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Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
Introducing inm 2011 pdfhandout
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Introducing inm 2011 pdfhandout

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  • 1. Welcome to Internet Marketing Richard SteinbuchInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 2. Yesterday > Managing director iBazar/eBay.nl > Management-trainer Gazing Performance > Strategy director Sixtyseven Digital Agency > Managing partner MarketingMonday Today & tomorrow > Lecturer and program developer at SRMRichard Steinbuch believe | inspire | challenge > Lecturer Internet Marketing at IBMS > Associate Member and trainer at CIM UK > Founder, consultant, trainer & coach at i-knowhow r.r.steinbuch@hva.nl @rsteinbuch Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 3. My Brand IDInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 4. My Brand ID onlineInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 5. Internet Marketing e-Marketing Digital Marketing E-Commerce E-BusinessInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 6. Internet Marketing Achieving marketing objectives through applying digital technologies.Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 7. coursetracker • Internet Marketing = 5 ECTS • Written exam Lecture week 8, November 2 • 120 minutes / 50% weight • Part 2: Group assignment ‘Real Life Case’ • Presentations December 14 & 21Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 8. coursetracker get this b liged to COURSE BOOK INFORMATION You’re o book , asap! Subject: Required Materials for Internet Marketing To: My Students From: Mr. Richard Steinbuch Richard Email: richardsteinbuch@gmail.com Web: www.i-knowhow.com The required textbook for this course is Internet Marketing: Strategy, Implementation and Practice, 4/E, by Chaffey / Ellis-Chadwick / Johnston / Mayer. Its important you buy this book because: * There will be required reading from the book * Homework assignments will come from the book * I will test on material from the book * It will help you get a better grade in my course Additional resources available to help you get the most from your course: * Companion Website - This website provides practice tests and other online resources. Visit http://wps.pearsoned.co.uk/ema_uk_he_chaffey_intmark_4 . http://www.bol.com/nl/p/engelse-boeken/internet-marketing/ 1001004006241037/index.htmlInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 9. http://wps.pearsoned.co.uk/ema_uk_he_chaffey_intmark_4/106/27354/7002792.cw/index.htmlInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 10. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 11. THE WORLD IS CHANGINGInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 12. 24/7 CONNECTEDInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 13. TOO MANY CHOICESInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 14. VIRTUAL BECOMES REALITYInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 15. VIRTUAL BECOMES REALITY http://secondlife.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 16. ME-CONOMY: CO-CREATE & CONTROLInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 17. OUTDOOR INTERACTIVITYInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 18. Do you follow this?Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 19. POWER TO THE PEOPLE!Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 20. Do something that matters! Godin’s Check out Seth serious blog for some inspi ration! Richard http://www.sethgodin.com/sg/default.aspInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 21. 6.8 billion # people in the world todayInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 22. 1.8 billion # internet connectionsInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 23. 3.4 billion # people with mobile phonesInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 24. I need my phone! ddicted? A lready a ve your T ry to lea a whole phon e off for and wr ite down day ce at the n you r experie end of t he day.Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 25. WWWInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 26. world wide webInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 27. Tim Berners-LeeInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 28. The World Wide Web, abbreviated as WWW and commonly known as the Web, is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia and navigate between them by using hyperlinks. Using concepts from earlier hypertext systems, British engineer and computer scientist Sir Tim Berners-Lee, now the Director of the World Wide Web Consortium, wrote a proposal in March 1989 for what would eventually become the World Wide Web.Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 29. “Vague but exciting...”Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 30. The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast array of information resources and services, most notably the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail.Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 31. Where is everyone? Gaming http://www.baekdal.com/media/market-of-informationInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 32. Web 1.0 was about showingInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 33. Today the web is about engagingInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 34. Research shows that 86% of consumers no longer believe what brands say about themselves. Whereas 78% of consumers believe what other consumers say about brands.Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 35. Power to the consumer!Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 36. THE WORLD WIDE WEB IS CHANGING YOUInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 37. THE WORLD WIDE WEB IS CHANGING MEInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 38. THE WORLD WIDE WEB IS CHANGING THEMInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 39. THE WORLD WIDE WEB IS CHANGING BUSINESSInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 40. NEW BUSINESSInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 41. world wide confusionInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 42. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 43. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 44. eresting Very int t hic abou i nfograp f social the impact o s busines m edia on Richardhttp://blog.socialcast.com/e2sday-social-media-and-your-business- communication-strategy/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 45. world wide opportunitiesInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 46. http://www.powerhomebiz.com/vol5/10ways.htmInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 47. world wide servicesInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 48. http://37signals.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 49. http://www.wix.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 50. world wide communityInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 51. SOCIAL NETWORKS ARE BOOMINGInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 52. http://www.youtube.com/watch?v=3SuNx0UrnEo&list=FLhIa- sKJTIkxq5NjieXyKiQ&index=1&feature=plppInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 53. WHY?Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 54. SOCIAL BUILDING BLOCKS Presence Sharing Reputation Identity Conversations Groups RelationsInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 55. world wide wisdomInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 56. INFORMATION SOCIETYInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 57. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 58. world wide partnershipsInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 59. http://logotournament.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 60. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 61. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 62. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 63. NEW COMMUNICATIONSInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 64. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 65. If people buy stuff, they don’t buy stuff, they buy stories Seth GodinInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 66. world wide inspirationInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  • 67. http://www.youtube.com/watch?v=dRDhx8Lo37EInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011

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