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Blogging  Experiment
 

Blogging Experiment

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Introduction to Blogging - Appreciation Talk

Introduction to Blogging - Appreciation Talk

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Blogging  Experiment Blogging Experiment Presentation Transcript

    • Blogging Experiment A Mind Boggling Experience
    • “ Blogging is an intellectually and emotionally overwhelming activity ”
    • Sharing the blogging experience
    • Do you have what it takes to blog?
  • Outline
    • Experiment Objective
    • Context Overview
    • Plan -> Do -> Check -> Act
    • Qualities of a Respectable Blogger
    • How Do I Start Blogging?
    For any questions, I’m at http://MyHomeTown.SG . Register as a member and we can discuss about blogging there. Have fun! 
  • Experiment Objective
    • What makes a blog successful ?
    Unique Visitors Referrals Visit Depth Page Views Number of Singaporean Visitors Comments Visit Depth Building a Community
  • Context Overview BLOG
    • 1 or Many Bloggers
    • Text
    • Pictures
    • Videos
    • Widgets etc
    Blogging Engine Your Readers
    • Content Management
      • WYSIWYG Editing
      • Tag / Category
      • Layout / Skins
    • RSS Feeds
    • Web Analytics
      • Unique Visitors
      • Page Views
      • Referrals …
    • Manual Means
      • Popular Forums
      • Popular Blogs
      • “ Word of mouth”
    • Search Engines
      • Google
      • Yahoo
    • Meta Blog Aggregators
      • MyHomeTown.sg
      • Ping.sg / Tomorrow.sg
      • Technorati
      • MyBloglog
    • Social Networking Sites
      • Slideshare.net
      • Youtube
      • Facebook …
    Read, Analyse and Write
  • Context Overview
    • Let’s watch a short video clip on Youtube
  • Experiment Results Monthly Statistics on Page Views * As of 25 Jan 08 Entries Pageview Month 7,954* 9,405 10,362 13,520 11,102 4,603 239 6* 18 44 85 96 69 18 Jan 08 Dec 07 Nov 07 Oct 07 Sep 07 Aug 07 Jul 07
  • PLAN: Your Blog
    • Ask Yourself
      • How much resources (time and money) do I have?
      • Who are my target readers?
      • Is there an objective to start a blog?
    • What should I do first?
      • Read blogs (as well as comments)
      • Find out where are the popular social networking sites
      • Find a suitable blogging engine (know their limitation)
    • Plan what to post
      • Text, Pictures, Videos and other widgets
      • Start researching for relevant materials!
  • DO: Setup, Gather, Post & Market
    • Learn to setup and manage blog (Demo)
    • Take pictures/videos and process them
    • Research and Post
    • Market the blog
      • Register the blog at every likely social networking site
      • Visit forums and post (signature links to blog)
      • Through friends and colleagues
      • Join Social Networking sites (Add signatures, widgets)
  • CHECK: Blog Results
    • How do people get to the Blog?
    • How many people come to the Blog and number of pages viewed?
    • What are the topics they are interested in?
    • Which layout would increase page views?
    • What are the peak hours?
    • What do they comment on?
    • How to improve blog’s rank or popularity in Bookmark Site/Blog Aggregator?
    • … etc.
  • What did they click to enter?
  • How Many Unique Visitors and Page Views? *28 Aug 2007 at 11:54pm *26 Jan 2008 at 10:48am
  • Where were the Visitors from? *28 Aug 2007 at 11:54pm *26 Jan 2008 at 10:48am
  • See Who’s Online? * 27 Aug 2007 at 8:43pm
  • Would Frequency of Posts affect the web analytics?
  • Where did the Visitor go? Foreigner Example
  • Where did the Visitor go? Singapore Example Keyword search = “cedele” Using Google
  • Appearing in Google Search Keyword search = “kfc hotline” Using Google
  • What do Visitors Comment on? Recent Examples
  • At What Hours Would They Come?
  • Rank and Popularity in Technorati.com
  • Best Page Views Recorded
  • Other ways to attract Visitors
  • ACT: On the Results
    • Find out why how visitors landed on the blog and try to repeat it with a similar entry
    • Find alternatives when blog engines’ web analytics report is inadequate
    • Understand your reader
    • Pace and vary the following:
      • the styles and types of entries
      • the frequency of posting
      • the layout of the blog
  • What it takes to be a respectable Blogger?
    • Willingness to Share
    • Clear and concise web writing skills
    • Take and process good pictures
    • Blog/Comment responsibly
    • Practise Reciprocity
    • Time and Diligence to post regularly
    • Be knowledgeable ; Read!
    • Demo using Wordpress.com, photobucket.com as an example
    • How Should I Start One?
  • BLOG or NOT TO BLOG? YOU DECIDE! 
  •