User personas by hyenalabs


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A sample user persona, the best way to match the business goal and user goals.

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User personas by hyenalabs

  1. 1. COB User Personas July , 2009
  2. 2. Personas You are not your user! Using personas to guide your web design
  3. 3. For whom you are building?
  4. 4. Why Personas <ul><li>A persona is a fictional person who represents a major user group for your site. </li></ul><ul><li>Benefits: </li></ul><ul><ul><li>Users' goals and needs become a common point of focus for the team. </li></ul></ul><ul><ul><li>User centred design can be produced. </li></ul></ul><ul><ul><li>Design efforts can be prioritized based on the personas. </li></ul></ul><ul><ul><li>Disagreements over design decisions can be sorted out by referring back to the personas. </li></ul></ul><ul><ul><li>Designs can be constantly evaluated against the personas, getting better designs into usability testing. </li></ul></ul><ul><li>Companies like Ford Motor Company, Microsoft, and Staples develop and use personas and they report many benefits from doing so, including: </li></ul><ul><ul><li>a better understanding of customers </li></ul></ul><ul><ul><li>shorter design cycles </li></ul></ul><ul><ul><li>improved product quality </li></ul></ul>
  5. 5. List of user personas <ul><li>Student </li></ul><ul><li>Professor </li></ul>Slide High Priority <ul><li>Alumni </li></ul><ul><li>Parent </li></ul>Medium Priority Low Priority <ul><li>Business owner </li></ul>
  7. 7. Student: keep me informed! Slide General Description Goals Features/Needs User Tasks Scenarios <ul><li>Search for available books in the book store </li></ul><ul><li>Enrol for a athletics & other department activities </li></ul><ul><li>Actively participate in the online communities </li></ul><ul><li>Registration for courses in the academic years </li></ul><ul><li>Enters the url in the browser. Logs in with her personal ID. </li></ul><ul><li>Checks the latest updates & news, comes across a new personality development course offered by campus life department </li></ul><ul><li>She enrols herself in the program by clicking on the enrol button with ease. </li></ul>Shawn is the second year student of Science stream. She came from Italy to pursue higher studies in COB. She is 22 years of age. Shawn love’s athletics & she is the captain of the women’s athletics team. She has participated in NCCA play & reached the finals. <ul><li>Find the course electives for each new sessions. </li></ul><ul><li>Track the team sports performance in the tournaments </li></ul><ul><li>Stay up to date with the happenings in the university </li></ul><ul><li>Make a carrier as a scientist </li></ul><ul><li>Discussion forum to post questions & get their answers via online communities </li></ul><ul><li>Up to date information on the recent happenings. </li></ul><ul><li>Easy usage of book store and track learning needs </li></ul><ul><li>Access to all departments with easy navigation & information upfront. </li></ul>High priority Age: 22 years Occupation: Student
  8. 8. Student personas Christy Gonzola (Undergraduate Student - Molecular & Cell Biology) Andy Wright (Graduate Student - Information Studies) Ashley Myles (Undergraduate Student - Acheology) Shaina Wiseman (Graduate Student - Land Development)
  9. 9. Professor: connected with the students ! Slide General Description Goals Features/Needs User Tasks Scenarios <ul><li>Provide counselling sessions to new students </li></ul><ul><li>Active participation in the research department </li></ul><ul><li>Uploads the new courses & material for the students </li></ul><ul><li>Conduct regular science quiz competitions for the students </li></ul>Jack is the faculty for physics, he teaches fresher's & the second year students at COB. He used to teach in university of CUBA before joining COB. He is married with 1 kid. He is fairly comfortable with computers. He supports the usage of technology to make the lecture’s more illustrative & interesting. He uses videos to demonstrate some key points to his students. <ul><li>To be respected by the students, other faculty & the dean of the college. </li></ul><ul><li>Create new course materials online </li></ul><ul><li>Publish the notes & presentation online to help the students </li></ul><ul><li>Create his profile on the web site & participate in discussion forums. </li></ul><ul><li>Get the latest updates & policy news in the university </li></ul><ul><li>Post his blog on the college site to express his views </li></ul>High priority Age: 40 years Occupation: Professor of physics <ul><li>Logins the application with his credentials. </li></ul><ul><li>Enters the new course details for the coming academic years & the suggested books and reference materials. </li></ul><ul><li>Uploads the study materials </li></ul><ul><li>Goes to the discussion forum section & answers the physics queries raised by students. </li></ul>
  10. 10. Professor/faculty personas Ahmad Yousef (Faculty - Tenure-track History) George McFadden (Online Instructor - Journalism) Catalina De Silva (Faculty - GSI Manager in Spanish) Sergio Rossi (Graduate Teaching Assistant - Urban Affairs & Planning) Stacey Pearson (Graduate Teaching Assistant - Biochemistry) Henry Sibley (Longtime Faculty - Chemistry) George McFadden (Online Instructor - Journalism) Robin McCoy (Faculty - Business School)
  12. 12. Alumni: I am connected to COB Slide General Description Goals Features/Needs User Tasks Scenarios <ul><li>Register for alumni events </li></ul><ul><li>Donate to COB </li></ul><ul><li>Post new job opportunities </li></ul><ul><li>Login the web application </li></ul><ul><li>Go to the recruitment section </li></ul><ul><li>Upload the details about a new job opportunities </li></ul>Marco is working as a engineer in GE Atlanta. He is a graduate student of COB of 2003 batch. He is single, lives with his parents in Atlanta. He is a tech savvy guy, who loves to use black berry to communicate. He is an active donor to COB trust, he even helps in placement of students in his organization. <ul><li>Take the career to the next level </li></ul><ul><li>Contribute to the development of COB </li></ul><ul><li>Help the passing out students secure new jobs in the corporate world. </li></ul><ul><li>Create his profile & search other classmates </li></ul><ul><li>Download the COB magazine </li></ul><ul><li>Registration of alumni events </li></ul><ul><li>Donate with earmarks & tracking </li></ul><ul><li>Post new recruitment opportunities </li></ul><ul><li>Search old professors & contact them </li></ul>High priority Age: 35 years Occupation: Engineer at GE
  13. 13. Alumni personas James Gordon (Software engineer) Samara Jennifer (Writer) Mark K (Biotech Engineer) Danny jude (Site manger) Nancy timoy (Primary teacher) Jerry Mohan (Social worker) Sarah Kim (Student counselor)
  14. 14. Parents: where is my child studying? Slide General Description Goals Features/Needs User Tasks Scenarios <ul><li>Find information about COB </li></ul><ul><li>Opens the COB website </li></ul><ul><li>Surfs the website & learn more about COB. </li></ul>Monica & Kris are a small business owner in the locality. Their two daughters are studying in COB. They are average computer users, they have internet connections at home. Most of the time they spend in vacations as the business is doing well. They want their daughters to get the best education & help hand in managing the business. <ul><li>Provide a good education to their daughters. </li></ul><ul><li>Spend quality time with their children </li></ul><ul><li>Information about the COB </li></ul><ul><li>Online donations to the college trusts </li></ul><ul><li>Registration for active participation in some social causes </li></ul>High priority Age: Monica 45 years & Kris 51 years Occupation: Business owner
  15. 15. Parent personas Mark Krsit & Jeena (Parent of Michael Kristi) Robin herald & Koyna (Parent of Swetlana) Jachob & Maira (Parent of Mary & Jonna)
  17. 17. Businessman: my business promotion Slide General Description Goals Features/Needs User Tasks Scenarios <ul><li>Make donations </li></ul><ul><li>Advertise his companies products on the COB website </li></ul><ul><li>Opens the COB website </li></ul><ul><li>Sees the latest development in COB </li></ul><ul><li>Writes a check & sends an e-mail to the COB department to collect it from his office. </li></ul>Eric is the CEO of a mid-size company in Bahamas. He has done MBA in Finance. He receives reports from various management systems, subordinates, and secretary as email/ prints. Eric is mostly busy, he delegates his work to his secretary <ul><li>Develop the business globally </li></ul><ul><li>Create a good image in the society by donations & philanthropic work. </li></ul><ul><li>Details to make a donation. </li></ul><ul><li>The recent development in the COB </li></ul><ul><li>Add space on the website for company promotions. </li></ul>High priority Age: 37 years Occupation: CEO at JKL works
  18. 18. Businessman personas Justin Patrik (Civil contractor) Mahood Kazi (Electronics shop owner) Daniel Rostanava (Consulting firm CIO)
  19. 19. Thank you <ul><li>Thank you </li></ul>