Online marketing umum dan SEO

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Online marketing dan Search Engine Optimization, presented on Bali Export Development Organization (BEDO)

Online marketing dan Search Engine Optimization, presented on Bali Export Development Organization (BEDO)

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  • 1. Search Engine Optimization & Online Marketing Sharing & Open Discussion
  • 2. Mostly People Know a Website from Search EngineSocial Media (FB, Twitter, Google+, Youtube) Reference from other website (backlink) Advertising (Online & Offline) Mailing List Online Forum Email Marketing & Daily Communication Business Card Marketing Kits (Brochure, Flyer, CD) Words of mouth
  • 3. Search Engine (SE)Google (Most favorite SE)Efforts ? Onpage Optimization Offpage Optimization (Backlinks)Goal ? Listed on Google Search (on com, co.id, etc)
  • 4. Search Engine (SE)Onpage Optimization Meta tags (title, description, keywords) Heading (h1, h2 for words related with keywords) Alt tag for images Linked with other page Creating file: robots.txt Creating sitemap User friendly website / easy to navigate
  • 5. Search Engine (SE)Offpage Optimization Linked from others website (Backlinks) Linked with relevant keywords Create another or satelite website, creating articles Use SEO & Link Building technique : DirectorySubmission, Article Submission, social bookmarking, blogcommenting. SEO services : submitedge.com, blueaffinity.net, text-link-ads.com,http://forums.digitalpoint.com/forumdisplay.php?f=60 Creating Google Places
  • 6. Social MediaFacebook, Twitter, Google+, Youtube, Flickr,Pinterest, etc. Combining social activities and Business Social Media is only a channel to your website Be wise using social media
  • 7. Advertising (Online) Google Adwords Facebook Ads Forum Ads (related with your business) Ebay listing Alibaba listing High traffic website ... ? Advertising (Offline) Magazine, Newspaper, Radio, TV, etc. (Expensive)
  • 8. Mailing List Follow mailing list based on yourinterest/hobbies/business Put your signature on, containing of your name,contact, and website or blog. Active discussion
  • 9. Online Forum Follow forum based on yourinterest/hobbies/business Put your signature on, containing of your name,contact, and website or blog. Active discussion
  • 10. Email Marketing and Daily Communication• Put your signature on, containing of your name,contact, and website or blog.• Use newsletter software. (Sendblaster, Arcablab)• Consistency, monthly newsletter.
  • 11. Easiest way to boost your sales!• Pay Per Click (PPC) Campaign on Google Search• Straight on keywords and your website• Targeted visitor• Start with low budget• Combine it with SEO Campaign
  • 12. Hendra W SaputroBali Orange Communications Jl. Narakusuma 11, Denpasar – Bali Telp. 0361-7448807 http://www.baliorange.net Twitter: @baliorange Blog: http://www.hendra.ws Twitter: @hendrawsaputro