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7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
7 Online Branding & Social Media Markeitng Essentials by iBrand Boost
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7 Online Branding & Social Media Markeitng Essentials by iBrand Boost

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http://www.iBrandBoost.com presents 7 Online Branding & Social Media Marketing Essentials for increased brand presence online. …

http://www.iBrandBoost.com presents 7 Online Branding & Social Media Marketing Essentials for increased brand presence online.

More free training videos, webinars and reports on savvy social media marketing at http://www.iBrandBoost.com

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  • 1. Laura Wilson OwneriBrandBoost.com<br />
  • 2. 7 Online Branding Essentials<br />
  • 3. What is Personal Branding?<br /><ul><li> How you and your career/business </li></ul> are distinguished <br /><ul><li> Can include image, knowledge, </li></ul> personality, area of expertise, <br /> possessions <br /> = Overall impression of you<br />
  • 4. Why You Need Personal Branding<br />“Regardless of age, regardless ofposition, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You” <br />– Tom Peters Best Selling Business Author<br />
  • 5. Enter Personal Branding 2.0<br />Quality, strength and volume of your web presence and how easily someone can find you in <br />search engines and social media<br />
  • 6. And by the way…<br />Personal branding IS business branding…people look YOU up online as well as your business<br />
  • 7. <ul><li> Information/Connected Age
  • 8. Invisible revolution
  • 9. Shipping, mining, textiles etc we could see
  • 10. Information Overload</li></li></ul><li>You need to stand out from the crowd and have good strategy to cut through the noise!<br />
  • 11. So here’s the thing…<br />
  • 12. Traditional Marketing is DEAD<br />
  • 13. <ul><li> No one reads newspapers
  • 14. No one uses Yellow Pages
  • 15. TV &amp; radio is declining
  • 16. People expect to be engaged</li></ul> rather than sold to<br />
  • 17. <ul><li>Everything is going online!
  • 18. Businesses are wondering where </li></ul> to spend their advertising budgets<br /><ul><li> Savvy marketers know to market </li></ul> and build their brands on Social <br /> Media…more on that later<br />
  • 19. My Story<br /><ul><li>Internet Marketer &amp; Information Publisher
  • 20. Struggled for 2 years
  • 21. Mixed Success – Learnt What Worked &amp; What Didn’t
  • 22. Spent A LOT of Time &amp; Money figuring it out!</li></li></ul><li>My Story<br /><ul><li>Grown a Large Network of Successful IM Mentors, Friends &amp; Clients
  • 23. Discovered what really worked with personal and business online branding
  • 24. Attended &amp; Spoke at Many Internet Marketing Events &amp; Webinars</li></li></ul><li>Marketing Friends!<br />Frank Kern<br />Brendon Burchard<br />Mark Anastasi<br />Steven Essa<br />Mark Anastasi<br />Armand Morin<br />Raymond Aaron<br />Ben Lowrey<br />Reed Floren<br />Karl Moore<br />Jeff Mills<br />Brett McFall<br />Matt Bacak<br />
  • 25. My Story<br /><ul><li>Had Many Thousands of Views of My Videos, Articles &amp; Web Pages
  • 26. Built Lists of Thousands of Subscribers
  • 27. Made Thousands of Dollars Profit On the Internet</li></li></ul><li>Social Media is key to success!<br />
  • 28. We are in the right place at the right time!<br /><ul><li>Never before has there been such an </li></ul> opportunity for individuals and small <br /> businesses to get their message out and <br /> be heard as there is now!<br />
  • 29. Small Companies Have Just As Much Opportunity As Big Companies to Become Brand Authorities<br />
  • 30. …in fact more opportunity<br />
  • 31. …Thousands of Businesses Are Having Mega Success Using Social Media Sites Like YouTube, Twitter &amp; Facebook For Marketing &amp; Increased Sales <br />
  • 32. Share My Findings With You <br /><ul><li> Over next 2 videos I am going to </li></ul> share with you the secrets and<br /> strategies to successful online <br /> branding<br /><ul><li> How to avoid the pitfalls, </li></ul> expense &amp; wrong turns<br />
  • 33. But First…<br />In this video we’ll look at 7 online branding essentials<br />So let’s get straight in…<br />
  • 34. Domain &amp; Hosting<br /><ul><li>Buy YourName.com
  • 35. GoDaddy.com
  • 36. Valuable virtual real estate
  • 37. Hosting
  • 38. Bluehost or Hostgator
  • 39. c-Panel</li></li></ul><li>Wordpress Blog<br /><ul><li> Wordpress.org
  • 40. Free!
  • 41. Simple 5-page website
  • 42. Lots of themes
  • 43. Lots of plugins
  • 44. Search engine-friendly
  • 45. Easy to use</li></li></ul><li>Logo &amp; Look/Feel <br /><ul><li> Keep it simple and consistent
  • 46. Doesn’t have to be elaborate – can </li></ul> simply be font and colour scheme<br /><ul><li> 99Designs.com
  • 47. Use for all online marketing and web </li></ul> locations<br />
  • 48. USP / Perfect Pitch<br /><ul><li> Create SHORT description of your </li></ul> brand and what you do that makes you <br /> STAND OUT in your marketplace<br /><ul><li> What can you say you are you are a </li></ul> genuine leader in? <br /><ul><li> Position yourself as an expert authority</li></li></ul><li>For Example:<br />“iBrand Boost helps businesses &amp; expert individuals dominate Google’s front page &amp; social media with their brand presence - for maximised authority, awareness , loyalty &amp; sales”<br />
  • 49. 5. Mission Statement<br /><ul><li> What do you want to achieve with </li></ul> your online branding?<br /><ul><li> Who do you expect to be ‘Googling’ you?
  • 50. What reputation do you want to </li></ul> have?<br />
  • 51. 5. Mission Statement<br /><ul><li> What do you want to be </li></ul> known about you – don’t leave <br /> it to chance!<br /><ul><li> Who is your target market and </li></ul> how can you best engage with <br /> them?<br />
  • 52. 6. Content!<br /><ul><li> Choose your keywords and </li></ul> phrases - 3 to start<br /><ul><li> Write blog posts
  • 53. Record videos
  • 54. Articles – EzineArticles.com
  • 55. Send links to your contacts</li></li></ul><li>7. Build a List<br /><ul><li>Encourage people to subscribe to </li></ul> your information and updates<br /><ul><li> Invest in a quality autoresponder</li></ul> service – Profollow.com<br /><ul><li> Put opt-in box on your website
  • 56. Builds a database of customers </li></ul> and prospects<br />
  • 57. 7. Build a List<br /><ul><li> Build rapport with people in your database
  • 58. Send them cool free stuff that they’ll </li></ul> appreciate<br /><ul><li> Serve them - ask them what they want
  • 59. Market your products and services
  • 60. Leverage: Automation &amp; joint venturing </li></li></ul><li>Next Videos…<br />7 Big Mistakes That Will Cost You Thousands <br />&amp; <br />7 Big Success Tips for Online Brand Marketing<br />
  • 61. Next Videos…<br />Video 3: <br />Social Media Success &amp; The iBrand Framework <br />
  • 62. Next Videos…<br /><ul><li>Enter your name &amp; e-mail in the </li></ul> boxes<br /><ul><li> Comment, feedback &amp; questions on </li></ul> my home page iBrandBoost.com<br /><ul><li> Share this video with your contacts</li></li></ul><li>What Else You’ll Get<br /><ul><li> Free Social Media Marketing white </li></ul> paper report:<br />“39 Reasons Why You Need to Be Online &amp; In Social Media Right Now”<br /><ul><li> Resource Sheet – websites mentioned </li></ul> in this presentation<br /><ul><li>Free Twitter webinar</li></li></ul><li>Next free videos and training, sign up at <br />http://www.iBrandBoost.com<br />

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