Secondary Sources for Supply Market Research Hyun-Duck Chung, MISt Librarian for Management & Entrepreneurship Research & Information Services NCSU Libraries, DH Hill [email_address] MBA 541: Supply Chain Management Sept 21, 2009 NCSU Libraries

10/07/09 Primary data: Generate original data Secondary sources: Compiled information Specific / focused Generic / higher level

10/07/09 Primary data: Generate original data Secondary sources: Compiled information $$$$$ $ Specific / focused Generic / higher level Difficult to access or afford Relatively easier to access or afford

10/07/09 Primary data: Generate original data Secondary sources: Compiled information Specific / focused Generic / higher level Scholarly Research Custom Reports Market Research Reports Government Statistics & Reports $$$$$ $ Difficult to access or afford Relatively easier to access or afford

10/07/09 Primary data: Generate original data Secondary sources: Compiled information Specific / focused Generic / higher level NCSU Libraries subsidizes & facilitates access  Scholarly Research Custom Reports Market Research Reports Government Statistics & Reports $$$$$ $ Difficult to access or afford Relatively easier to access or afford

Organization of Business Information Financial market information Stocks Commodities Ratings Analyst reports Economic outlook

Organization of Business Information Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulation Narrative reports

Organization of Business Information Company Information S.E.C. Filings Financials Profiles Intellectual property Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulation Narrative reports

Organization of Business Information Marketing Information Advertising Consumer studies Demographics Lifestyles Company Information S.E.C. Filings Financials Profiles Intellectual property Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulation Narrative reports

Organization of Business Information Marketing Information Advertising Consumer studies Demographics Lifestyles Company Information S.E.C. Filings Financials Profiles Intellectual property Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulation Narrative reports Trade and Industry News White papers or Grey literature Scholarly or Academic Research

Organization of Business Information Marketing Information Advertising Consumer studies Demographics Lifestyles Company Information S.E.C. Filings Financials Profiles Intellectual property Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulations Narrative reports Trade and Industry News e.g. Lexis Nexis Academic (aggregator) White papers or Grey literature Scholarly or Academic Research

Organization of Business Information Marketing Information Advertising Consumer studies Demographics Lifestyles Company Information S.E.C. Filings Financials Profiles Intellectual property Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulation Narrative reports Trade and Industry News e.g. Lexis Nexis Statistic (aggregator) White papers or Grey literature Scholarly or Academic Research

Organization of Business Information Marketing Information Advertising Consumer studies Demographics Lifestyles Company Information S.E.C. Filings Financials Profiles Intellectual property Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulation Narrative reports Trade and Industry News e.g. Business Source Premier (aggregator) White papers or Grey literature Scholarly or Academic Research

Organization of Business Information Marketing Information Advertising Consumer studies Demographics Lifestyles Company Information S.E.C. Filings Financials Profiles Intellectual property Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulation Narrative reports Trade and Industry News e.g. Standard & Poor’s Net Advantage (aggregator) White papers or Grey literature Scholarly or Academic Research

Organization of Business Information Marketing Information Advertising Consumer studies Demographics Lifestyles Company Information S.E.C. Filings Financials Profiles Intellectual property Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulation Narrative reports Trade and Industry News White papers or Grey literature Scholarly or Academic Research

Organization of Business Information Marketing Information Advertising Consumer studies Demographics Lifestyles Company Information S.E.C. Filings Financials Profiles Intellectual property Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulation Narrative reports Trade and Industry News White papers or Grey literature Scholarly or Academic Research

Supply Market Information Needs GIS applications for business info: Create custom maps and reports by plotting demographic and business data. Suppliers and Competition: Online directories of company profiles, financials, ratios, relevant news. Forecasts: Narrative overviews of political and economic climate; statistical projections on supply & demand. Markets, industries, and technologies: Narrative overviews on the scope, structure and dynamics of pertinent sectors. Marketing Information Advertising Consumer studies Demographics Lifestyles Company Information S.E.C. Filings Financials Profiles Intellectual property Financial market information Stocks Commodities Ratings Analyst reports Economic outlook Industry Information Government statistics Codes (NAICS, SIC) Regulation Narrative reports Trade and Industry News White papers or Grey literature Scholarly or Academic Research

Supply Market Information Needs GIS applications for business info: Create custom maps and reports by plotting demographic and business data. Suppliers and Competition: Online directories of company profiles, financials, ratios, relevant news. Forecasts: Narrative overviews of political and economic climate; statistical projections on supply & demand. Markets, industries, and technologies: Narrative overviews on the scope, structure and dynamics of pertinent sectors. Lexis Nexis Academic Thomson One Banker ReferenceUSA ThomasNet Standard & Poor’s NetAdvantage IBISWorld Gartner SimplyMap Economist Intelligence Unit; PRS Group (Business Source Premier - country reports) Lexis Nexis Statistical OECD Economic Outlook Examples of secondary sources to meet these needs

Tour of Sources

Industry Reports

Company Listings

GIS applications for Business Research

Accessing Secondary Sources at NCSU Libraries

Find more sources at: http://www.lib.ncsu.edu/business/supplychain