More Related Content Similar to Leveraging Social Media for Political Campaigns Similar to Leveraging Social Media for Political Campaigns (20) 2. Overview
• Choosing the right social media channels
• Managing your identity
• Engaging constituents
• Tools
• Handing over the keys to the car
5. Social Media is Not Free
• Organic growth
• Requires commitment
• Planning
• Cost of Poor Management
6. Just Like Any Other Media Buy
Why are you here?
• What is your message
• How do you want to say it
• Goal
• Brand Image
7. Just Like Any Other Media Buy
Choose a Channel
• Distribution
• Audience
– Demographics
– Psychographics
• Reputation
• Effective
8. Advice
Choose 1 or 2 channels and
manage them very well.
If resources allow, build and
grow other networks.
10. Before Declaring
• Do a Social Audit
• Delete and unfriend
• Separate personal from public
• Tighten security on personal
15. Content
• Create an Editorial Calendar
• Cross promote but don’t duplicate publish
• Ask questions
• Don’t Over-Share, it’s not about you
• Be Brief
• Be Positive
16. Celebrate Firsts
• Twitter Town Hall
• Google Hangout
• Guest Blog
• Vine
• Special Bonuses to Followers
• Advise Traditional Media
25. Security
• Keep a master password
– Set up user IDs
• Identify Roles and Responsibilities
– Specify protocol
• Enter into a formal agreement
26. Skills
• Knowledge of social media
• Excellent judgement (filtering)
• Responsive
• Ability to see the big picture & strategic
• Marketing
28. Summary
• Choosing the right social media channels
• Managing your identity
• Engaging constituents
• Tools
• Handing over the keys to the car
