A secure and efficient way to send real time notification to customers of any respective pharmacy via SMS while maintaining patient medical privacy. “Hypermedia’s SMS system provided us with an affordable and extremely effective outbound messaging platform fulfilling all our key requirements. Taking advantage of SMS communication as an acceptable and personal form of communication, we were able to create an extremely targeted, cost effective and direct notification service providing an innovative and valuable customer service tool to our customers.”

1. MEDICAL SMS NOTIFICATION
Success story – TeleManager Technologies
Customer:
TeleManager Technologies Inc. was founded in 1997. The Headquarters reside in
Newark, NJ and is located on the campus of the New Jersey Institute of
Technology. TeleManager offers pharmacies IVR and telecommunication
solutions that leverage existing and future technologies. Telemanager’s goal is to
provide patients, prescribers, and staff with simple and effective ways to satisfy
their respective communications and service needs. Telemanager services
thousands of pharmacies throughout the USA including independent community
pharmacies, small and large chains, hospitals, clinics and institutional facilities.
Need and requirements:
Three key factors facilitated choosing an SMS customer premises gateway.
1. Telemanager required a secure and efficient way to send real time
notification to customers of any respective pharmacy via SMS. The key factor
for using Customer Premises Equipment was the ability to secure the end
user (SMS recipient) database behind the data center firewall rather than
export it to a third party out of concern for patient medical privacy.
2. A second key factor is the ability to utilize a multi SIM device housing SIMs
from carriers throughout the US to maximize the savings on the cost of
sending SMS.
3. The robust API that enabled supporting the unique applications developed by
telemanager for SMS notification
4. Scalability of N+1 to large numbers under one management system
The aforementioned notifications to the end user included messages notifying that
the prescription is ready, pick up notifications, prescription expiration notifications,
auto re-fill reminders, periodic medical test reminders relating to specific
medications, warnings and recalls on medications, new information on medications,
new medications for specific patients, new test results on medications and more. At
the same time Telemanager wanted to use the platform to send subtle marketing
promotions and receive an Interactive Response for the marketing promotion
prompting the recipient to buy goods or services.
Hypermedia. 2B Bergman Street, Rehovot, Israel 76705 Telephone: +972-77-444-5000, Fax: +972-8-936-3066

2. The solution:
Telemanager utilizes the HG-7000 series Gateway, connecting via the Hypermedia
SMS Pro Server’s (HG-7100) robust API to the Telemanager secure application and
thus provides a seamless connectivity and near real time messaging to over 350,000
customers nationwide. The system is connected to over 4000 pharmacies
throughout the USA as of end of 2011.
Benefit:
The SMS services were offered at no additional cost to each customer of each
pharmacy as a way to provide better customer service and foster better customer
loyalty to a specific pharmacy. From a survey conducted by Telemanager with 10
pharmacies, it turned out that there was an average increase of close to 30% in
revenue derived from those customers that subscribed to the service. The survey
also revealed that the customers were delighted with the service and are becoming
an “Educated Consumer” thus spending more $$ per single purchase taking
advantage of promotions and special offers.
Customer quote:
Val Gurovich, President and CTO of Telemanager: “Hypermedia’s SMS system
provided us with an affordable and extremely effective outbound messaging
platform fulfilling all our key requirements. Taking advantage of SMS
communication as an acceptable and personal form of communication, we were able
to create an extremely targeted, cost effective and direct notification service
providing an innovative and valuable customer service tool to our customers. The
system we purchased from Hypermedia is stable and scalable affording us expansion
and increased revenue. The ROI on the systems was approx. four months”
Hypermedia. 2B Bergman Street, Rehovot, Israel 76705 Telephone: +972-77-444-5000, Fax: +972-8-936-3066