MISSION STATEMENTS 2014’
Top 8 Brand’s
1.APPLE:
 Apple designs Macs, the best personal
computers in the world, along with OS X,
iLife, iWork and professional so...
2.IBM
 I didn’t find a mission statement per se, but this is what drives IBM
world-wide:
Today, shared values are more es...
3.GOOGLE
Google's mission is to organize the world's
information and make it universally
accessible and useful.
4.MCDONALDS:
 McDonald’s brand mission is to be our customers’
favorite place and way to eat. Our worldwide
operations ar...
5.MICROSOFT:
 At Microsoft, our mission and values are to help
people and businesses throughout the world
realize their f...
6. COCA COLA:
 Our Roadmap starts with our mission, which is
enduring. It declares our purpose as a company
and serves as...
7. MARLBORO
 Our Mission is to own and develop financially disciplined businesses that are
leaders in responsibly providi...
8. AT&T
 The Verizon Credo guides us in every
decision and shapes relationships with our
customers, our suppliers and the...
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Top 8 Brand's Mission Statments. 2014 updated.

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Top 8 Brand's Mission Statments. 2014 updated.

  1. 1. MISSION STATEMENTS 2014’ Top 8 Brand’s
  2. 2. 1.APPLE:  Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
  3. 3. 2.IBM  I didn’t find a mission statement per se, but this is what drives IBM world-wide: Today, shared values are more essential than ever before-for enterprises, for individuals and for the globally integrating society of the 21st Century. Dedication to every clients success Innovation that matters – for our company and the world Trust and responsibility in all relationships These are the core values that serve as the foundation of IBM’s culture and brand and the guide for each IBMer’s work, decisions and relationships.
  4. 4. 3.GOOGLE Google's mission is to organize the world's information and make it universally accessible and useful.
  5. 5. 4.MCDONALDS:  McDonald’s brand mission is to be our customers’ favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience.
  6. 6. 5.MICROSOFT:  At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.
  7. 7. 6. COCA COLA:  Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.  To refresh the world…  To inspire moments of optimism and happiness…  To create value and make a difference
  8. 8. 7. MARLBORO  Our Mission is to own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco and wine consumers with superior branded products. In pursuing our Mission, we have established the following goals for Altria Group and its subsidiary companies:  Invest in Leadership  We will invest in excellent people, leading brands and external stakeholders important to our businesses’ success.  Align With Society  We will actively participate in resolving societal concerns that are relevant to our businesses.  Satisfy Adult Consumers  We will convert our deep understanding of adult tobacco and wine consumers into better and more creative products that satisfy their preferences.  Create Substantial Value For Shareholders  We will execute our business plans to create sustainable growth and generate substantial returns for shareholders
  9. 9. 8. AT&T  The Verizon Credo guides us in every decision and shapes relationships with our customers, our suppliers and the communities we serve.

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