A Bit About Me• Husband and father to Scout, Daisy & Indiana• President, Kristian Andersen + Associates• Founder, Pathagility• Founder, TinderBox• Managing Partner, Gravity Ventures• Lives in Arkansas works Indy
Why Employers Should CareStrong personal brands add value to corporate brands!• Publicity & Visibility• Build Organizational Credibility• Increased Engagement Levels• Expands Influence• Human Connection to the Organization• Halo Effect (which works both ways)
5 QuestionsQuestion #1 : What are your goals?Question #2 : What do you value?Question #3 : What are you passionate about?Question #4 : What motivates you?Question #5 : What makes you remarkable?
5 RulesRule #1 : Be DiligentRule #2 : Be ConsistentRule #3 : Be RelevantRule #4 : Be InterestingRule #5 : Be Yourself
5 StepsBuilding lasting, effective personal brands takes time andthere is no one-size-fits-all process.Step #1 : Take InventoryStep #2 : Develop a (Brand) PlanStep #3 : Craft Your IdentityStep #4 : Choose the Right Tools & ChannelsStep #5 : Measure & Repeat
Tools & ChannelsTools & Channels:You have to use them to understand them• Web sites• Blogs / micro-blogs• Podcasts• Social networks (Facebook, Ning, Linked-In, Twitter)• Events (create your own or hijack one)• Off-line & alternate publishing• The mediaDon’t Forget to:• Make yourself findable (SEO, social networks, etc.)• Connect everything• Cultivate relationships w/ the press, peers, competitors, etc.• Donate your expertise to a cause• Develop a visible platform• Start & join conversations
“We are CEOs of our own companies: Me Inc. To be in business today, our mostimportant job is to be head marketer for the brand called you” Tom Peters