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    Commercial break Commercial break Presentation Transcript

    • Criticism of advertising
    • Advertising is a form of communication for marketing and used to encourageor persuade an audience (viewers, readers or listeners) to continue or take somenew action.= Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. Tv magazine Newspaper advertise
    • Advertising messages are usually paid for by sponsors andviewed via various traditional media.Commercial advertisers often seek to generate increased consumption of their products orservices through "branding," which involvesthe repetition of an image or product namein an effort to associate certain qualities withthe brand in the minds of consumers.In 2010, spending on advertising wasestimated at $142.5billion in the United States and $467billion worldwide.
    • While advertising can be seen as necessaryfor economic growth,it is not without social costs.Unsolicited commercial email and otherforms of spam have become soprevalent that they have become a majornuisance to users of these services,as well as being a financial burden oninternet service providers.
    • Critics can refer to advertisings audio-visualaspects.As advertising has become prevalent inmodern society, it is increasinglybeing criticized.Advertising occupies public space and moreand more invades the private sphere ofpeople.
    • Advertising and information are increasinglyhard to distinguish from each other.Advertising increasingly invades publicspaces, such as schools, which some criticsargue is a form of child exploitation.Advertising frequently uses psychologicalpressure on the intended consumer, whichmay be harmful.(for example, appealing to feelings ofinadequacy)
    • ReferenceNaver blogs 1. http://blog.naver.com/lovetoy69?Redirect=Log&logNo=120159061507 2. http://cafe.naver.com/kmuadcre5/34 3. http://cafe.naver.com/targetcoms/10 4. http://cafe.naver.com/youhakcamp/294977Naver encyclopediaWikypediahttp://ko.wikipedia.org/wiki/Criticism_of_advertising