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Creative Connections                                                               Minneapolis, MN Sept 16-19, 2010       ...
Personal Branding                                 Strategy   •       Who do you want to reach?   •       Why?   •       Wh...
Where are               your key             influencers?       • LinkedIn       • Facebook       • Twitter       • Flickr ...
Where are               your key             influencers?       • LinkedIn       • Facebook       • Twitter       • Flickr ...
Who         are you          trying            to         engage? @heidimiller #tcce10Friday, September 17, 2010
% Growth of                                adults                               updating                               Twi...
Average of of                             SNS users by                                 site @heidimiller #tcce10Friday, Se...
Average of of                             SNS users by                                 site @heidimiller #tcce10Friday, Se...
Average of of                             SNS users by                                 site @heidimiller #tcce10Friday, Se...
Average of of                             SNS users by                                 site @heidimiller #tcce10Friday, Se...
Average of of                             SNS users by                                 site @heidimiller #tcce10Friday, Se...
Average of of                             SNS users by                                 site @heidimiller #tcce10Friday, Se...
Branding Basics @heidimiller #tcce10Friday, September 17, 2010
Know your              superpower @heidimiller #tcce10Friday, September 17, 2010
What is your value                               proposition? @heidimiller #tcce10Friday, September 17, 2010
What is your value                               proposition?              •       I help people who spend/enjoy/love ____...
What is your value                               proposition?              •       I help people who spend/enjoy/love ____...
What is your value                               proposition?              •       I help people who spend/enjoy/love ____...
What is your value                               proposition?              •       I help people who spend/enjoy/love ____...
What is your value                               proposition?              •       I help people who spend/enjoy/love ____...
Build                                your                             reputation @heidimiller #tcce10Friday, September 17,...
@heidimiller  #tcce10Friday, September 17, 2010
Be personal                             Be generous                             Be relevant @heidimiller  #tcce10Friday, S...
Building Presence @heidimiller #tcce10Friday, September 17, 2010
Building Presence              •       Blogs/podcasts @heidimiller #tcce10Friday, September 17, 2010
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Building Presence              •       Blogs/podcasts                      Post thoughtfully on a regular basis on relevan...
Expose yourself              @heidimiller              #tcce10Friday, September 17, 2010
Express                             personality @heidimiller #tcce10Friday, September 17, 2010
Be personal                                                                  • Self-expression                            ...
@heidimiller                 #tcce10Friday, September 17, 2010
Be personable...                                without being                                    too personal             ...
Content Distribution for                                 SNS                               20%                    20%     ...
3 Steps to        Managing       Your @heidimiller                             Online Brand #tcce10Friday, September 17, 2...
Step 1:                             Monitor @heidimiller #tcce10Friday, September 17, 2010
Step 1:                             Monitor @heidimiller #tcce10Friday, September 17, 2010
Set up Google alert                                www.google.com/alert                                 Your name         ...
1. Enter search term @heidimiller #tcce10Friday, September 17, 2010
1. Enter search term   2. Choose Everything @heidimiller #tcce10Friday, September 17, 2010
1. Enter search term            2. Choose Everything @heidimiller #tcce10                             3. Enter email & cre...
Step 2: Set           up profiles @heidimiller #tcce10Friday, September 17, 2010
Profile Basics         •       Use consistent, friendly, professional profile photo               •       Your face         ...
Profile do’s                     • Basic info                     • Profile photo                     • Relationships       ...
Profile do’s                     • Basic info                     • Profile photo                     • Relationships       ...
Profile do’s                     • Basic info                     • Profile photo                     • Relationships       ...
Profile do’s                     • Basic info                     • Profile photo                     • Relationships       ...
Profile do’s                     • Basic info                     • Profile photo                     • Relationships       ...
Profile do’s                     • Basic info                     • Profile photo                     • Relationships       ...
Profile do’s                     • Basic info                     • Profile photo                     • Relationships       ...
Profile do’s                     • Basic info                     • Profile photo        Add personal and      professional ...
Basic info           • Hometown           • Location           • Birthday           • Gender           • Bio: tell a story...
Basic info           • Hometown           • Location           • Birthday           • Gender           • Bio: tell a story...
Profile do’s @heidimiller #tcce10Friday, September 17, 2010
Profile do’s               Handle: Descriptive,               shortest version of                 your real name @heidimill...
Profile do’s                                              List your real name,                                             ...
Profile do’s @heidimiller  #tcce10Friday, September 17, 2010
Profile do’s                                     Link to your                                       website @heidimiller  #...
Profile do’s                                                 Link to your                                                  ...
Profile do’s                                                 Link to your                                                  ...
Profile do’s                                                 Link to your                                                  ...
Profile do’s                                                 Link to your                                                  ...
Step 3:                             Engage @heidimiller #tcce10Friday, September 17, 2010
Answer the questions  @heidimiller   #tcce10Friday, September 17, 2010
Answer the questions                  • What are you reading?                  • What are you commenting on?              ...
Answer the questions  @heidimiller   #tcce10Friday, September 17, 2010
Answer the questions                  • What would you like to ask?                  • What are you participating in?     ...
Tips for brand building      •       Be generous and gracious. Check your ego at the door.      •       Don’t be That Guy:...
Creative Connections                                                               Minneapolis, MN Sept 16-19, 2010       ...
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Personal branding - The power of you

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Transcript of "Personal branding - The power of you"

  1. 1. Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://profile.to/heidimillerFriday, September 17, 2010
  2. 2. Personal Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals? @heidimiller #tcce10Friday, September 17, 2010
  3. 3. Where are your key influencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10Friday, September 17, 2010
  4. 4. Where are your key influencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10Friday, September 17, 2010
  5. 5. Who are you trying to engage? @heidimiller #tcce10Friday, September 17, 2010
  6. 6. % Growth of adults updating Twitter status @heidimiller #tcc10Friday, September 17, 2010
  7. 7. Average of of SNS users by site @heidimiller #tcce10Friday, September 17, 2010
  8. 8. Average of of SNS users by site @heidimiller #tcce10Friday, September 17, 2010
  9. 9. Average of of SNS users by site @heidimiller #tcce10Friday, September 17, 2010
  10. 10. Average of of SNS users by site @heidimiller #tcce10Friday, September 17, 2010
  11. 11. Average of of SNS users by site @heidimiller #tcce10Friday, September 17, 2010
  12. 12. Average of of SNS users by site @heidimiller #tcce10Friday, September 17, 2010
  13. 13. Branding Basics @heidimiller #tcce10Friday, September 17, 2010
  14. 14. Know your superpower @heidimiller #tcce10Friday, September 17, 2010
  15. 15. What is your value proposition? @heidimiller #tcce10Friday, September 17, 2010
  16. 16. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ @heidimiller #tcce10Friday, September 17, 2010
  17. 17. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @heidimiller #tcce10Friday, September 17, 2010
  18. 18. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @heidimiller #tcce10Friday, September 17, 2010
  19. 19. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @heidimiller #tcce10Friday, September 17, 2010
  20. 20. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @heidimiller #tcce10Friday, September 17, 2010
  21. 21. Build your reputation @heidimiller #tcce10Friday, September 17, 2010
  22. 22. @heidimiller #tcce10Friday, September 17, 2010
  23. 23. Be personal Be generous Be relevant @heidimiller #tcce10Friday, September 17, 2010
  24. 24. Building Presence @heidimiller #tcce10Friday, September 17, 2010
  25. 25. Building Presence • Blogs/podcasts @heidimiller #tcce10Friday, September 17, 2010
  26. 26. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics @heidimiller #tcce10Friday, September 17, 2010
  27. 27. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs @heidimiller #tcce10Friday, September 17, 2010
  28. 28. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments @heidimiller #tcce10Friday, September 17, 2010
  29. 29. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook @heidimiller #tcce10Friday, September 17, 2010
  30. 30. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like @heidimiller #tcce10Friday, September 17, 2010
  31. 31. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment @heidimiller #tcce10Friday, September 17, 2010
  32. 32. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events @heidimiller #tcce10Friday, September 17, 2010
  33. 33. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events @heidimiller #tcce10Friday, September 17, 2010
  34. 34. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events @heidimiller #tcce10Friday, September 17, 2010
  35. 35. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos @heidimiller #tcce10Friday, September 17, 2010
  36. 36. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter @heidimiller #tcce10Friday, September 17, 2010
  37. 37. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content @heidimiller #tcce10Friday, September 17, 2010
  38. 38. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly @heidimiller #tcce10Friday, September 17, 2010
  39. 39. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag @heidimiller #tcce10Friday, September 17, 2010
  40. 40. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10Friday, September 17, 2010
  41. 41. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 • Comment on LinkedIn group postsFriday, September 17, 2010
  42. 42. Expose yourself @heidimiller #tcce10Friday, September 17, 2010
  43. 43. Express personality @heidimiller #tcce10Friday, September 17, 2010
  44. 44. Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand Liz Strauss • Be passionate, funny, human http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/ @heidimiller #tcce10Friday, September 17, 2010
  45. 45. @heidimiller #tcce10Friday, September 17, 2010
  46. 46. Be personable... without being too personal @heidimiller #tcce10Friday, September 17, 2010
  47. 47. Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @heidimiller #tcce10Friday, September 17, 2010
  48. 48. 3 Steps to Managing Your @heidimiller Online Brand #tcce10Friday, September 17, 2010
  49. 49. Step 1: Monitor @heidimiller #tcce10Friday, September 17, 2010
  50. 50. Step 1: Monitor @heidimiller #tcce10Friday, September 17, 2010
  51. 51. Set up Google alert www.google.com/alert Your name Your brand Your product or service Competitor’s names Issues Keywords @heidimiller #tcce10Friday, September 17, 2010
  52. 52. 1. Enter search term @heidimiller #tcce10Friday, September 17, 2010
  53. 53. 1. Enter search term 2. Choose Everything @heidimiller #tcce10Friday, September 17, 2010
  54. 54. 1. Enter search term 2. Choose Everything @heidimiller #tcce10 3. Enter email & createFriday, September 17, 2010
  55. 55. Step 2: Set up profiles @heidimiller #tcce10Friday, September 17, 2010
  56. 56. Profile Basics • Use consistent, friendly, professional profile photo • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it @heidimiller #tcce10Friday, September 17, 2010
  57. 57. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10Friday, September 17, 2010
  58. 58. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10Friday, September 17, 2010
  59. 59. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10Friday, September 17, 2010
  60. 60. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10Friday, September 17, 2010
  61. 61. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10Friday, September 17, 2010
  62. 62. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10Friday, September 17, 2010
  63. 63. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10Friday, September 17, 2010
  64. 64. Profile do’s • Basic info • Profile photo Add personal and professional activities • Relationships and interests • Likes and interests • Education and work Music, books and movies show your personality • Contact info @heidimiller #tcce10Friday, September 17, 2010
  65. 65. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10Friday, September 17, 2010
  66. 66. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10Friday, September 17, 2010
  67. 67. Profile do’s @heidimiller #tcce10Friday, September 17, 2010
  68. 68. Profile do’s Handle: Descriptive, shortest version of your real name @heidimiller #tcce10Friday, September 17, 2010
  69. 69. Profile do’s List your real name, even when Twittering for a brand Handle: Descriptive, shortest version of your real name @heidimiller #tcce10Friday, September 17, 2010
  70. 70. Profile do’s @heidimiller #tcce10Friday, September 17, 2010
  71. 71. Profile do’s Link to your website @heidimiller #tcce10Friday, September 17, 2010
  72. 72. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10Friday, September 17, 2010
  73. 73. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10Friday, September 17, 2010
  74. 74. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10Friday, September 17, 2010
  75. 75. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10Friday, September 17, 2010
  76. 76. Step 3: Engage @heidimiller #tcce10Friday, September 17, 2010
  77. 77. Answer the questions @heidimiller #tcce10Friday, September 17, 2010
  78. 78. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller #tcce10Friday, September 17, 2010
  79. 79. Answer the questions @heidimiller #tcce10Friday, September 17, 2010
  80. 80. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller #tcce10Friday, September 17, 2010
  81. 81. Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others first and most. • Be personable without being too personal. • Be omnipresent: take advantage of cross- posting automation. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets.Friday, September 17, 2010
  82. 82. Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://profile.to/heidimillerFriday, September 17, 2010
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