DIGITAL MARKETING LESSON #1 Brands
that are handicapped by small marketing budgets and cannot afford to invest in traditional marketing, need not despair. Digital Marketing opens up a whole new world of possibilities and lets Brands find their feet online.
DIGITAL MARKETING LESSON #6 Never
underestimate the power of the underdog in your team. He just might be the only one that gets social media. Brand Managers, look within your teams before you seek out!
DIGITAL MARKETING LESSON #7 Once
you find an enthusiastic young chap that gets social media, educate him about the business imperatives. Otherwise, he’ll just end up having a whole lot of fun at your expense!
DIGITAL MARKETING LESSON #12 Brands
that befriend people online with selfish motives are in for trouble. Until and unless people agree to give you what you want, do not take it away from them.
DIGITAL MARKETING LESSON #13 When
Marketing Online, choose media vehicles that bond with your customers. Just because everyone else is doing fancy campaigns on facebook, doesn’t mean that your Brand can be successful there.
DIGITAL MARKETING LESSON #14 The
Social Media guy in your team alone cannot drive positive word- of-mouth online. If the Brand is screwing up on other fronts, he can only apologize for your behavior and hope you make amends.