Social Media
               A Fad or the Greatest
                Innovation “Tool”?


i-7 Summit Series

Chantilly – Fran...
2   ® 2010 e-storm international
                                   Credit: Timetogetsocial YouTube
3   ® 2010 e-storm international
                                   Credit: Espresso – Marta Kagan - @mzkagan
4   ® 2010 e-storm international
                                   Credit: Espresso – Marta Kagan - @mzkagan
5   ® 2010 e-storm international
                                   Credit: Espresso – Marta Kagan - @mzkagan
6   ® 2010 e-storm international
7   ® 2010 e-storm international
8   ® 2010 e-storm international
Social media is now the number 1 online activity beating
      Porn & personal email




9
       Number One Activity Onli...
IS SOCIAL MEDIA -
                                        THE MOST
                                       INNOVATIVE

    ...
11   ® 2010 e-storm international
12   ® 2010 e-storm international
                                    Credit: Espresso – Marta Kagan - @mzkagan
5,000 questions
          in 2.42mins!!!


          Microsoft Xbox

          Most
          Responsive
          Brand o...
IS SOCIAL MEDIA -
                                        THE MOST
                                       INNOVATIVE
     ...
15   ® 2010 e-storm international
16   ® 2010 e-storm international
IS SOCIAL MEDIA -
                                        THE MOST
                                       INNOVATIVE
     ...
18   ® 2010 e-storm international
“We saved $250,000 for one launch
                         using social media.”

                         -- Jeanette Gibs...
20   ® 2010 e-storm international
21   ® 2010 e-storm international
COME MEET THE EXPERTS




22   ® 2010 e-storm international
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E-storm's pitch

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E-storm's pitch

  1. 1. Social Media A Fad or the Greatest Innovation “Tool”? i-7 Summit Series Chantilly – France October 14-15, 2010
  2. 2. 2 ® 2010 e-storm international Credit: Timetogetsocial YouTube
  3. 3. 3 ® 2010 e-storm international Credit: Espresso – Marta Kagan - @mzkagan
  4. 4. 4 ® 2010 e-storm international Credit: Espresso – Marta Kagan - @mzkagan
  5. 5. 5 ® 2010 e-storm international Credit: Espresso – Marta Kagan - @mzkagan
  6. 6. 6 ® 2010 e-storm international
  7. 7. 7 ® 2010 e-storm international
  8. 8. 8 ® 2010 e-storm international
  9. 9. Social media is now the number 1 online activity beating Porn & personal email 9 Number One Activity Online ® 2010 e-storm international
  10. 10. IS SOCIAL MEDIA - THE MOST INNOVATIVE SERVICE CHANNEL….. 10 ® 2010 e-storm international
  11. 11. 11 ® 2010 e-storm international
  12. 12. 12 ® 2010 e-storm international Credit: Espresso – Marta Kagan - @mzkagan
  13. 13. 5,000 questions in 2.42mins!!! Microsoft Xbox Most Responsive Brand on Twitter 13 ® 2010 e-storm international
  14. 14. IS SOCIAL MEDIA - THE MOST INNOVATIVE PRODUCT DEVELOPMENT /MANAGEMENT CHANNEL? 14 ® 2010 e-storm international
  15. 15. 15 ® 2010 e-storm international
  16. 16. 16 ® 2010 e-storm international
  17. 17. IS SOCIAL MEDIA - THE MOST INNOVATIVE MARKETING CHANNEL? 17 ® 2010 e-storm international
  18. 18. 18 ® 2010 e-storm international
  19. 19. “We saved $250,000 for one launch using social media.” -- Jeanette Gibson – Head of Social Media 19 ® 2010 e-storm international
  20. 20. 20 ® 2010 e-storm international
  21. 21. 21 ® 2010 e-storm international
  22. 22. COME MEET THE EXPERTS 22 ® 2010 e-storm international

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