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Mandala games' pitch

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  • 1. People spent $1.6 billion on virtual goods in 2009 Why?
  • 2. Social games generate… social emotions!
  • 3. Friends are now accessible through the game
  • 4. Mandala is a social games publisher
  • 5. 1. New type of social games 2. International ambition with multilingual games 3. R&D program to increase paying users conversion rate 4. Personal strong expertise on viral marketing strategy for video games Why are we so special?
  • 6. Did you know? 20% have paid cash for in-game benefits 50% of Facebook log-ins are specifically to play games
  • 7. Average social gamer: a 43 years old woman 69% women playing social games 31% men
  • 8. Business model: in-game transactions
  • 9. The most expanding market in the video game industry $1,380,000,000 Invested into 87 specialized companies in 2009! Nov 09: Playfish acquired by EA for $400M! June 10: Zynga raised $147M! July 10: Playdom acquired by Disney for $763M!
  • 10. Nadya JAHAN - CEO! 32 years old Digital native & video games addict Social networks pioneer Former business developer in the video game industry Early entrepreneur at 18 Technical background
  • 11. The team: video games experts Vaghé Marketing manager Guillaume Graphic Designer Axel Graphic Designer Florent Game designer Renaud AS3 Developer Davy Community manager Nadya CEO & Business dev.
  • 12. Thanks! @nadyajahan nadya@mandalagames.com Nadya JAHAN Founder & CEO

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