Entjoy Mediabong's pitch

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  • Tell you a simple story environment
  • On internet, the first activity is video watching
  •   BRANDS NEED GOOD CONTENT+ GOOD DISTRIBUTION Premium brands are cautious of committing to networks without content quality reassurances. It can’t be a blind buy 
  • Advertising division

Transcript

  • 1. Laurent BURY +33 6 03 34 45 17 [email_address] One content store, many opportunities
  • 2. SOME YEARS AGO M
  • 3. SOME YEARS AGO Few media partners Few and well known programs suppliers A WELL TRODDEN PATH… Few suppliers – Quality guaranteed Audience crossroads M TV Spots Brought to you by BRANDS
  • 4. AND NOW? M
  • 5. EVERYONE’S A PRODUCER Billions of content 24 hours of video uploaded every minute on Youtube … 100 years of video ! However, except in rare cases, most of them are uninteresting and can’t monetize M
  • 6. THOUSANDS OF BROADCASTERS M which need content to feed their increasing audience However, some have money, some don’t!
  • 7. AND BRANDS….. M ADVERTISING Need to reach people where they are (web/mobile) Need help to select the right content to optimize their ROI (From ROI to ROA) Multiple selected and affordable tailored content for promotion/communication prez Multi broadcasted on yahoo, dailymotion, MSN, facebook, NRJ12
  • 8. M If there’s a need in Video content inventory (media partners) New sources of revenues (content owners & media partners) Digital advertising optimization (brands/agencies) Digital video content easy access for com (brands/agencies) Then what’s the offer ?
  • 9. M One content store, many opportunities MEDIABONG is a marketplace gathering a network of producers providing content to publishers and brands. MEDIABONG’S core business is the selection, sales and syndication of original content. MEDIABONG provides each stakeholder with the solutions they are looking for: Revenues for Producers & Content Owners. Content & Monetization for Media partners. Assurance & Visibility on pre selected content for Brands
  • 10. CONTENT M
    • Selection of existing content
    • Addition of “marketing/com” values
    • Exclusive web distribution deal
    • All formats, all genres
      • News, fiction, doc, anim, videoclip, sport, how to etc
    M PRODUCERS
    • BREAK AND ADDED VALUE :
    • One stop shopping for new revenues streams
    • Direct connection with the customers (brands & publishers)
    • Broadcasters network enabling audience creation
    • Payment on performance
  • 11. MEDIA PARTNERS M
    • Access to content for free
        • Promotion & visibility for the sponsored content
    • Access to content for purchase
        • News, drama, sports, documentaries, how to, etc
    M MEDIA PARTNERS
    • BREAK AND ADDED VALUE
    • Increase of the video inventory
    • Professional free content for the audience+ revenues based on performance
  • 12. BRANDS/AGENCIES M
    • Access to selected content for sponsoring
        • Visibility & fame
    • Access to content for communication use
        • Practical & fast
    M AGENCIES/COMPANIES
    • BREAK AND ADDED VALUE
    • Strictly selected content
    • A one stop shopping for all kind of content association or purchase
    • Sponsoring: advertising
          • Communication: promotional materials
    • A one stop shopping enabling the dialogue between brands DNA/objectives & producers
    • Time economy
  • 13. PROCESS M
    • CONTENT SUBMISSION
    • Who?
    • Professionals
    • Production companies, content owners, publishers
    • Semi professionals
    • What?
    • Only existing content
    • (pilote or produced)
    • Any formats
    • (News, fiction, how to, documentaries, anim, etc)
    CONTENT INDEXING Selection Marketing and DNA values Semantic indexing
    • CONTENT PROPOSAL ON MARKETPLACE
    • FOR SALE
    • Open to any buyers (media partners, publishers, brands)
    • FOR SPONSOR
    • Open to brands/agencies which can choose to publish on:
    • Media partners pre identified on the marketplace (direct publishing through API)
    • - Any other media partners of their choice (direct download)
    CONTENT PROPOSAL “ON PUSH” FOR SALE & FOR SPONSOR Automatic push of content according to publishers textual entries 1 2 3
  • 14. TECHNOLOGY M SMART VALUE Web semantic Engine : find potential content based on “marketing value” search
    • SMART PUBLISH
    • Automatic billboards creation
    • Automatic content pubishing on partners sites (API connected)
    • Automatic push on partners sites according” text published” tracking tool
  • 15. MARKETPLACE M
  • 16. SUMMARY M
    • Decades of cumulative experience in programming, production, sales, marketing and electronic marketplace.
    • One stop shopping for all media content needs
    • Easy interface, automatic management and technical patents
    • FINANCIAL: Solutions for all budgets & customers
    • TERRITORIAL: Universal platform, rights & interface
    • MARKET SEGMENT: Same system and model for casual games & music content
    TEAM EXPERTISE ACCESSIBLE SCALABILITY
  • 17. NEXT M
        • Let’s meet to:
        • Have a demo
        • Find who’s behind Mediabong
        • Detail the business Model