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Affiliate marketers don’t have as many ‘Achilles heels’ as the merchants who own and deliver the products we promote for them. Both our investments and our risks tend to be lower. However, we do have one significant ‘weak’ spot, in how far we can go in improving ‘the offer’. There are certain things we simply can’t do. For example, we don’t have the authority to offer discounts or deliver upgrades. But, this ‘weakness’ doesn’t mean we’re stuck with ‘weak offers’! In fact, I can think of at least 5 ways to improve any offer, and really send our sales soaring.