7 Online Branding & Social Media Markeitng Essentials by iBrand Boost


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http://www.iBrandBoost.com presents 7 Online Branding & Social Media Marketing Essentials for increased brand presence online.

More free training videos, webinars and reports on savvy social media marketing at http://www.iBrandBoost.com

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7 Online Branding & Social Media Markeitng Essentials by iBrand Boost

  1. 1. Laura Wilson OwneriBrandBoost.com<br />
  2. 2. 7 Online Branding Essentials<br />
  3. 3. What is Personal Branding?<br /><ul><li> How you and your career/business </li></ul> are distinguished <br /><ul><li> Can include image, knowledge, </li></ul> personality, area of expertise, <br /> possessions <br /> = Overall impression of you<br />
  4. 4. Why You Need Personal Branding<br />“Regardless of age, regardless ofposition, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You” <br />– Tom Peters Best Selling Business Author<br />
  5. 5. Enter Personal Branding 2.0<br />Quality, strength and volume of your web presence and how easily someone can find you in <br />search engines and social media<br />
  6. 6. And by the way…<br />Personal branding IS business branding…people look YOU up online as well as your business<br />
  7. 7. <ul><li> Information/Connected Age
  8. 8. Invisible revolution
  9. 9. Shipping, mining, textiles etc we could see
  10. 10. Information Overload</li></li></ul><li>You need to stand out from the crowd and have good strategy to cut through the noise!<br />
  11. 11. So here’s the thing…<br />
  12. 12. Traditional Marketing is DEAD<br />
  13. 13. <ul><li> No one reads newspapers
  14. 14. No one uses Yellow Pages
  15. 15. TV & radio is declining
  16. 16. People expect to be engaged</li></ul> rather than sold to<br />
  17. 17. <ul><li>Everything is going online!
  18. 18. Businesses are wondering where </li></ul> to spend their advertising budgets<br /><ul><li> Savvy marketers know to market </li></ul> and build their brands on Social <br /> Media…more on that later<br />
  19. 19. My Story<br /><ul><li>Internet Marketer & Information Publisher
  20. 20. Struggled for 2 years
  21. 21. Mixed Success – Learnt What Worked & What Didn’t
  22. 22. Spent A LOT of Time & Money figuring it out!</li></li></ul><li>My Story<br /><ul><li>Grown a Large Network of Successful IM Mentors, Friends & Clients
  23. 23. Discovered what really worked with personal and business online branding
  24. 24. Attended & Spoke at Many Internet Marketing Events & Webinars</li></li></ul><li>Marketing Friends!<br />Frank Kern<br />Brendon Burchard<br />Mark Anastasi<br />Steven Essa<br />Mark Anastasi<br />Armand Morin<br />Raymond Aaron<br />Ben Lowrey<br />Reed Floren<br />Karl Moore<br />Jeff Mills<br />Brett McFall<br />Matt Bacak<br />
  25. 25. My Story<br /><ul><li>Had Many Thousands of Views of My Videos, Articles & Web Pages
  26. 26. Built Lists of Thousands of Subscribers
  27. 27. Made Thousands of Dollars Profit On the Internet</li></li></ul><li>Social Media is key to success!<br />
  28. 28. We are in the right place at the right time!<br /><ul><li>Never before has there been such an </li></ul> opportunity for individuals and small <br /> businesses to get their message out and <br /> be heard as there is now!<br />
  29. 29. Small Companies Have Just As Much Opportunity As Big Companies to Become Brand Authorities<br />
  30. 30. …in fact more opportunity<br />
  31. 31. …Thousands of Businesses Are Having Mega Success Using Social Media Sites Like YouTube, Twitter & Facebook For Marketing & Increased Sales <br />
  32. 32. Share My Findings With You <br /><ul><li> Over next 2 videos I am going to </li></ul> share with you the secrets and<br /> strategies to successful online <br /> branding<br /><ul><li> How to avoid the pitfalls, </li></ul> expense & wrong turns<br />
  33. 33. But First…<br />In this video we’ll look at 7 online branding essentials<br />So let’s get straight in…<br />
  34. 34. Domain & Hosting<br /><ul><li>Buy YourName.com
  35. 35. GoDaddy.com
  36. 36. Valuable virtual real estate
  37. 37. Hosting
  38. 38. Bluehost or Hostgator
  39. 39. c-Panel</li></li></ul><li>Wordpress Blog<br /><ul><li> Wordpress.org
  40. 40. Free!
  41. 41. Simple 5-page website
  42. 42. Lots of themes
  43. 43. Lots of plugins
  44. 44. Search engine-friendly
  45. 45. Easy to use</li></li></ul><li>Logo & Look/Feel <br /><ul><li> Keep it simple and consistent
  46. 46. Doesn’t have to be elaborate – can </li></ul> simply be font and colour scheme<br /><ul><li> 99Designs.com
  47. 47. Use for all online marketing and web </li></ul> locations<br />
  48. 48. USP / Perfect Pitch<br /><ul><li> Create SHORT description of your </li></ul> brand and what you do that makes you <br /> STAND OUT in your marketplace<br /><ul><li> What can you say you are you are a </li></ul> genuine leader in? <br /><ul><li> Position yourself as an expert authority</li></li></ul><li>For Example:<br />“iBrand Boost helps businesses & expert individuals dominate Google’s front page & social media with their brand presence - for maximised authority, awareness , loyalty & sales”<br />
  49. 49. 5. Mission Statement<br /><ul><li> What do you want to achieve with </li></ul> your online branding?<br /><ul><li> Who do you expect to be ‘Googling’ you?
  50. 50. What reputation do you want to </li></ul> have?<br />
  51. 51. 5. Mission Statement<br /><ul><li> What do you want to be </li></ul> known about you – don’t leave <br /> it to chance!<br /><ul><li> Who is your target market and </li></ul> how can you best engage with <br /> them?<br />
  52. 52. 6. Content!<br /><ul><li> Choose your keywords and </li></ul> phrases - 3 to start<br /><ul><li> Write blog posts
  53. 53. Record videos
  54. 54. Articles – EzineArticles.com
  55. 55. Send links to your contacts</li></li></ul><li>7. Build a List<br /><ul><li>Encourage people to subscribe to </li></ul> your information and updates<br /><ul><li> Invest in a quality autoresponder</li></ul> service – Profollow.com<br /><ul><li> Put opt-in box on your website
  56. 56. Builds a database of customers </li></ul> and prospects<br />
  57. 57. 7. Build a List<br /><ul><li> Build rapport with people in your database
  58. 58. Send them cool free stuff that they’ll </li></ul> appreciate<br /><ul><li> Serve them - ask them what they want
  59. 59. Market your products and services
  60. 60. Leverage: Automation & joint venturing </li></li></ul><li>Next Videos…<br />7 Big Mistakes That Will Cost You Thousands <br />& <br />7 Big Success Tips for Online Brand Marketing<br />
  61. 61. Next Videos…<br />Video 3: <br />Social Media Success & The iBrand Framework <br />
  62. 62. Next Videos…<br /><ul><li>Enter your name & e-mail in the </li></ul> boxes<br /><ul><li> Comment, feedback & questions on </li></ul> my home page iBrandBoost.com<br /><ul><li> Share this video with your contacts</li></li></ul><li>What Else You’ll Get<br /><ul><li> Free Social Media Marketing white </li></ul> paper report:<br />“39 Reasons Why You Need to Be Online & In Social Media Right Now”<br /><ul><li> Resource Sheet – websites mentioned </li></ul> in this presentation<br /><ul><li>Free Twitter webinar</li></li></ul><li>Next free videos and training, sign up at <br />http://www.iBrandBoost.com<br />