Saw 3d Marketing Campaign

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Saw 3d Marketing Campaign

  1. 1. Genre: Horror, Mystery Studio: Twisted Pictures Release Date: October 28, 2010
  2. 2. Flash Page Movie trailer Automatically plays
  3. 3. Homepage Questionnaire News
  4. 4. About
  5. 5. Videos Preview the video Choose from 3 previews
  6. 6. Pictures
  7. 7. Downloads Choose between 4 Wallpapers No animation or flash
  8. 8. Analysis of Website What works What doesn’t works •Easy to navigate. •Great Original artwork. •Live twitter feed on homepage. •Easy to share on Facebook, Twitter, Digg, Delicious. •They only have one game. •The survey in the homepage is boring and doesn’t give users an incentive to keep playing. •A few links are disabled.
  9. 9. By The Numbers Fans: 3,608,643 Start Date: July 20, 2009 Update Frequency:
  10. 10. Update Information
  11. 11. Event Page for Movie Premier Promotion: Fans that attend the premier of SAW will receive limited addition 3D glasses.
  12. 12. Facebook: Custom Tabs Auto play preview Questionnaire: What is You favorite trap? Features: Interviews, Saw Merchandise Downloads Photo Gallery
  13. 13. GAME: Challenge Play to enter giveaway contest Choose 5 friends Movie trivia Right answer saves your friend Wrong answer shows a preview of a victim in the new Saw movie One friend at a time
  14. 14. By The Numbers Followers: 21,780 Following: 12,553 Listed: 119 Update Frequency:
  15. 15. Strategy •Username: @lionsgatehorror •Hashtag: #lifehastaughtme, #myhomelesssignwouldsay, #saw3d, #optimisticmovies, #cantwait #buriedLA Updates: •Informative in regards to the movie. •A lot of links to their website. •Just for fun conversation Starters. •Promotional tweets for soundtrack, contest, and website.
  16. 16. Myspace Twitter updates Recent news RSVP to premier Connect Friends comments Friends
  17. 17. YouTube Channel Twitter updates Recent news RSVP to premier Connect Friends comments Activity Subscribers Channel Comments
  18. 18. Banners Bloodydisgusting.com Myspace.com •Roll over pop up movie preview.
  19. 19. Traps come alive promotion Jigsaw’s trap comes alive in: Chicago, Washington DC, and Los Angeles

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