Your SlideShare is downloading. ×

Die eigene Stimme finden

2,251

Published on

Wie Marken den Balanceakt zwischen Markentreue und Flexibilität meistern …

Wie Marken den Balanceakt zwischen Markentreue und Flexibilität meistern

(Der Audiotrack zur Präsentation wird in ein paar Wochen verfügbar sein)

Published in: Business
1 Comment
10 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,251
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
44
Comments
1
Likes
10
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. DIE EIGENE STIMME FINDENWIE MARKEN DEN BALANCEAKT ZWISCHEN MARKENTREUEUND FLEXIBILITÄT MEISTERNIA KONFERENZ 2012
  • 2. WHAT [BUSINESSES] DON‘T REALIZE IS THAT IT IS TOOLATE FOR A BUSINESS TO GET SOCIAL. EVERY BUSINESSALREADY IS SOCIAL.– DOUGLAS RUSHKOFF
  • 3. IF YOU WANT TO BE INTERESTING, BE INTERESTED.- DAVID OGILVY
  • 4. REAL BEHAVIOR IS MESSY.– TIM RICHARDS
  • 5. BROADCASTING MESSAGES IS NOT AN EXPERIENCE.– SCOTT MELDRUM
  • 6. TREAT CONTENT AS A LIVING, BREATHING THING, WITHA LIFECYCLE, BEHAVIORS, AND ATTRIBUTES.– DAN BROWN
  • 7. CONTENT WAS NEVER KING, CONTACT IS.– DOUGLAS RUSHKOFF
  • 8. AKQA PROZESS: “SOCIAL AT SCALE“ DEFINE PLAN EXPLORE IMPLEMENT ENGAGE EVOLVE
  • 9. BEISPIEL : NIKE THE CHANCENIKE THE CHANCE AUF FACEBOOK:HTTPS://WWW.FACEBOOK.COM/PAGES/NIKE-THE-CHANCE/131167443571215(AUSFÜHRLICHES VIDEO ZUR AKTION AUF DER FOLGESEITE)
  • 10. BEISPIEL : NISSAN STAR OF INDIANISSAN INDIA AUF FACEBOOK:HTTPS://WWW.FACEBOOK.COM/NISSANINDIA(AUSFÜHRLICHES „MAKING OF“ VIDEO AUF DER FOLGESEITE)
  • 11. CREATE WONDER. NOT ADVERTISING.– AJAZ AHMED, FOUNDER OF AKQA
  • 12. DANKE WE‘RE HIRING!Hertje BrodersenUser Experience Architecthertje.brodersen@akqa.com@hypercatalecta

×