Empowering SME<br />& Entrepreneurs …<br />Dr Marc Lassus<br />04 42 25 98 48  & 06 16 26 00 04<br />Marc.lassus@nheolis.c...
19/10/2010<br />Marc Lassus' Keynote speech<br />2<br />First recipe …<br /><ul><li>A first recipe for success :
… there is no recipe for success !
Don’t be ashamed to capitalize :
on frustrations,
or even better … on failures !
The “post-it” : success of a … failure !
Versatility : “The ability to lead to victory in changing and adapting its strategy according to the opponent is the hallm...
19/10/2010<br />Marc Lassus' Keynote speech<br />6<br /><ul><li>Finance</li></ul>A few facts : changing times …<br />
19/10/2010<br />Marc Lassus' Keynote speech<br />7<br /><ul><li>Government policies</li></ul>A few facts : changing times ...
19/10/2010<br />Marc Lassus' Keynote speech<br />8<br /><ul><li>Environment</li></ul>A few facts : changing times …<br />
19/10/2010<br />Marc Lassus' Keynote speech<br />9<br /><ul><li>Miniaturization</li></ul>General trends / Technology<br />
19/10/2010<br />Marc Lassus' Keynote speech<br />10<br /><ul><li>Mobility</li></ul>General trends / Technology<br />
19/10/2010<br />Marc Lassus' Keynote speech<br />11<br /><ul><li>Interactivity</li></ul>General trends / Technology<br />
19/10/2010<br />Marc Lassus' Keynote speech<br />12<br /><ul><li>Convergence</li></ul>General trends / Technology<br />
19/10/2010<br />Marc Lassus' Keynote speech<br />13<br /><ul><li>Run or die : many companies/industries have been fossiliz...
19/10/2010<br />Marc Lassus' Keynote speech<br />14<br /><ul><li>World population still growing fast</li></ul>General tren...
19/10/2010<br />Marc Lassus' Keynote speech<br />15<br /><ul><li>Increasing poverty …
Even in developed countries …</li></ul>General trends / People<br />
19/10/2010<br />Marc Lassus' Keynote speech<br />16<br /><ul><li>Population getting older in western countries
more computer “litterates”</li></ul>General trends / People<br />
19/10/2010<br />Marc Lassus' Keynote speech<br />17<br /><ul><li>Emerging countries : BRIC
Brasil, Russia, India, China …</li></ul>General trends / new emergences<br />
19/10/2010<br />Marc Lassus' Keynote speech<br />18<br /><ul><li>Emergence of a collective/citizen consciousness regarding...
 pushing governments</li></ul>General trends / new emergences<br />
19/10/2010<br />Marc Lassus' Keynote speech<br />19<br />General trends<br /><ul><li>Times they are changing … at a greate...
Brownian motion & Chaos are part of SME’s everyday life.
State of disorder leads to unpredictable systems …
“The best way to predict the future is …
… to create it !” – Alan Kay</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />20<br /><ul><li>Remember B...
… SME’s oxygen …
Today, what SME lack the most is CASH !</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />21<br />No reci...
Good market  good products …
2) make simple and ergonomic
“Making things simple is probably the most sophisticated challenge” - Steve JOB
3) Focus on innovation and protect it. IP is paramount.
IP creates value
IP builds barriers to entry
Beware : IP granted is just the beginning …</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />22<br />No ...
As well as quality …
5) Bet on convergence
Always anticipate …
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Marc lassus keynote speech

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Marc Lassus is a well know business entrepreneur who has founded several very successful companies, among them Gemplus which he grew to become a $1.5B company in less than 10 years. Mr. Lassus is currently an independent consultant who is involved in several high tech companies targeting biomedical, health care, mobility and telecommunications as well as future smart cards. He is a shareholder and board member of several very young companies including Vision SA, Medclan, Cyrama and Intelligent Vibrations among others. He is also the founder and board Member of Cassis International, a leading solution and service provider of smart cards innovation, technology and services. Mr. Lassus is also the chairman of the board for Mobiz Technologies, and Last but not least Co Founder and shareholder of NHEOLIS Wind Turbines.
From 1990 to 2001, Mr. Lassus was CEO of Gemplus, a world wide leader in smart cards. Before Gemplus, he was CEO of SGS-Thomson Microelectronics a leading provider of silicon devices. Mr. Lassus has also worked in various capacities at Matra-Harris and Motorola..
Mr. Lassus is a graduate of the National Institute of Applied Sciences (INSA) in Lyon (France) where he earned a PhD in Solid State Physics.

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Marc lassus keynote speech

  1. 1. Empowering SME<br />& Entrepreneurs …<br />Dr Marc Lassus<br />04 42 25 98 48 & 06 16 26 00 04<br />Marc.lassus@nheolis.com<br />
  2. 2. 19/10/2010<br />Marc Lassus' Keynote speech<br />2<br />First recipe …<br /><ul><li>A first recipe for success :
  3. 3. … there is no recipe for success !
  4. 4. Don’t be ashamed to capitalize :
  5. 5. on frustrations,
  6. 6. or even better … on failures !
  7. 7. The “post-it” : success of a … failure !
  8. 8. Versatility : “The ability to lead to victory in changing and adapting its strategy according to the opponent is the hallmark of genius…” - General Sun Tzu</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />3<br />A few facts : changing times …<br /><ul><li>Remember Bob Dylan singing : “Times are changing …” (1964) </li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />4<br />A few facts : changing times …<br /><ul><li>It’s even more true today … at a never-ending increasing pace …</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />5<br /><ul><li>Technology</li></ul>A few facts : changing times …<br />
  9. 9. 19/10/2010<br />Marc Lassus' Keynote speech<br />6<br /><ul><li>Finance</li></ul>A few facts : changing times …<br />
  10. 10. 19/10/2010<br />Marc Lassus' Keynote speech<br />7<br /><ul><li>Government policies</li></ul>A few facts : changing times …<br />
  11. 11. 19/10/2010<br />Marc Lassus' Keynote speech<br />8<br /><ul><li>Environment</li></ul>A few facts : changing times …<br />
  12. 12. 19/10/2010<br />Marc Lassus' Keynote speech<br />9<br /><ul><li>Miniaturization</li></ul>General trends / Technology<br />
  13. 13. 19/10/2010<br />Marc Lassus' Keynote speech<br />10<br /><ul><li>Mobility</li></ul>General trends / Technology<br />
  14. 14. 19/10/2010<br />Marc Lassus' Keynote speech<br />11<br /><ul><li>Interactivity</li></ul>General trends / Technology<br />
  15. 15. 19/10/2010<br />Marc Lassus' Keynote speech<br />12<br /><ul><li>Convergence</li></ul>General trends / Technology<br />
  16. 16. 19/10/2010<br />Marc Lassus' Keynote speech<br />13<br /><ul><li>Run or die : many companies/industries have been fossilized …</li></ul>General trends / Technology<br />
  17. 17. 19/10/2010<br />Marc Lassus' Keynote speech<br />14<br /><ul><li>World population still growing fast</li></ul>General trends / People<br />
  18. 18. 19/10/2010<br />Marc Lassus' Keynote speech<br />15<br /><ul><li>Increasing poverty …
  19. 19. Even in developed countries …</li></ul>General trends / People<br />
  20. 20. 19/10/2010<br />Marc Lassus' Keynote speech<br />16<br /><ul><li>Population getting older in western countries
  21. 21. more computer “litterates”</li></ul>General trends / People<br />
  22. 22. 19/10/2010<br />Marc Lassus' Keynote speech<br />17<br /><ul><li>Emerging countries : BRIC
  23. 23. Brasil, Russia, India, China …</li></ul>General trends / new emergences<br />
  24. 24. 19/10/2010<br />Marc Lassus' Keynote speech<br />18<br /><ul><li>Emergence of a collective/citizen consciousness regarding environment
  25. 25.  pushing governments</li></ul>General trends / new emergences<br />
  26. 26. 19/10/2010<br />Marc Lassus' Keynote speech<br />19<br />General trends<br /><ul><li>Times they are changing … at a greater pace !
  27. 27. Brownian motion & Chaos are part of SME’s everyday life.
  28. 28. State of disorder leads to unpredictable systems …
  29. 29. “The best way to predict the future is …
  30. 30. … to create it !” – Alan Kay</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />20<br /><ul><li>Remember Bob Dylan : “Then you better start swimming or you’ll sink like a stone …”</li></ul>Times they are changing …<br /><ul><li>To move and breathe, you’ll need …
  31. 31. … SME’s oxygen …
  32. 32. Today, what SME lack the most is CASH !</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />21<br />No recipe … but a few key ingredients …<br /><ul><li>1) Prove your target market
  33. 33. Good market  good products …
  34. 34. 2) make simple and ergonomic
  35. 35. “Making things simple is probably the most sophisticated challenge” - Steve JOB
  36. 36. 3) Focus on innovation and protect it. IP is paramount.
  37. 37. IP creates value
  38. 38. IP builds barriers to entry
  39. 39. Beware : IP granted is just the beginning …</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />22<br />No recipe … but a few key ingredients …<br /><ul><li>Cost must be an obsession
  40. 40. As well as quality …
  41. 41. 5) Bet on convergence
  42. 42. Always anticipate …
  43. 43. 6) Religion must be : SELL /$/ SELL /$/ SELL
  44. 44. “Selling or dying” – David Ogilvie
  45. 45. Focus on sales functions
  46. 46. Don’t wait until your product is 100% ready …
  47. 47. … it will never happen !
  48. 48. Learn from the field ASAP …</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />23<br />No recipe, but a few key ingredients …<br /><ul><li>Develop/adopt financial partners
  49. 49. Bring confidence to your business supporters / shareholders …</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />24<br />No recipe, but a few key ingredients …<br /><ul><li>… but don’t loose your time if you don’t feel them enthusiastic …
  50. 50. Not to forget Business Angels …</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />25<br />No recipe, but a few key ingredients …<br /><ul><li>Develop your team and your partnerships :
  51. 51. “ If you are looking for results next year, grow seeds. If you are looking for fruits within 10 years, grow trees. If you are looking for results for life … grow people.” - Chinese proverb.
  52. 52. Do not ignore China :
  53. 53. Can be wonderful partners …
  54. 54. … As well as formidable competitors …
  55. 55. More than cost reduction, Chinese firms bring …</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />26<br />SME gazelles<br /><ul><li>“Every day, in Africa, a gazelle wakes up and knows that it must outrun the fastest lion to live. </li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />27<br />SME gazelles<br /><ul><li>Every day in Africa, a lion wakes up and knows that it must outrun the slowest gazelle to live.</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />28<br />SME gazelles<br /><ul><li>It really doesn’t matter whether you are lion or a gazelle, either way, you’d better run !” – African proverb</li></li></ul><li>19/10/2010<br />Marc Lassus' Keynote speech<br />29<br />May the SME gazelle become a lion !<br /><ul><li>Be ambitious :</li>

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