Genre: Animation, comedy, family
Studio: DreamWorks Animation
Release Date: November 5, 2010
INTRO PAGE
No splash page
Short intro introducing the main characters
Homepage
•The story
•Downloads
•Videos
•Like us
•Comic-Con
•Games
•Sweepstakes
The Story
VIDEOS
DOWNLOADS
WALLPAPER IN 3 DIFFERENT SIZES.
EMAIL SIGNATURE.
EMAIL MUST BE HTML. Ringtones
Sweepstakes (Mega Wheel)
Facebook App
Prizes include:
HP laptop
Customized consoles
Trip to Hollywood for premier
Must unl...
Sweepstakes (Mega Wheel)
Must “LIKE” Page in order to play You can keep trying to win on a
Daily basis
Comic-Con
Pictures and Footage of Comic-Con
Games
Flash required game
Word puzzle
Download Iphone game
P
r
i
n
t
a
Wii, DS, PSP
Games
Analysis of website
What works
• Very simple easy
navigate for childre.
• Fun colorful and bright.
• Facebook “like” butto...
Analysis of website (cont.)
Overall look and feel
• Great website for children.
• Very simple and colorful.
• No sound aff...
Fans: 399,056
Update Frequency:
By The Numbers
Start Date: March 18, 2010
Strategy
Updates.
The status updates are given
through the view of the
character Megamind.
This kind of view draws a
young...
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Megamind Marketing Campaign

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Transcript of "Megamind Marketing Campaign"

  1. 1. Genre: Animation, comedy, family Studio: DreamWorks Animation Release Date: November 5, 2010
  2. 2. INTRO PAGE No splash page Short intro introducing the main characters
  3. 3. Homepage •The story •Downloads •Videos •Like us •Comic-Con •Games •Sweepstakes
  4. 4. The Story
  5. 5. VIDEOS
  6. 6. DOWNLOADS WALLPAPER IN 3 DIFFERENT SIZES. EMAIL SIGNATURE. EMAIL MUST BE HTML. Ringtones
  7. 7. Sweepstakes (Mega Wheel) Facebook App Prizes include: HP laptop Customized consoles Trip to Hollywood for premier Must unlock prizes Gift Bags – 100 fans Customized DS – 2,837 fans HP laptop – 25,000 fans
  8. 8. Sweepstakes (Mega Wheel) Must “LIKE” Page in order to play You can keep trying to win on a Daily basis
  9. 9. Comic-Con Pictures and Footage of Comic-Con
  10. 10. Games Flash required game Word puzzle Download Iphone game P r i n t a Wii, DS, PSP Games
  11. 11. Analysis of website What works • Very simple easy navigate for childre. • Fun colorful and bright. • Facebook “like” button is easily accessible. • Original artwork for website. What doesn’t work • Not much insight on movie. • Facebook app is slow in responding. • Facebook app also appears impossible to win. • Games are not up yet.
  12. 12. Analysis of website (cont.) Overall look and feel • Great website for children. • Very simple and colorful. • No sound affects or music. • Easy to navigate. • Facebook contest doesn’t work.
  13. 13. Fans: 399,056 Update Frequency: By The Numbers Start Date: March 18, 2010
  14. 14. Strategy Updates. The status updates are given through the view of the character Megamind. This kind of view draws a younger crowd that interacts with character. No TWITTER account

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