Introduction to Web Business Age

Overview of webbusinessage.com
www.webbusinessage.com

Internet in 2009: Driven by an active and vibrant Web 2.0

1.5 billion people online
4 billion search engine queries per day
300 million active Facebook users
100 friends of an average Facebook user
50 million Linkedin professional / business users
60 million Twitter users

Web business has now become mainstream

Search engine advertising represents the new paradigm of pull advertising
Reach targeted audiences via search, affiliate, behaviouralads and micro-sites
Engagement with best practice driven e-mail and social media
Get insights like never before with Web analytics
Integration is the key to success

What are the decision makers thinking about?
Defeat hype: Place Web business models, marketing and promotion in the context of business strategy
Cut through the clutter: Relate online media, tools and tactics to business- focused objectives, processes and measures
Get to the people, places and opportunities: Find players, best practices and ideas for innovation

Strategies
Assets / capabilities
Investments
Innovation
Talent

Gateway to Web business products, providers and resources
Practical strategies
Achieve integration with your business strategy

To help you
Your Web business

Reading and learning resources, media, product vendors, platforms, tools, service providers, consultants
Neatly categorised in several well-thought out practice areas
Continuously updated to keep up with the fast changing online marketplace

Online magazine with useful tips, practical ideas, guides, news and analysis
Expert staff and contributors.
Geared to help you succeed in Web business

My Web Business

Get personalised content and services
Aid to remember and store content

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Newsletter containing valuable content on useful and practical strategies for Web business and online marketing.
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Highly targeted value advertising options..