Impulse Pitch

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Impulse Pitch

  1. 1. Women’s Health and Lifestyle Magazine Holly Wright
  2. 2. My Brief “ You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group. ”
  3. 3. How to meet the brief… To ensure that I am able to meet the brief I have done the following: - ABC1 Ensured that the quality is high “women’s health and lifestyle” for 16-25 year olds a gap in the market and is commercially viable self financed through sales and advertising.
  4. 4. Things to consider… SECONDARY AUDIENCE The secondary audience for my magazine will include Northern Echo readers, parents and siblings In order to avoid offence and ensure the secondary audience are happy there will be… - No taboo lexis - No inappropriate content - No nudity
  5. 5. Things to consider… CONSTRAINTS – THE PRESS COMPLAINTS COMISSION The PCC is a body who deals with complaints from members of the public about the content of magazines and newspapers. There are 16 codes that must be followed by magazines and newspapers. The PCC look into complaints that have been made by individuals who believe that the code has been breached. To ensure I do not break any of the codes I have created 5 golden rules I must follow…
  6. 6. Things to consider… 1 2 3 4 5 It is very important to ensure that informed consent is given before questioning, photographing or publishing information about an individual. To ensure trespassing doesn’t occur I will gain consent from the land owner to be allowed to access the area and to take photographs on it. I will be considerate and caring when discussing sensitive topics such as illness, shock and grief. I must ensure all information is confidential therefore not giving out information about an individual e.g. name, age and race. Unless permission is given. I must ensure that all information about a topic, individual or organisation that is published is accurate.
  7. 7. My USP Not only does Impulse concentrate on the social aspects of women’s lifestyle including fashion, beauty and makeup, it dives deep into the wellbeing of the target audience focusing on both the mental and physical health.
  8. 8. Briefing my idea I briefed my idea which involved discussing the genre, design, target audience and article ideas and gained this feedback… “the genre is “Good ideas, different compared to what you get in other women’s lifestyle magazines” unique and the article ideas are very untouched” “Sounds interesting but research might be difficult!”
  9. 9. Genre Research…
  10. 10. Genre Research… Bright lively colours Catchy sell-lines Active layout Young model Variety of fonts Use of shapes Bold fonts How it affected my design… - Colours - Sell lines - Fonts - Imagery
  11. 11. Genre Research…
  12. 12. Genre Research… Colourful Various images Active layout Young model Variety of fonts Breakout box Pull out quote How it affected my design… - Colours - Layout - Fonts - Imagery
  13. 13. Mock Ups 1
  14. 14. Mock Ups 2
  15. 15. Mock Ups THE GOODS - Clear layout - Suitable colours - Nice use of black and white images - Good amount of columns. THE BADS - Confusing main image - Too much text on one side - Images should be incorporated into the text 1
  16. 16. Mock Ups THE GOODS - Nice spread out and clear layout - Pale colours are suitable - Appropriate images, especially black and white - Column use is good due to being spread out THE BADS - Pink is quite a jolly colour - Kicker is difficult to read - Cluster of images makes caption difficult to read - Pull out quote needs to be incorporated better 2
  17. 17. The Name… - Not too long, not too short. - Memorable - Can be related to genre - Related to female products e.g. body sprays - Different
  18. 18. My Aims… - All readers are able to relate, yet personal to each individual - Discusses topics which are rarely touched on - In-depth and understandable to bright and intelligent readers - Doesn’t create stereotypes for women
  19. 19. Fonts… Colours…
  20. 20. Overall Product • • • • • Front cover Content Article 1 – Depressingly Common Article 2 – Diets. Dangerous or Delightful? Article 3 – Eat Well. Stay Well.
  21. 21. Article Details FRONT COVER Images – active, ideal, window to future self, mid-range Layout – clear, professional, exciting, explosiv e Fonts – bold, capitalised, italicised, clear, (sa ns) serif Colours – black, pastel red, white, girly, bright
  22. 22. Article Details CONTENTS PAGE Images – active, close up to long range, explosive Layout – clear, classy, professional, explosive Fonts – bold, serif, clear Colours – bright, pastel, rule of 3 (black, red, pastel red)
  23. 23. Article Details DEPRESSINGLY COMMON Images – static, black and white, mid-range and close up Layout – clear, spread out, break out boxes Fonts – serif fonts, clear, bold, italicised Colours – pastel, black and white, plain, dull
  24. 24. Article Details DIETS. DANGEROUS OR DELIGHTFUL Images – window to future self, active, bright, active Layout – explosive, exciting, break out boxes, clear Fonts – serif, clear, bold, italicised Colours – colourful, pastels, variety, bright.
  25. 25. Article Details EAT WELL. STAY WELL. Images – active, mirrored, split image, long range Layout – clear, spread out, break out boxes, 2 columns Fonts – serif, bold, italicised, clear, eligible Colours – bright, pastel red, white and black (rule of three)
  26. 26. Conclusions - 16 pages Paper size – A4 Paper type – gloss Price - £1.50 1/3 adverts Distribute 6,000 copies DISTRIBUTOR – HEARST MAGAZINE UK - Well known Specialises in mid-range Distributes similar magazines e.g Company and Cosmopolitan
  27. 27. Printing Costs 6000 copies 16 pages High quality paper
  28. 28. Personnel Rates £25 £25 Journalist Photographers Models Subeditors Researcher Make-up Assistant £25 £9 £30
  29. 29. Personnel Expenditure £30 1 Journalist (£325 = 13 hours) 2 Photographer (£780 = 13 hours) 3 Researcher (£63 = 7 hours) 4 Subeditor (£375 = 15 hours) 5 Make up Artist (£30 = 1 hour) £325 £375 £63 £780 Total Personnel Expenditure = £1898
  30. 30. Equipment Costs £240 = 13 hours Studio Flash Lighting Camera QE Insurance included £203 = 13 hours
  31. 31. Equipment Expenditure £100 1 £240 Studio (including lighting) (£240 = 13 hours) 2 3 £203 Camera (£203 = 13 hours) Insurance (£100 = 1 day) Total Equipment Expenditure = £543
  32. 32. Total Expenditure… £4111
  33. 33. Advertising Prices Advertising Sizes 1 insert 2-3 insert 4-6 inserts 7+ inserts DPS £2200 £1050 £800 £725 DPS -Specified Position- £2500 £1300 £925 £815 Full Page £1150 £630 £460 £415 Full Page -Specified Position- £1300 £800 £505 £470 Half Page £565 £260 £240 £220 Quarter Page £205 £190 £150 £140 1/8 Page £95 £80 £70 £65
  34. 34. Advertising Sales £1300 1 £2200 1 x back cover 2 3 1 x inside back 4 £1150 1 x inside front 1 x DPS £1150 Total Advertising Income = £5400
  35. 35. Predicted Sales Income x 1.50 6000 -----------9000 Cover Price (£) Estimated Sales Sales Income (£)
  36. 36. Total Income £14400
  37. 37. Net Profit £10298 - 50% for distributor and wholesaler Final Income £5144.50
  38. 38. My Brief “ You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group. ”
  39. 39. Thank you for listening… ANY QUESTIONS?

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