Chapter 16   managing retailing, wholesaling, and logistics
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Chapter 16 managing retailing, wholesaling, and logistics

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Chapter 16   managing retailing, wholesaling, and logistics Chapter 16 managing retailing, wholesaling, and logistics Presentation Transcript

  • MANAGING RETAILING, WHOLESALING, AND LOGISTICS HYDEE R. RAQUID MMDPBatch5
  • RETAILING  Definition 3 4 ? Types of Retailers Levels of Retail Service
  • RETAILING Retailing – includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.
  • TYPES OF RETAILERS 1. Store Retailer 2. Non-Store Retailing 3. Corporate Retailing and Franchising
  • STORE RETAILERS - are establishments where consumers can shop for goods and services such as department stores, specialty stores, supermarkets, convenience stores, and catalog showrooms
  • LEVELS OF STORE RETAIL SERVICE Self-service Self-selection Limited service Full service
  • LEVELS OF STORE RETAIL SERVICE Self-service – customers are willing to “locate – compare – select” process to save money.
  • LEVELS OF STORE RETAIL SERVICE Self-selection – customers find their own goods, although they can ask for assistance.
  • LEVELS OF STORE RETAIL SERVICE Limited service – Customers need more information and assistance. Full service – sales people assist in every phase of the “locate-compare-select” process. High staffing cost and services result in high-cost retailing.
  • 4 NONSTORE RETAILING Direct selling Direct marketing Automatic vending Buying service
  • 4 NONSTORE RETAILING Direct selling - door to door selling or the home sales parties. e.g. Tupperware, Electrolux Direct marketing – catalog marketing; e.g. tele marketing, electronic and internet shopping
  • 4 NONSTORE RETAILING Automatic vending – offers 24-hour selling and self-service Buying service – a storeless retailer serving a specific clientele entitled to a discount in exchange for membership.
  • TYPES OF CORPORATE RETAIL ORGANIZATIONS chain store – Two or more outlets owned controlled, employing central buying and merchandising and selling similar lines of merchandise.  Corporate  Voluntary chain – wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising.
  • TYPES OF CORPORATE RETAIL ORGANIZATIONS  Retailer cooperative - independent retailers using a central buying organization and joint promotion efforts. cooperative – a retail firm owned by its customers.  Consumer
  • TYPES OF CORPORATE RETAIL ORGANIZATIONS organization – contractual association between franchisor and franchisees.  Franchise  Merchandising conglomerate – a corporation that combines several diversified lines and forms under central ownership.
  • RETAILING - Either a store retailing, nonstore retailing or corporate retailing. Which Level of Service in Store Retailing do you Prefer?