Embracing the Social Media lifestyle

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Embracing the Social Media lifestyle

  1. 1. Embracing theSocial MediaLifestyle
  2. 2. Andrew Chow a.k.a Ideasandrew  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education  Thames Valley University, UK  Membership  SACEOS member 2004  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Certification  NLP Practitioner  Certified Life Coach  Forte  PR Strategic Counsel, Implementation & Monitoring  Social Networking / Social Media Strategy  Brand Management Consultancy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified
  3. 3. Social MediaKey Challenge of 2011 You can only change corporate culture to embrace social mediaif the key stake holders have embraced social media into their lifestyle
  4. 4. Future of Social Media| Just a Joke Today, Maybe Reality in Future |
  5. 5. When you meet someone new, you ask …
  6. 6. When you ask someone“ what do you do for leisure?” the answer may be …
  7. 7. The next time your friend loses his job, it may be due to …
  8. 8. The next time someone falls out of love social media becomes social counselors …
  9. 9. The next time you apply for a social media manager job, it will be a real 24/7/52/365 job!
  10. 10. Life After Death for Social Media, When we meet GOD, we may tell HIM …
  11. 11. | Reflection | What’s my greatestchallenge inusing socialmedia today?
  12. 12. Social Media = New Internet =Live Communication
  13. 13. Google : Search (You look for information)Social Media : Share (Information look for you)
  14. 14. Content Social MediaConversation Community
  15. 15. | Question |How can theseplatforms helpme to reach outto more people today?
  16. 16. | Social Media | Content { What’s happening in the world? } { What can I do with it? } { Is this real, useful, relevant? }{ How do I maintain Control? – You CAN’T }
  17. 17. Content OriginalCo-created User-generated
  18. 18. Something Exclusively Yours!Original Your Creativity!
  19. 19. Contribute to what others have startedCo-created Exposes a Problem/ Asks a Question Solves a Problem/ Answers a Question Propose a Solution / Enrich an Answer Verify a Solution / Test an Answer Value Adding !
  20. 20. Let Others generate new Content based on what you or others have createdUser-generated •New •Current •Socially important •These 3 always work : •Money •Health •Sex/Love Value Creation !
  21. 21. | Social Media Facts & Figures |English Wikipedia alone is 25 X bigger than Britannica
  22. 22. 600 years to watch all videos (2011 – 2611)
  23. 23. 5,000,000,00070% of people on earth has a photo in Flickr
  24. 24. 600,000,000 If FACEBOOK is a Country,It will be the 3rd largest Country In the World (after China & India)
  25. 25. | Reflection | How can Iencourage moreuser-generated content in my platforms?
  26. 26. | Social Media | Context (What’s there to talk about?)(How do I conduct myself on social media?)
  27. 27. Listen & Learn
  28. 28. Share & Inspire
  29. 29. Comment & Commend
  30. 30. Poll & Publish
  31. 31. Monitor & Measure
  32. 32. What is Social Media Effect? OrIt’s how fast your content travels and stay “hot” online by your contacts
  33. 33. | Social Media | Contacts { Who am I meeting? } { Where can I find them? } { What do they know? } { When are they moving on? }{ Why do I need to know them? }
  34. 34. Influencers
  35. 35. Peers
  36. 36. Thought Leader
  37. 37. | Question | Who am I nowsocial media to my fans and followers?
  38. 38. | Social Media Lifestyle |What do I need to Be?
  39. 39. | Social Media Lifestyle | #1 : Be Yourself{ Who you are in real life = who you are on social media }
  40. 40. | Social Media Lifestyle |#2 : Be Adventurous { Try everything you possibly can, Adopt those you are comfortable with }
  41. 41. | Social Media Lifestyle |#3 : Be Social { Making new friend Onlinebefore Meeting them Offline }
  42. 42. | Social Media Lifestyle | #4 : Be a Brand{ What do you want to be in the minds of those who follow you? }
  43. 43. | Social Media Lifestyle |#5 : Be Honest { No one knows everything; Everyone is a student of Life }
  44. 44. | Social Media Lifestyle | #6 : Be Current{ Many products and services are already made for social media, invest in them }
  45. 45. | Social Media Lifestyle |#7 : Be a Connector{ No one can do it alone; form a team; create more connections}
  46. 46. | Social Media Lifestyle |#8 : Be 140! { Think 140 } { Speak 140 } { Listen 140 } ACT 140! { Influence 140 } { Inspire 140 } { Innovate 140 }
  47. 47. | Reflection | How can I embrace socialmedia effectivelyinto my lifestyle?
  48. 48. 5 “M”s ofSocial Media-Ready Companies
  49. 49. | Social Media-ready Companies |#1 – Motivate •Top Management Buy-in •Social Media Knowledge
  50. 50. | Social Media-ready Companies |#2 – Measure •Customer Engagement •Competitive Insights
  51. 51. | Social Media-ready Companies |#3 – Monitor •Metrics & Dashboard •Milestone & Deliverables
  52. 52. www.hootsuite.com
  53. 53. | Social Media-ready Companies |#4 – Manage •Staff & Resources •Plan & Channel Selections •Process Documentation
  54. 54. | Social Media-ready Companies |#5 – Maintain •Governance
  55. 55. | Question |How do I get mycompany to be social media- ready?
  56. 56. | Social Media Last Words |Your Attitude towardsSocial Media reflectsYour Attitude towards Life
  57. 57. What did I get out of Linkedin?
  58. 58. Speaking Engagement in Dubai, UAE 31 Jan – 2 Feb 2011
  59. 59. Walking with Dinosaurs Social Media Campaign Aug – Dec 2010
  60. 60. Master trainer & Content Development
  61. 61. What did I get out of Twitter?
  62. 62. Friends from 50 Countries
  63. 63. What are the odds of meeting someone ofanother gender, religion and ethics group on Twitter who followed you 6200 km away, see you in person and recognize you immediately ?
  64. 64. 1st hand informationfrom personal friendsEncouragement gets “retweeted”
  65. 65. What did I get out of Youtube?
  66. 66. ThoughtLeadershipwww.slideshare.net/ideasandrew
  67. 67. PersonalBrandingIdeasandrew.podomatic.com
  68. 68. Life Archivehttp://www.flickr.com/people/ideasandrew/
  69. 69. Life Journeyhttp://www.andrewchow.sg
  70. 70. | Question |What do I wantto achieve from social media?
  71. 71. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/AndrewChwokokwah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sgMore than 130 interviews/feature in 5 years from local and international media

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