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"Not all fast foods are created equal"                        Class: Social Media                        Marketing        ...
• Preparing(Introduction)• Grilling(Body)• Eat(Conclusion)
1. PreparingWhy do they need Social Media?•Social Media is all about enabling Conversation•We Can Influence World•Facebook...
1. PreparingWhy do we need Social Media?•Especially, local restaurant like Flame broiler,should use Social Media and stimu...
1. PreparingThe flame broiler was patented in the 1950s by Frank & Don Thomasof Indianapolis, In. It is in use by the Burg...
1. Preparing               When you broil food, you cook it with dire               ct, intense heat. You can broil food u...
1. Preparing
1. PreparingVision statementMission statement
1. Preparing
1. PreparingFlame Broiler’s Current Social Media
1. PreparingFlame Broiler’s Current Social Media
1. PreparingFlame Broiler’s Current Social Media
1. PreparingFlame Broiler’s Current Social Media
1. Preparing     Flame Broiler’s Current Social Mediahttp://www.youtube.com/watch?v=eZMcDJ   https://ko.foursquare.com/sea...
1. PreparingFlame Broiler’s Current Social Media
2. GrillingBench MarkingCoca-Cola
2. GrillingBench MarkingCoca-Cola•Approximately 42 million people likeCoca-Cola Page.•This page did not made by thecompany...
2. GrillingBench MarkingBurgerking
2. GrillingBench MarkingBurgerking•Whopper Sacrifice Marketing - “Delete 10 Facebook Friends, get afree whopper”•About 200...
2. GrillingBench MarkingAsiana Airline
2. GrillingBench MarkingAsiana Airline•Asiana Airline from Korea, it is the one of the good examples when it comesto Socia...
2. Grilling     The Current ProblemFortunately,they haveSocial Media PageBut1.    No   Update2.    No   Care3.    No   Pro...
2. Grilling  SWOT AnalysisS                                     W•Get the food fast                    •No interest Social...
2. GrillingACCESS ModelAudience          Our target group will be segmented between people who are                  10~40 ...
2. GrillingACCESS ModelAudience          Our target group will be segmented between people who are                  10~40 ...
2. Grilling  Solution  Social Media Implementation Plan1      •   Increase Facebook fans andYear       Twitter Followers, ...
2. GrillingSolutionSocial Media Implementation Plan1. Facebook                      Read the consumer’ mess               ...
Starbucks2. GrillingSolution                             Try to pretend to manage aSocial Media Implementation Plan     pa...
2. GrillingSolutionSocial Media Implementation Plan2. Twitter                                   Needed to Update
2. GrillingSolutionGoals and ObjectivesIncrease Facebook fans and Twitter Followers, mentions by 1000.And How?
2. GrillingSolutionExample : Skittles                     Skittles launched a "Win the Rainbow                     " conte...
2. GrillingSolutionExample : McDolnald’s                McDonalds Fan Page includes a number o                f short and ...
3. EatIn Conclusion,• Regular management of  Social Media at least once a week• Facebook Promotion• Twitter Noise Marketin...
Social media marketing nj 06062012
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Transcript of "Social media marketing nj 06062012"

  1. 1. "Not all fast foods are created equal" Class: Social Media Marketing Professor: Cheryl Lawson Date: 6/7/2012 Presenter: NJ
  2. 2. • Preparing(Introduction)• Grilling(Body)• Eat(Conclusion)
  3. 3. 1. PreparingWhy do they need Social Media?•Social Media is all about enabling Conversation•We Can Influence World•Facebook, Twitter, Linked in, Flickr, Youtubeis known as Famous Social Media.
  4. 4. 1. PreparingWhy do we need Social Media?•Especially, local restaurant like Flame broiler,should use Social Media and stimulate socialnetwork of consumer
  5. 5. 1. PreparingThe flame broiler was patented in the 1950s by Frank & Don Thomasof Indianapolis, In. It is in use by the Burger King fast-food restaurant chain and was also used by the Burger Chef chain.The device consisted of a ladder-type conveyor chain that transported a hamburger patty over gas broiler tubes that provided a gas flame. The underside of the meat patty directly contacted the flames as the meat was conveyed through the broiler enclosure. The top part of meat patty was cooked by latent heat provided by fire bricks that were also heated by the gas flame.
  6. 6. 1. Preparing When you broil food, you cook it with dire ct, intense heat. You can broil food under t he broiler coil in your oven or over the coal s on your barbecue grill. The high temperat ure browns and crisps the outside of the fo od, sealing in some juices. Broiling also co oks the food quickly, which helps keep it t ender. You dont need to add fat, so broili ng is a healthy cooking method
  7. 7. 1. Preparing
  8. 8. 1. PreparingVision statementMission statement
  9. 9. 1. Preparing
  10. 10. 1. PreparingFlame Broiler’s Current Social Media
  11. 11. 1. PreparingFlame Broiler’s Current Social Media
  12. 12. 1. PreparingFlame Broiler’s Current Social Media
  13. 13. 1. PreparingFlame Broiler’s Current Social Media
  14. 14. 1. Preparing Flame Broiler’s Current Social Mediahttp://www.youtube.com/watch?v=eZMcDJ https://ko.foursquare.com/search?q=flamey85_s&feature=related(Commercial) +broiler+riverside
  15. 15. 1. PreparingFlame Broiler’s Current Social Media
  16. 16. 2. GrillingBench MarkingCoca-Cola
  17. 17. 2. GrillingBench MarkingCoca-Cola•Approximately 42 million people likeCoca-Cola Page.•This page did not made by thecompany but two fans of Coca-Cola.•Accordingly, consumer can feel positively and friendlily
  18. 18. 2. GrillingBench MarkingBurgerking
  19. 19. 2. GrillingBench MarkingBurgerking•Whopper Sacrifice Marketing - “Delete 10 Facebook Friends, get afree whopper”•About 200,000 friends were deleted•Facebook prohibited this marketingfor invasion of privacy
  20. 20. 2. GrillingBench MarkingAsiana Airline
  21. 21. 2. GrillingBench MarkingAsiana Airline•Asiana Airline from Korea, it is the one of the good examples when it comesto Social marketing in Korea•They provide their all of the flight information on Facebook page on daily basis.•It is useful for people who use a flightfrequently
  22. 22. 2. Grilling The Current ProblemFortunately,they haveSocial Media PageBut1. No Update2. No Care3. No Promotion4. No Interest
  23. 23. 2. Grilling SWOT AnalysisS W•Get the food fast •No interest Social Media•Cheap price •No significant promotion•Located in UV place•Grilled and broiled, Healthy food•Good access to young generationlike UCR StudentsO T•Competitors also did not have •There are many food places in UVSocial Media •There is no reason consumers•Not many time they spend to Social choose Flame BroilerMedia•Lower cost is used than offlinemarketing
  24. 24. 2. GrillingACCESS ModelAudience Our target group will be segmented between people who are 10~40 years oldConcept We will make Flame broiler’s concept enlarge more than the past. Thus, fresh and new vegetable with healthy meat with riceCompetition Off-line competitors will be the stores near Flame Broiler such as Yoshinoya, Deriyaki Bowl, Pho Vinam and so on. On the other hands, online competitors should be big companies which managed fast-food restaurant.Execution In this stage, we start to promote our products for UCR students via social marketing.Social Media It is no doubt that Facebook and Twitter will be the best tool weTools can use.Sales Viability This project takes 6 month from starting and will be reviewed after finishing.
  25. 25. 2. GrillingACCESS ModelAudience Our target group will be segmented between people who are 10~40 years oldConcept We will make Flame broiler’s concept enlarge more than the past. Thus, fresh and new vegetable with healthy meat with riceCompetition Off-line competitors will be the stores near Flame Broiler such as Yoshinoya, Teriyaki Bowl, Pho Vinam and so on. On the other hands, online competitors should be big companies which managed fast-food restaurant.Execution In this stage, we start to promote our products for UCR students via social marketing.Social Media It is no doubt that Facebook and Twitter will be the best tool weTools can use.Sales Viability This project takes 6 month from starting and will be reviewed after finishing.
  26. 26. 2. Grilling Solution Social Media Implementation Plan1 • Increase Facebook fans andYear Twitter Followers, mentions byGoal 1000. • To develop brand awareness, make the promotion,Core • UCR StudentsAudi • Young people who love healthyence food • People who don’t want to pay expensively for food
  27. 27. 2. GrillingSolutionSocial Media Implementation Plan1. Facebook Read the consumer’ mess ages, and implement!
  28. 28. Starbucks2. GrillingSolution Try to pretend to manage aSocial Media Implementation Plan page like this1. Facebook To increase this num ber, make some even ts for consumer, and make them share!
  29. 29. 2. GrillingSolutionSocial Media Implementation Plan2. Twitter Needed to Update
  30. 30. 2. GrillingSolutionGoals and ObjectivesIncrease Facebook fans and Twitter Followers, mentions by 1000.And How?
  31. 31. 2. GrillingSolutionExample : Skittles Skittles launched a "Win the Rainbow " contest, asking its fans "what they would do for a Skittles vending machi ne," which garnered entries that rack ed up hundreds of thousands of view s on YouTube.
  32. 32. 2. GrillingSolutionExample : McDolnald’s McDonalds Fan Page includes a number o f short and quick mental games that are no t only addicting but also allow fans to share their scores with their friends, thereby prom oting viral sharing.
  33. 33. 3. EatIn Conclusion,• Regular management of Social Media at least once a week• Facebook Promotion• Twitter Noise Marketing• Twitter Mention• Google Exposition
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