How to Effectively Rock Social Media

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Are You Socially Acceptable is a Phoenix based group of really smart chicks who teach companies who to get the message across. We're not just public relations, marketing, event management, technology... we're what happens when you put it all together.

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How to Effectively Rock Social Media

  1. 1. Let the World Know The Top 10 Tips for Non Profit Social Marketing Noobs Amanda Blum Howling Zoe Productions Twitter:howlingzoe Linkedin/in/amandablum Delicious/areyousociallyacceptable
  2. 2. Social Media is a Tool. <ul><li>(but you don't have to be) </li></ul>
  3. 3. Develop a social media policy. <ul><li>who </li></ul><ul><li>what </li></ul><ul><li>when </li></ul><ul><li>why </li></ul><ul><li>how </li></ul>
  4. 4. <ul><li>Confidentiality of information </li></ul><ul><li>Appropriate Behavior - Interpersonal Conflict, Harassment </li></ul><ul><li>Who acts as a spokesperson on behalf of the organization </li></ul><ul><li>Protection of personal information </li></ul><ul><li>Internet Use Policy </li></ul><ul><li>Approvals on Web communications </li></ul><ul><li>Use of logo or representation of brand by outside stakeholders </li></ul><ul><li>Intellectual property rights and other legal issues </li></ul>
  5. 5. Then, Let Go. <ul><li>You can’t control the situation. </li></ul>
  6. 6. <ul><li>Chris Bailey : The reality is that no organization — either for-profit or non-profit — has control over its image any longer. Any membership association or fundraising nonprofit that thinks otherwise will find out painfully that irrelevance is perhaps the greatest cost of all. </li></ul><ul><li>Don Peterson: If an org is so worried about liabilities and controversy that they hesitate to join the parade of other orgs that ‘see the light’ regarding Social Media they will simply have to wait and watch until their confidence level arises to the extent that they can take the risk. </li></ul>
  7. 7. <ul><li>Beth Dunn : It seems like executives (and nonprofit boards) are primarily concerned about three things: </li></ul><ul><li>Employees will say bad things about the organization (sponsors, vendors, customers, etc.); </li></ul><ul><li>Customers/constituents will say bad things about the organization (sponsors, staff, vendors, etc.); </li></ul><ul><li>Employees will tell secrets. </li></ul>
  8. 8. Have a Plan. <ul><li>“ Do ya have a goal?“ </li></ul><ul><li>-Pretty Woman, 1990 </li></ul>
  9. 9. <ul><li>Where are your clients/donors/volunteers? </li></ul><ul><li>What are they doing? </li></ul><ul><li>Post teaser links, articles, videos to drive traffic to site </li></ul><ul><li>Develop meaningful connections ->path to evangelism </li></ul>
  10. 10. <ul><li>Pick the right networks </li></ul><ul><li>Find help </li></ul><ul><li>Research </li></ul><ul><li>Pick the right content </li></ul><ul><li>Activate your base </li></ul>
  11. 11. Social Media is not an island <ul><li>I know because this glass doesn’t have rum and pineapple in it, Josh Holloway is nowhere to be seen, and you people definitely wouldn’t be here. But, back to what I was saying. </li></ul>
  12. 12. <ul><li>Companies should use social networks to solve my problems (43%) </li></ul><ul><li>Companies should solicit feedback on products and services (41%) </li></ul><ul><li>Companies should develop new ways for consumers to interact w brand online (37%) </li></ul><ul><li>Companies should market specifically online (25%) </li></ul>
  13. 13. Who’s Your Team? <ul><li>Public Relations </li></ul><ul><li>Marketing </li></ul><ul><li>Social Media </li></ul><ul><li>Design </li></ul><ul><li>Event Coordinator </li></ul>(And none of them are your IT guy…)
  14. 14. Social Media is a Conversation <ul><li>(or, you know….. Social.) </li></ul>
  15. 15. The Party Never Stops <ul><li>You check your phone, your email, your voicemail and your mailbox. So check your networks, too. </li></ul>
  16. 16. Even the tools have tools <ul><li>Twitter: tweetie, tweetdeck, twhirl, seesmic desktop, tweetlater, summize, just tweet it, twellow, twitters DM tool. </li></ul><ul><li>Facebook: facebook mobile, email, chat </li></ul><ul><li>Linkedin: status update, rss feeds, email </li></ul>
  17. 17. Don’t Stop Believing <ul><li>Integrate, Incentify, Ingratiate </li></ul>
  18. 18. Be Human <ul><li>Don’t be “That Guy”. Be transparent, be honest, be YOU. </li></ul><ul><li>PS.-unless you really are “that guy”. Then I can’t help you. </li></ul><ul><li>P.P.S.-& neither can Social Media. </li></ul>
  19. 19. The Social Media Bridge <ul><li>The Conversation is already happening. Lead it, follow it or get out of the way it will be a huge freaking Mack truck that steamroll over you at 100mph leaving you a flattened cartoonlike facsimile of your former self. (but no pressure) </li></ul>
  20. 20. <ul><li>Be clear about WHO is tweeting/facebooking </li></ul><ul><li>LISTEN UP! Answer questions publicly, and comment on anything related to the company. </li></ul><ul><li>Give followers value. Share knowledge, both from YOUR org and others. </li></ul><ul><li>Retweet others. Give cred. </li></ul><ul><li>Use Common sense. This stuff is public. </li></ul><ul><li>Respect Privacy. </li></ul><ul><li>Don’t be afraid of some rich media. </li></ul><ul><li>Don’t follow EVERYONE. </li></ul><ul><li>Don’t just hire someone to twitter for you. </li></ul>

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