DIE EIGENE STIMME FINDENWIE MARKEN DEN BALANCEAKT ZWISCHEN MARKENTREUEUND FLEXIBILITÄT MEISTERNIA KONFERENZ 2012
WHAT [BUSINESSES] DON‘T REALIZE IS THAT IT IS TOOLATE FOR A BUSINESS TO GET SOCIAL. EVERY BUSINESSALREADY IS SOCIAL.– DOUG...
IF YOU WANT TO BE INTERESTING, BE INTERESTED.- DAVID OGILVY
REAL BEHAVIOR IS MESSY.– TIM RICHARDS
BROADCASTING MESSAGES IS NOT AN EXPERIENCE.– SCOTT MELDRUM
TREAT CONTENT AS A LIVING, BREATHING THING, WITHA LIFECYCLE, BEHAVIORS, AND ATTRIBUTES.– DAN BROWN
CONTENT WAS NEVER KING, CONTACT IS.– DOUGLAS RUSHKOFF
AKQA PROZESS: “SOCIAL AT SCALE“                  DEFINE        PLAN   EXPLORE                             IMPLEMENT       ...
BEISPIEL : NIKE THE CHANCENIKE THE CHANCE AUF FACEBOOK:HTTPS://WWW.FACEBOOK.COM/PAGES/NIKE-THE-CHANCE/131167443571215(AUSF...
BEISPIEL : NISSAN STAR OF INDIANISSAN INDIA AUF FACEBOOK:HTTPS://WWW.FACEBOOK.COM/NISSANINDIA(AUSFÜHRLICHES „MAKING OF“ VI...
CREATE WONDER. NOT ADVERTISING.– AJAZ AHMED, FOUNDER OF AKQA
DANKE                       WE‘RE                            HIRING!Hertje BrodersenUser Experience Architecthertje.broder...
Upcoming SlideShare
Loading in …5
×

Die eigene Stimme finden

2,578 views
2,536 views

Published on

Wie Marken den Balanceakt zwischen Markentreue und Flexibilität meistern

(Der Audiotrack zur Präsentation wird in ein paar Wochen verfügbar sein)

Published in: Business
1 Comment
10 Likes
Statistics
Notes
No Downloads
Views
Total views
2,578
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
45
Comments
1
Likes
10
Embeds 0
No embeds

No notes for slide

Die eigene Stimme finden

  1. 1. DIE EIGENE STIMME FINDENWIE MARKEN DEN BALANCEAKT ZWISCHEN MARKENTREUEUND FLEXIBILITÄT MEISTERNIA KONFERENZ 2012
  2. 2. WHAT [BUSINESSES] DON‘T REALIZE IS THAT IT IS TOOLATE FOR A BUSINESS TO GET SOCIAL. EVERY BUSINESSALREADY IS SOCIAL.– DOUGLAS RUSHKOFF
  3. 3. IF YOU WANT TO BE INTERESTING, BE INTERESTED.- DAVID OGILVY
  4. 4. REAL BEHAVIOR IS MESSY.– TIM RICHARDS
  5. 5. BROADCASTING MESSAGES IS NOT AN EXPERIENCE.– SCOTT MELDRUM
  6. 6. TREAT CONTENT AS A LIVING, BREATHING THING, WITHA LIFECYCLE, BEHAVIORS, AND ATTRIBUTES.– DAN BROWN
  7. 7. CONTENT WAS NEVER KING, CONTACT IS.– DOUGLAS RUSHKOFF
  8. 8. AKQA PROZESS: “SOCIAL AT SCALE“ DEFINE PLAN EXPLORE IMPLEMENT ENGAGE EVOLVE
  9. 9. BEISPIEL : NIKE THE CHANCENIKE THE CHANCE AUF FACEBOOK:HTTPS://WWW.FACEBOOK.COM/PAGES/NIKE-THE-CHANCE/131167443571215(AUSFÜHRLICHES VIDEO ZUR AKTION AUF DER FOLGESEITE)
  10. 10. BEISPIEL : NISSAN STAR OF INDIANISSAN INDIA AUF FACEBOOK:HTTPS://WWW.FACEBOOK.COM/NISSANINDIA(AUSFÜHRLICHES „MAKING OF“ VIDEO AUF DER FOLGESEITE)
  11. 11. CREATE WONDER. NOT ADVERTISING.– AJAZ AHMED, FOUNDER OF AKQA
  12. 12. DANKE WE‘RE HIRING!Hertje BrodersenUser Experience Architecthertje.brodersen@akqa.com@hypercatalecta

×