Mobile Free Attack - Riverphonic

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    Mobile Free Attack - Riverphonic - Presentation Transcript

    1. When FREE Attacks your Phone Tim Fielding iBreakfast FREE Attack Panel 7 th October 2009
    2. Digital Supply Chain
      • “ Price descends to marginal cost”
        • Duplication = 0
        • Storage = 0
        • Distribution = 0
        • Bandwidth = 0
        • Processing = 0
        • Total Marginal Cost = Price = 0
      • Old joke: Why is it called a virtual economy? Because there is virtually no money in it.
    3. Converged device hits the sweet spot? Real Physical Walled $ Value Virtual Digital Open Free
    4. Taxonomy of FREE
      • Fremium (and Fremium*)
      • Ad-supported,
      • Cross-Subsidies,
      • Gift Economy, aka Altruism
      • Labor-exchange, aka Time-bartering
      • Zero-Marginal cost
    5. Full FREE or FREE Lite?
      • Going beyond FREE as a marketing tactic
        • Mark Cuban @ Future of Media panel: “Good for crack dealers, good enough for MTV.”
        • TF promoting www.Riverphonic.com @ iBreakfast
      • Is the FREE Attack
        • A full scale disruption of a paid model? (Full)
        • Or is it selling a competitive paid model? (Lite)
      • Lite is a progression. Full is a radical evolution.
    6. Controlling the conversation
      • Gmail attacks Outlook
      • Facebook attacks Gmail
      • Twitter attacks Facebook
      • Vodafone attacks itself with Twitter’s help
      • Google Wave attacks everyone – Weapons of Mass Dissemination
    7.  
    8.  
    9. Differentiating banking services
    10. Must-have mobile medical solution
    11. Portable radio – Pandora & Last.fm
    12. Interrupting the DJ
      • Shazam:
      • From real world to digital
      • Ad-supported
      • Up-sells Content
      • Collaborative filter
    13. Craigs/Yelp vs Classified/Zagat
        • Commoditized content
        • Mash-up of Google Maps
        • Editorial voice + community + fit to platform
        • Analogous to restaurants where crowd provides atmosphere
    14. You can’t crowdsource ‘tone of voice’
      • Or can you?
    15. Buzzd, the Location-based Twitter
      • Google map mash-up
      • Ad-supported
      • Local ads conflict with Content?
    16.  
    17. Moral of the story
      • ‘No money’ does not equal ‘no value’
      • Digital can capture non-monetary value
      • FREE implies an alternative currency
      • To know your enemy, understand how they are getting paid.
    18. To be continued on Wednesdays @ Cantina Latina – 243 E14 st / 2 nd Ave, 8.30pm onwards
    19. Thank You! [email_address] 718 755 1686

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