Brand you - Personal branding introPresentation Transcript
BRAND YOU ®INTRO TO PERSONAL BRANDING
A Bit About Me• Husband and father to Scout, Daisy & Indiana• President, Kristian Andersen + Associates• Founder, Pathagility• Founder, TinderBox• Managing Partner, Gravity Ventures• Lives in Arkansas works Indy
A BRAND ISNOT A LOGO
A BRAND IS A COLLECTION OFPERCEPTIONSIN THE MIND OF A CONSUMER.
BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION
NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS ANAFTERTHOUGHT, RATHERIT SERVES AS THEIR KEY DIFFERENTIATOR.
BUT THOSE ARECONSUMER BRANDS NOT PEOPLE.
Personal brands allowindividuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.
WE ARE ALL BRANDS
If you’re not branding yourself, you can beassured that others are doing it for you.
IT’S ABRAND YOU® WORLD
AND JUST BEING GOOD ISN’T GOOD ENOUGH
SIMPLE UNIQUE FOCUSED
A LESSON FROM THE KITCHEN
THE KITCHEN (The Craft / What You Know) THE DINING ROOM(The Delivery / How You Share It)
WE’RE ALL IN THECONTENT BUSINESS
Why Employers Should CareStrong personal brands add value to corporate brands!• Publicity & Visibility• Build Organizational Credibility• Increased Engagement Levels• Expands Influence• Human Connection to the Organization• Halo Effect (which works both ways)
5 QuestionsQuestion #1 : What are your goals?Question #2 : What do you value?Question #3 : What are you passionate about?Question #4 : What motivates you?Question #5 : What makes you remarkable?
5 RulesRule #1 : Be DiligentRule #2 : Be ConsistentRule #3 : Be RelevantRule #4 : Be InterestingRule #5 : Be Yourself
5 StepsBuilding lasting, effective personal brands takes time andthere is no one-size-fits-all process.Step #1 : Take InventoryStep #2 : Develop a (Brand) PlanStep #3 : Craft Your IdentityStep #4 : Choose the Right Tools & ChannelsStep #5 : Measure & Repeat
Tools & ChannelsTools & Channels:You have to use them to understand them• Web sites• Blogs / micro-blogs• Podcasts• Social networks (Facebook, Ning, Linked-In, Twitter)• Events (create your own or hijack one)• Off-line & alternate publishing• The mediaDon’t Forget to:• Make yourself findable (SEO, social networks, etc.)• Connect everything• Cultivate relationships w/ the press, peers, competitors, etc.• Donate your expertise to a cause• Develop a visible platform• Start & join conversations
“We are CEOs of our own companies: Me Inc. To be in business today, our mostimportant job is to be head marketer for the brand called you” Tom Peters