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Die eigene Stimme finden

by Hertje Brodersen

Wie Marken den Balanceakt zwischen Markentreue und Flexibilität meistern

Wie Marken den Balanceakt zwischen Markentreue und Flexibilität meistern

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Sven Kräuter, Coach, Maker & Developer at makingthingshappen.de The described process looks very 'Lean' - nice! Plus: great quotes. 6 months ago
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Sebastian Waters, Freelance UX/IA at Design made in Germany 1 week ago
Sven Kräuter, Coach, Maker & Developer at makingthingshappen.de Tags lean ux lean-marketing lean in the wild 6 months ago
Tobias Teutsch Tags content strategy 10 months ago
Birgit Maier, UX Architect at SinnerSchrader 11 months ago
Bjorn Schulz 11 months ago
FrauFruehling Tags marke 1 year ago
vcdservice Tags konferenz für informationsarchitektur 1 year ago
ErnaMosert Tags iak12 1 year ago
iakonferenz Tags iak12 iakonferenz 1 year ago
Ina Eisenbeis, UX Designer at Scholz & Friends 1 year ago

DIE EIGENE STIMME FINDENWIE MARKEN DEN BALANCEAKT ZWISCHEN MARKENTREUEUND FLEXIBILITÄT MEISTERNIA KONFERENZ 2012
WHAT [BUSINESSES] DON‘T REALIZE IS THAT IT IS TOOLATE FOR A BUSINESS TO GET SOCIAL. EVERY BUSINESSALREADY IS SOCIAL.– DOUGLAS RUSHKOFF
IF YOU WANT TO BE INTERESTING, BE INTERESTED.- DAVID OGILVY
REAL BEHAVIOR IS MESSY.– TIM RICHARDS
BROADCASTING MESSAGES IS NOT AN EXPERIENCE.– SCOTT MELDRUM
TREAT CONTENT AS A LIVING, BREATHING THING, WITHA LIFECYCLE, BEHAVIORS, AND ATTRIBUTES.– DAN BROWN
CONTENT WAS NEVER KING, CONTACT IS.– DOUGLAS RUSHKOFF
AKQA PROZESS: “SOCIAL AT SCALE“ DEFINE PLAN EXPLORE IMPLEMENT ENGAGE EVOLVE
BEISPIEL : NIKE THE CHANCENIKE THE CHANCE AUF FACEBOOK:HTTPS://WWW.FACEBOOK.COM/PAGES/NIKE-THE-CHANCE/131167443571215(AUSFÜHRLICHES VIDEO ZUR AKTION AUF DER FOLGESEITE)
BEISPIEL : NISSAN STAR OF INDIANISSAN INDIA AUF FACEBOOK:HTTPS://WWW.FACEBOOK.COM/NISSANINDIA(AUSFÜHRLICHES „MAKING OF“ VIDEO AUF DER FOLGESEITE)
CREATE WONDER. NOT ADVERTISING.– AJAZ AHMED, FOUNDER OF AKQA
DANKE WE‘RE HIRING!Hertje BrodersenUser Experience Architecthertje.brodersen@akqa.com@hypercatalecta