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Ethan Chazin, Founder and President of The Chazin Group. discuses the importance of building a voice online in this presentation.

Ethan Chazin, Founder and President of The Chazin Group. discuses the importance of building a voice online in this presentation.

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Build Your Voice Online Presentation Transcript

  • 1. Presented by: Ethan Chazin President & Founder The Chazin Group, LLC Build A Compelling Voice Online
  • 2. Be Authentic
  • 3. • Follow, like, Re-tweet…SUPPORT people online, that you know and have relationships with offline. • Be an advocate online for the same causes that you support offline. • Engage in group discussions online on user forums and chat rooms. Support Offline Relationships
  • 4. Blog
  • 5. What’s a Brand?
  • 6. A PROMISE
  • 7.  Memorable  Invaluable  Unique
  • 8. Brands Matter
  • 9. Promote Others
  • 10. Use Video
  • 11. Use Video
  • 12. Join Online Communities to Follow Your Industry The Chazin GroupThe Chazin Group
  • 13. • Can be established quickly. • Used to build stronger customer relationships. • Good for building customer awareness and encouraging exploration and commitment. Online Communities
  • 14. Monitor Your Evolving Brand
  • 15. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND
  • 16. The Chazin GroupThe Chazin GroupWatch Your Brand Grow (Online)
  • 17. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND
  • 18. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND
  • 19. Build a Strategy
  • 20. Know WHEN and WHERE your ideal customers “hang out” so you can spend time together online. Your Strategy
  • 21. • Develop a strategy. • Learn by trial and error. • Engage others, solicit feedback, contribute, have CONVERSATIONS. • Be committed. • HAVE FUN! In Summary…