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The Power of "Where"
 

The Power of "Where"

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  • Knowing where someone is in Manhattan within a 50-meter radius is beneficial, but imagine knowing where someone is within a 1-meter radius indoors. Imagine knowing what level their on, or even what department they’re in inside of a Macy’s.

The Power of "Where" The Power of "Where" Presentation Transcript

  • Leveraging the Power of Where to Deliver the Future of Personalized Mobile Connected Experiences
  • I n d u s t r y Ch a l l e n g e : Mo r e P r e c i s e L o c a t i o n De t e c t i o n Outside of Starbucks Limited Value Inside of Starbucks Endless Possibilities Why? More precision leads to better in-store company-to-consumer communications and analytics
  • Wh o C a r e s a b o u t H y p e r Mobile Developers that want to Build “Killer” Apps. to Deliver more L o c a t i o n De t e c t i o n ? Personalized & Relevant Content based on Where The Consumer Is. Retailer Director of Mobile Apps. MEAP VP Product & UX Provide a more useful app. by delivering better content to consumers Deliver App. success to retailers and manufacturers by increasing consumer usage & ROI Grow revenues by increasing buyer conversions and their average basket size via “location targeted” promotions for upsell and cross sell Provide in-store point-by-point directions to consumers to help find products faster/easier Improve Consumer Mobile Experience, measured by app. downloads, usage, and consumer reviews (4/5 stars) Use way-point analysis to understand consumers’ movements in-store to improve merchandising, product placement and promotion. (Perfect Store) Understand effectiveness of location-based advertising Retailer & Agency – Mobile Architect Fine-grained location detection of consumers indoors Real-Time Consumer Traffic Flow Analysis Cross platform support (e.g. IOS, Android, MSFT) Needs access to next generation mobile technology to build next generation mobile solutions ahead of the competition Location Matters. It helps deliver the right information about the right product to the right person at the right time; driving revenue and
  • Hi s t o r y o f L o c a t i o n Te c h n o l o g y GPS (1996) *Civilian Use NFC (2011) *Handset Use WiFi (2011) *Triangulation BLE (2010) *Bluetooth Low Energy Announced ~9/14/2013 BLE seems to be the standard winner for future!
  • I n d u s t r y St a n d a r d : Bl u e t o o t h L o w E n e r g y (B L E ) Bluetooth® Low Energy (BLE) beacons can communicate with smartphones that are as close as four inches away, or as far as 100 meters away. Apple™, Google™ and Nokia™ have announced recently native support of BLE devices with their latest mobile operating systems and devices. Apple’s iBeacon (size of a pack of gum)
  • Wh a t L e v e l o f D e t e c t i o n i s p o s s i b l e wi t h BL E? < 1 f o o t Inside Mall On Level of Mall In Department In Store In Aisle Table in Boutique What’s Missing? The Power of ‘Where’. The right cloud SaaS platform with utility apps. to manage this precision
  • Hy p r l o c o - t h e So f t wa r e Pl a t f o r m E n a b l i n g t h e P o w e r o f ‘Wh e r e ’ Mobile Coupons/ Offers Point A-B Directions Way-Point Analytics Location ID’s Hyprcloud / API’s 3 2 1 “I’m Here” Cross Platform Advertising Services Social Media Beacon
  • H y p r l o c o ’s V i s i o n Hyprloco, leveraging BLE, has solved the hyper-location challenge by detecting a consumer’s smartphone within one foot for 3D indoor environments. By partnering with application developers, carriers, phone operating systems, and BLE beacon manufacturers, Hyprloco enables the Power of ‘Where’, helping empower business-to- consumer mobile engagement with utility applications that support personalized offers/messaging as well as in-depth analytics and reporting.
  • Hy p r c l o u d Co r e Pl a t f o r m / A P I & H y p e r -L o c a t i o n A p p s . Grouped by Buyer Priority Core Platform - Location IDs – Locate a mobile device (e.g. a consumer) within 1 feet of any sensor in 3-D within a “virtual” mapped indoor environment Hyper-Location Applications: 1. Offer Engine – Deliver a relevant mobile message (about product/category) based on consumer’s precise location 2. Point A-to-Point B Directions – Provide consumer product/category search and directions to location within indoor environment 3. Way-Point Analytics – Track consumer movement and pause times (with roll-up by demo/psycho aggregate) to improve retail and merchandizing operations 4. Ad Services – Deliver targeted messages via other channels (e.g. digital) based on real-time way-point analytics 5. Social Media – Automatically capture social media check-ins enriched by likely product/category interest
  • Po we r O f Wh e r e - U s e C a s e #1 Knows who is: Message sent: • Entering the Store • Welcome to Starbucks • Standing in Line • 20% Off Danishes • Waiting for a Drink • Take a Survey for 10% Off • Relaxing in their Seat • Choose a Song to be Playe
  • Po we r O f Wh e r e - U s e C a s e #2 Knows who is: Message sent: • Entering the Store • Welcome to Target • In a Department • 20% Off Shoes • Waiting to Check Out • BOGO on Pepsi Products • Leaving the Store • Take a Survey for 10% Off
  • Po we r O f Wh e r e - U s e C a s e #3 Knows who is at the: Message sent: • Pool Deck • BOGO on Mai Tai’s • Court Yard • 20% Off at the Gift Shop • Lounge • Live Music from 8-11pm • Casino • Poker Tournament 7pm
  • Po we r O f Wh e r e - U s e C a s e #4 3D Spatial Mapping / 3D Navigation:  Level-by-level distinction  Turn-by-turn directions Traffic Heat Mapping:  Dwell times / Points  Pathing  Congestion  Areas of Congregation  Estimated Wait-Time Analysis
  • Po we r O f Wh e r e - U s e C a s e #5 3D Spatial Mapping / 3D Navigation:  Level-by-level distinction  Turn-by-turn directions Traffic Heat Mapping:  Dwell times / Points  Pathing  Congestion  Areas of Congregation  Estimated Wait-Time Analysis  Asset Tracking Medical Center
  • H y p r l o c o ’s E c o s y s t e m f o r C u s t o me r s & P a r t n e r s Beacon Partners • Estimote, Cisco • Roximity, Linksys SDK Partners Hyprcloud Location Platform (Apps + API)
  • Ho w Hy p r l o c o De l i v e r s T h e P o w e r O f Wh e r e The Hyprcloud: Cloud-Based SaaS / API Hyper-Location Detection Development Platform For Building Cross-platform Apps  Multi-platform & multi-beacon solution: Hyprloco provides cloud-based hyperlocation detection with valued added apps that work with BLE iBeacons from Apple, Android, and other devices. We are a unified solution that works with best of breed infrastructure.  Easy to develop and deploy: Hyprloco is a cloud service delivered as an API and SaaS app.  Full service solution: Hyprloco consulting provides strategy, integration and deployments of sensors, and app development consulting in support of sales for
  • Nic Gray-CEO nic.gray@hyprloco.com www.hyprloco.com Denver, CO USA Leveraging the Power of Where to Deliver the Future of Personalized Mobile Connected Experiences