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Marketing 2.0 - Case History

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Alcuni interessanti esempi di un utilizzo intelligente del web 2.0 per il marketing. ...

Alcuni interessanti esempi di un utilizzo intelligente del web 2.0 per il marketing.
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Marketing 2.0 - Case History Marketing 2.0 - Case History Presentation Transcript

  • MARKETING 2.0 Case Hystory L.Grivet hypergriso@gmail.com www.bizmo.it Some slide are intentionally in English and others in Italian
  • Efficienza e Efficacia Anche per chi non ha  i budget per la TV Change management L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Prodotto, Carisma e WOM AT&T/Cingular ADV Budget $2 billion  Apple's marketing budget 2006, $155 million  Business Week - Insight February 16, 2007, 11:57AM EST L. Grivet | hypergriso@gmail.com | www.bizmo.it View slide
  • Product WOM L. Grivet | hypergriso@gmail.com | www.bizmo.it View slide
  • User generated Marketing Picks Communicate and collect ideas  L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • User Generated Advertising & Comprehensive Communication Concorso basato su User  generated Advertising Obiettivo creazione di uno  spot per il Superbowl Costo del passaggio TV +  2MIO$, Costo del video 12 dollari  L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Social Networking & Loyalty Royal Dutch Airline KLM un social network per la community dei  passeggeri business class in Africa e Cina per facilitare il contatto con i quot;compagni di viaggioquot; KLM Club China  KLM Club Africa  L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Invite Marketing Network effect  L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Social Networking Social network proprietario  Un account su My Space  L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Marketing 2.0: easyCruise L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Marketing 2.0: Costa Com unica re Marketing web 2.0  comunità virtuale su Second Life  sito dedicato  Blog  video su YouTube  Foto su Flickr  L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Corporate Blog Drive traffic  L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Web reality 5 months (summer 2007)  100,000 visitors  140,000 visits  two families in Italy and Finland  webcams in their kitchens,  Kitchen Stage il primo reality show totalmente dedicato al pubblico del  web. L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Product 2.0 Support Product Sales  Nike + Ipod  RO I L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Ocean of opportunities L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Innovation in awareness, sales and communication BigFix, una piccola società dell'IT  specializzata in sicurezza. Un finto candidato alla casa bianca  con tanto di sito web,  un blog,  profili su Facebook, MySpace e Flickr.  merchandising  L. Grivet | hypergriso@gmail.com | www.bizmo.it
  • Ads by Grivet L.Grivet hypergriso@gmail.com www.bizmo.it L. Grivet | hypergriso@gmail.com | www.bizmo.it