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How to create content for WordPress, from WordCamp New Zealand 2012

How to create content for WordPress, from WordCamp New Zealand 2012

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  • 1. amanda blum @amandablum Preso F.A.Q. amanda@howlingzoe.com •Yes. Slides *will* be available on online. In 10 minutes. I promise. Really. No, I’m not lying. Yes, I’m serious. And honest. So please put down the pen and pad and just enjoy. Slideshare.net/hzp •I really do try not to curse. •No, I haven’t a clue why camps continue to allow me to speak. •Of course its mine. WHY would anyone do this to their hair on purpose?#omfgihatepowerpoint Amanda Blum @amandablum
  • 2. Sitemap to Success A lame ass title, but we’re on our way to awesome.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 3. How websites are born… functionality Bad ass (or just bad) design#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 4. Developers think like this:#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 5. Designers think like this:#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 6. Everyone is selling something#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 7. step 1: What do you do#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 8. I’msupermanIt’s allabout thecodpieceI’m the dude that’sgonna save your ass
  • 9. I’m a commoncitizen whohelpsmaintainpeace & orderin Gothamthrough featsofsuperhumanstrength.
  • 10. What do you do?: To (target market), (name of org) provides (services) by (unique methods) for (results).#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 11. step 2: Define your visitors#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 12. step 2: Define your visitors Potential customers/clients return customers Suppliers potential suppliers Press Wholesalers Staff potential staff#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 13. step 2: Define your visitors Potential customers/clients return customers Suppliers potential suppliers Press Wholesalers Staff potential staff IE6 Users#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 14. step 2: Superman Potential clients return clients Gov’t agencies press Concerned citizens Rival superheros Career day organizers Friends & family Competitors (villians)#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 15. step 3: Define “success points” On your site#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 16. step 3: Superman Request help Potential clients Corporate account return clients Contact form Gov’t agencies Press ready photos/bio press Donate button Concerned citizens Union information Fellow superheros Sched. appt Career day organizers Blog Friends & family big screw you sign competition (villians)#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 17. step 4: Create a path to buy#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 18. The Four Questions: 1. Why do I want crap? 2. Why do I want *your* crap? 3. What’s your process to give me crap? 4. Give me crap.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 19. step 4: Superman Why do I How does Request help need Why do I want Your help Work ? Potential help? YOUR help? clients Corporate account signup Features/benefits Cost/FAQ Of corp acct return clients Contact form Why you Service Why you should costs Gov’t agencies Subcontract should work w Superman Press ready photos/ help bio/press contact press How How Why citizens need Superman helps Superman Donate button Foundation superheroes Gotham Concerned citizens Uses funds Why you want Dues/benefits/ Union information Why you need To join the annualretreat Fellow superheros unions Superheroes Union Sched. appt Superheroes Speaking Career day organizers inspire kids & Superman is topics a great scare them speaker Blog straight Friends & family big screw you sign competition (villians) Activate spam bomb, Autosend email to local IE6 users hooker service to seduce#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com villian’s girlfriend
  • 20. step 5: Revel in sitemap. Go eat ice cream.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 21. Actual step 5: Find the overlaps#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 22. step 4: Superman Why do I How does Request help need Why do I want Your help Work ? Potential help? YOUR help? clients Corporate account signup Features/benefits Cost/FAQ Of corp acct return clients Contact form Why you Service Why you should costs Gov’t agencies Subcontract should work w Superman Press ready photos/ help bio/press contact press How How Why citizens need Superman helps Superman Donate button Foundation superheroes Gotham Concerned citizens Uses funds Why you want Dues/benefits/ Union information Why you need To join the annualretreat Fellow superheros unions Superheroes Union Sched. appt Superheroes Speaking Career day organizers inspire kids & Superman is topics awesome scare them Blog straight Friends & family big screw you sign, competition (villians) Activate spam bomb, Autosend email to local IE6 users hooker service to seduce#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com villians girlfriend
  • 23. step 5: Superman Homepage Marketing message, callouts return clients, Gov’t agencies, Fellow superheroes,, Career day organizers, Friends & family, competitors Superheroes r awesome Superman rocks Services Contact For citizens Help Services Contact Form For gov’t agencies Corp Accounts Appt. Sched. For schools Superman Foundation Press Blog Union Screw You Page#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 24. step 6: Determine what’s copy what’s graphic what’s plugin what’s sidebar#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 25. What’s missing 1. About me page 2. Testimonials 3. Cute puppies 4. Vague, unhelpful titles 5. Picture/video pages 6. Advertising 7.Roadblocks#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 26. What’s actually there 1. Fewer pages 2. Less copy 3. Icons, graphics, visualizations 4. Clear branding 5. Calls to action#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 27. Yeah, yeah. I was getting to it. 1. Sidebars 2. Footers 3. Title/Description 4. Author display 5. Dynamic Content Gallery 6. Gravity Forms 7. Quotations Plugin#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 28. step 7: Measure it. Test it.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 29. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 30. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 31. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 32. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 33. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 34. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 35. step 8: Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 36. Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 37. step 8: Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 38. step 8: Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 39. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 40. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 41. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  • 42. And now, irrelevant pictures of cute puppies.#omfgihatepowerpoint Amanda Blum @amandablum
  • 43. I really dislike powerpoint. Joomla?!?! WTF? Please enjoy these images of puppies while I speak.#omfgihatepowerpoint Amanda Blum @amandablum