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New Product Development, NCSU Libraries

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New Product Development, NCSU Libraries New Product Development, NCSU Libraries Presentation Transcript

  • Design NRL VML Textiles Hunt DH Hill NCSU Libraries for Business Research NC State Engineering Entrepreneurship Program, October 18, 2010
  • Design NRL VML Textiles Hunt DH Hill • About me, about you • What NCSU Libraries has to offer • Business info framework > strategy • Highlight potential sources • Get online and try it out • Questions, troubleshooting
  • NCSU Libraries’ Offerings: DH Hill Design NRL VML Textiles Hunt Information Broker • Books • Videos, DVDs • Journals • Data sets • Databases • Digital • Newspapers collections • Microform • etc. • Textbooks
  • NCSU Libraries’ Offerings: DH Hill Design NRL VML Textiles Hunt Information Broker Online Services & Tools • Books • Videos, DVDs • Journals • Data sets • Article search • Databases • Digital •RefWorks • Newspapers collections • My Account • Microform • etc. •Tripsaver • Textbooks • FAQ, AskUs
  • NCSU Libraries’ Offerings: DH Hill Design NRL VML Textiles Hunt Information Broker Online Services & Tools Learning & Productivity Spaces, Technologies • Group Study Rooms • Digital Media Lab • Technology Lending & Sandbox • Books • Videos, DVDs • Journals • Data sets • Article search • Databases • Digital •RefWorks • Newspapers collections • My Account • Microform • etc. •Tripsaver • Textbooks • FAQ, AskUs
  • NCSU Libraries’ Offerings: DH Hill Design NRL VML Textiles Hunt Information Broker Industries Companies Markets • Books • Videos, DVDs • Journals • Data sets • Databases • Newspapers • Digital collections Patents • Microform • etc. • Textbooks Statistics
  • Business Information Framework Services Products Company
  • Business Information Framework Co. Company Co. Co. Products Services
  • Business Information Framework Agr. Manuf. Ret. Srvc. Industry Co. Company Co. Co. Products Services
  • Business Information Framework cotton textiles clothes dry cleaning Agr. Manuf. Ret. Srvc. Industry Co. Company Co. Co. Products Services
  • Business Information Framework Agr. Manuf. Ret. Srvc. Industry Co. Company Co. Co. Products Services
  • Business Information Framework Agr. Manuf. Ret. Srvc. Industry Co. Company Co. Co. Products Services Customer
  • Business Information Framework Agr. Manuf. Ret. Srvc. Industry Co. Company Co. Co. Products Services Cust. Customer Cust. Cust. Cust.
  • Business Information Framework Agr. Manuf. Ret. Srvc. Industry Co. Company Co. Co. Products Services Cust. Customer Cust. Cust. Cust. Segment Population
  • Industry Norms, Key players and Structure codes, averages, Business Information Framework market share categories forecasts Agr. Manuf. Ret. Srvc. Industry Co. Company Co. Co. Products Services Cust. Customer Cust. Cust. Cust. Segment Population
  • Industry Norms, Key players and Structure codes, averages, Business Information Framework market share categories forecasts Agr. Manuf. Ret. Srvc. Industry Corporate structure History Co. Executives, Company Co. employees Co. Litigatio n Financials Patents Products Services Cust. Customer Cust. Cust. Cust. Segment Population
  • Industry Norms, Key players and Structure codes, averages, Business Information Framework market share categories forecasts Agr. Manuf. Ret. Srvc. Industry Corporate structure History Co. Executives, Company Co. employees Co. Litigatio n Financials Patents Products Services How much $ they make, spend Time, activities, interests Cust. Customer Cust. Cust. Where they live and how Cust. Their attitudes Segment towards brands, issues, etc. Population
  • Industry Norms, Key players and Associations Structure codes, averages, Business Information Framework market share Directories categories forecasts Surveys Meetings, magazines, Agr. Manuf. Ret. Srvc. newsletters Industry Corporate structure History Co. Executives, Company Co. employees Co. Litigatio n Financials Patents Products Services How much $ they make, spend Time, activities, interests Cust. Customer Cust. Cust. Where they live and how Cust. Their attitudes Segment towards brands, issues, etc. Population
  • Industry Norms, Key players and Associations Structure codes, averages, Business Information Framework market share Directories categories forecasts Surveys Meetings, magazines, Agr. Manuf. Ret. Srvc. newsletters Industry Corporate structure History Website Co. Executives, Company Press release Co. employees Co. Req’d filings Litigatio Surveys n Financials Patents Products Services How much $ they make, spend Time, activities, interests Cust. Customer Cust. Cust. Where they live and how Cust. Their attitudes Segment towards brands, issues, etc. Population
  • Industry Norms, Key players and Associations Structure codes, averages, Business Information Framework market share Directories categories forecasts Surveys Meetings, magazines, Agr. Manuf. Ret. Srvc. newsletters Industry Corporate structure History Website Co. Executives, Company Press release Co. employees Co. Req’d filings Litigatio Surveys n Financials Patents Products Services How much $ they make, spend Census Time, activities, Statistical Abstracts interests Cust. Customer Cust. Cust. Primary research Where they live and how Cust. Polls Their attitudes Segment towards brands, issues, etc. Population
  • Industry Norms, Key players and Associations Structure codes, averages, Business Information Framework market share Directories categories forecasts Surveys Meetings, magazines, Agr. Manuf. Ret. Srvc. newsletters Industry Corporate structure History Website Co. Executives, Company Press release Co. employees Co. Req’d filings Litigatio Surveys n Financials Patents Products Services How much $ they make, spend Census Time, activities, Statistical Abstracts interests Cust. Customer Cust. Cust. Primary research Where they live and how Polls Cust. Their attitudes Segment towards brands, issues, etc. Population
  • Industry Norms, Key players and Structure codes, averages, categories forecasts market share Industry Info Basic Strategy Agr. Manuf. Ret. Srvc. oGet an overview oLook for latest stats Industr y industry codes, terms, major companies Corporate structure History Executives, Company Company Info employees o Create company list Litigatio o Profile specific companies n Financials Products Patents Services Product categories, How much $ they brands, prices, etc. make, spend Time, activities, interests Customer Assessing Markets Where they o Consumer segments live and how o Profile specific companies Their attitudes towards brands, issues, etc.
  • Industry Norms, Key players and Structure codes, averages, categories forecasts market share Industry Info Basic Strategy Agr. Manuf. Ret. Srvc. oGet an overview oLook for latest stats Industr y industry codes, terms, major companies Industry Map (scaffold) Manufacturers Distributors Raw Service Customers Materials Assemblers providers or segments
  • IBISWorld Business Source Premier S&P Net Advantage Economic Census Trade Associations Industry Profiles & Stats
  • Business Source Industry Map Premier S&P Net Advantage Economic Census Trade Associations
  • Value Add & Economic Census & Mark Up Costs related surveys IBISWorld Business Source Premier S&P Net Advantage RMA Annual Statement Studies
  • Industry Norms, Key players and Structure codes, averages, categories forecasts market share Industry Info Basic Strategy Agr. Manuf. Ret. Srvc. oGet an overview oLook for latest stats Industr y industry codes, terms, major companies Corporate structure History Executives, Company Company Info employees o Create company list Litigatio o Profile specific companies n Financials Products Patents Services
  • Reference USA (Businesses) Competitive Lexis Nexis Academic (Company Dossier) Neighborhood S.E.C. Edgar Database Supplier directories and catalogs e.g., Thomasnet, Kompass, GlobalSpec National, Regional, Local News Nilsson, E. (n.d.) Competitive Neighborhoods. In Capitalism Text. Retrieved October 4, 2010, from http://economics.csusb.edu/facultyStaff/nilsson/personal/Capitalism%20Text/11- Competitive%20Neighborhood.pdf
  • Reference USA (Businesses) Lexis Nexis Academic (Company Dossier) S.E.C. Edgar Database Supplier directories and catalogs e.g., Thomasnet, Kompass, GlobalSpec National, Regional, Local News Identifying & Profiling Companies
  • Industry Norms, Key players and Structure codes, averages, categories forecasts market share Industry Info Basic Strategy Agr. Manuf. Ret. Srvc. oGet an overview oLook for latest stats Industr y industry codes, terms, major companies Corporate structure History Executives, Company Company Info employees o Create company list Litigatio o Profile specific companies n Financials Products Patents Services Product categories, brands, prices, etc.
  • Industry Norms, Key players and Structure codes, averages, categories forecasts market share Industry Info Basic Strategy Agr. Manuf. Ret. Srvc. oGet an overview oLook for latest stats Industr y industry codes, terms, major companies Corporate structure History Executives, Company Company Info employees o Create company list Litigatio o Profile specific companies n Financials Products Patents Services Product categories, How much $ they brands, prices, etc. make, spend Time, activities, interests Customer Assessing Markets Where they o Consumer segments live and how o Profile different types of consumers Their attitudes towards brands, issues, etc.
  • Mintel Reports Frost & Sullivan Gartner SimplyMap ReferenceUSA (residences) Markets: Consumer
  • Frost & Sullivan Gartner Mintel Reports SimplyMap ReferenceUSA (residences) Markets: B2B, Hi-tech
  • Gartner Frost & Sullivan Mintel Reports SimplyMap ReferenceUSA (residences) Markets: B2B, ICT
  • Derwent Innovation Index USPTO, PubWest, Google Patents European Patent Office Japanese Patent Office Patents, etc.
  • Market Share Reporter Business Rankings Annual Publication and Media Directories RMA Annual Statement Studies Quick Look-Ups
  • Source A Upper estimate Research General ‘Answer’ Question Source B estimate (best estimate) Lower Source C estimate
  • Pre-packaged Report or $11,614 analyst estimate i.e. Total U.S. sales of video games, 2007 Market size for Toys / Games
  • Pre-packaged Report or $11,614 analyst estimate i.e. Total U.S. sales of video games, 2007 Market size Consumer LQ: $271 for Toys / Expenditure All: $690 Games Survey (BLS) HQ: $1317 i.e. Avg. annual amount spent on pets, toys, and playground equipment in U.S. 2009
  • Pre-packaged Report or $11,614 analyst estimate i.e. Total U.S. sales of video games, 2007 Market size Consumer LQ: $271 for Toys / Expenditure All: $690 Games Survey (BLS) HQ: $1317 i.e. Avg. annual amount spent on pets, toys, and playground equipment in U.S. 2009 MRI Consumer 1 game: 4,006 Survey Data 11+games: 2,446 i.e. # of HH buying video games in Raleigh, NC, 2009
  • Pre-packaged Report or $11,614 analyst estimate i.e. Total U.S. sales of video games, 2007 Market size Consumer LQ: $271 ‘Answer’ for Toys / Expenditure All: $690 (best Games Survey (BLS) HQ: $1317 estimate) i.e. Avg. annual amount spent on pets, toys, and playground equipment in U.S. 2009 MRI Consumer 1 game: 4,006 Survey Data 11+games: 2,446 i.e. # of HH buying video games in Raleigh, NC, 2009
  • Spectrum of Product Development Research
  • Spectrum of Product Development Research
  • If you have questions later… Hyun-Duck Chung, MISt Librarian for Management & Entrepreneurship DH Hill, NCSU Libraries hchung3@ncsu.edu www.lib.ncsu.edu/business
  • Meet Discover Learn Create NCSU Libraries www.lib.ncsu.edu/askus