Global Business – covering the globe. In today’s presentation, I will review important steps to take before or as you begin your global journey. PwC forecasts India’s real annual GDP growth until 2050 at 8.9 percent, Vietnam’s at 8.8 percent, and China’s at 5.9 percent. The list of fast-growing emerging markets goes on and on. The U.S. forecast is a meager 2.4 percent, comparable with most Western economies.
  • Why are more and more companies taking a leap to “Going Global?” International business is no longer an option, but a necessity if organizations want to remain competitive.
  • President of Brazil – Dilma Rousseff Current President of Russia – Vladmir Putin Prime Minister of India - Manmohan Singh is the 13th and current Premier of China – Li Kequiang
  • when the company is dealing with a number of regions of the world. Expanding your global footprint
  • Limitations for marketing, employment law and business set up. Possible governmental restrictions on payments, and applicable withholding taxes (including possible structures to reduce the level of withholding). The Naked Truth Campaign. And Marketing claims
  • EU approval doesn’t always equal local approval. There are lots of places where you might make a wrong turn and be able to do a quick turn or a simple change to get things back on track. Regulatory is rarely into this category. UK Manager story – Product compliance in Europe, not Spain, not Germany, not UK. Cosmetic product.
  • American CEO Chip Starnes, Specialty Medical Supplies Cultural Themes : determines how a culture does business. Communication: Translation is not communication, there are substantial differences in context. Group Dynamics: involves the understanding of how individuals from certain cultures interact in groups. Glocalization: Global branding, messaging, corporate values, and marketing all have to be localized — thus the term “ glocalization. ” Interview with Steve Cook, Intuit – and American product translated not localized or developed for Global Markets.
  • US hygienist, UK Dental Nurse, France Dental assistants, etc. Medical device company sold to dentists. In the US, we have large operatory environments. France, very small. Product use not understood in local market.
  • Medical device example
  • Need a go no
  • Going Global: A Step by Step Guide to Going Global

    1. 1. Going Global A Step by Step Guide for entering International Markets Roxanne Hawkins Co-Founder International Directions
    2. 2. The Global Market Place
    3. 3. Why Go Global? If you want your business to remain competitive you have to expand internationally. If you don’t, your competitors will
    4. 4. Analysis Opportunity / Risk Legal Finance/Taxes Regulatory Culture
    5. 5. Opportunity
    6. 6. Opportunity  Faster growth  Access to cheaper inputs (raw materials and labor)  New market opportunities & larger customer base  Diversification—less vulnerability
    7. 7. Risk  Increased costs  Foreign regulations and standards  Cash flow woes due to delayed methods of payment  Operational complexity  Failure to understand local business norms and customs
    8. 8. Legal  Employment law  Currency exchange issues  Dispute resolution  IP protection  Marketing Language and tactics  Product compliance
    9. 9. Regulatory Use an Expert Use an Expert Use an Expert
    10. 10. Finance / Taxes  Budget, forecast and cash flow management  Repatriation of Profits  Import taxes + sales taxes: 2 + 2 does not always equal 4  Local taxes on profit  Local Payments, alternatives and issues  Currency exchange
    11. 11. Lost in Translation  Cultural Themes  Communication  Group Dynamics  Product Design  Glocalization
    12. 12. Evaluation More than the 4Ps Market Business Model Business Plan
    13. 13. More than the 4Ps  Product  Price  Promotion  Place
    14. 14. The Market  Who  What  Where  Why  How
    15. 15. Business Model
    16. 16. Business Model Import finished goods/distributor model Subsidiary Acquisition Manufacturing (partnership)
    17. 17. Business Plan  Country Information & Opportunity  Objectives  Corporate  Finance  Marketing  Market Overview  Social, Political, Economic Climate  SWOT  Product Market Overview  Forecast & Budget  Key Strategies  Exit Strategy
    18. 18. Decision Go / No Go
    19. 19. Go / No Go
    20. 20. Questions
    21. 21. Contact Us www.International-Directions.com Info@International-Directions.com Twitter: @intldirections
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