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    Brand you - Personal branding intro Brand you - Personal branding intro Presentation Transcript

    • BRAND YOU ®INTRO TO PERSONAL BRANDING
    • A Bit About Me• Husband and father to Scout, Daisy & Indiana• President, Kristian Andersen + Associates• Founder, Pathagility• Founder, TinderBox• Managing Partner, Gravity Ventures• Lives in Arkansas works Indy
    • A BRAND ISNOT A LOGO
    • A BRAND IS A COLLECTION OFPERCEPTIONSIN THE MIND OF A CONSUMER.
    • BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION
    • NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS ANAFTERTHOUGHT, RATHERIT SERVES AS THEIR KEY DIFFERENTIATOR.
    • BUT THOSE ARECONSUMER BRANDS NOT PEOPLE.
    • Personal brands allowindividuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.
    • WE ARE ALL BRANDS
    • If you’re not branding yourself, you can beassured that others are doing it for you.
    • RateMyProfessors.com
    • IT’S ABRAND YOU® WORLD
    • AND JUST BEING GOOD ISN’T GOOD ENOUGH
    • SIMPLE UNIQUE FOCUSED
    • A LESSON FROM THE KITCHEN
    • THE KITCHEN (The Craft / What You Know) THE DINING ROOM(The Delivery / How You Share It)
    • WE’RE ALL IN THECONTENT BUSINESS
    • GETTINGTACTICAL
    • Why Employers Should CareStrong personal brands add value to corporate brands!• Publicity & Visibility• Build Organizational Credibility• Increased Engagement Levels• Expands Influence• Human Connection to the Organization• Halo Effect (which works both ways)
    • 5 QuestionsQuestion #1 : What are your goals?Question #2 : What do you value?Question #3 : What are you passionate about?Question #4 : What motivates you?Question #5 : What makes you remarkable?
    • 5 RulesRule #1 : Be DiligentRule #2 : Be ConsistentRule #3 : Be RelevantRule #4 : Be InterestingRule #5 : Be Yourself
    • 5 StepsBuilding lasting, effective personal brands takes time andthere is no one-size-fits-all process.Step #1 : Take InventoryStep #2 : Develop a (Brand) PlanStep #3 : Craft Your IdentityStep #4 : Choose the Right Tools & ChannelsStep #5 : Measure & Repeat
    • Tools & ChannelsTools & Channels:You have to use them to understand them• Web sites• Blogs / micro-blogs• Podcasts• Social networks (Facebook, Ning, Linked-In, Twitter)• Events (create your own or hijack one)• Off-line & alternate publishing• The mediaDon’t Forget to:• Make yourself findable (SEO, social networks, etc.)• Connect everything• Cultivate relationships w/ the press, peers, competitors, etc.• Donate your expertise to a cause• Develop a visible platform• Start & join conversations
    • “We are CEOs of our own companies: Me Inc. To be in business today, our mostimportant job is to be head marketer for the brand called you” Tom Peters
    • Twitter: kristianindyeMail: kristian@kaplusa.comLinkedIn: linkedin.com/in/kandersen1Web: kaplusa.com