Community Engagement
through Social Media
Overview
• Choosing the right social media channels
• Managing your identity
• Engaging constituents
• Tools
• Handing ove...
CHOOSING THE RIGHT SOCIAL
MEDIA CHANNELS
Social
Media
Social Media is Not Free
• Organic growth
• Requires commitment
• Planning
• Cost of Poor Management
Just Like Any Other Media Buy
Why are you here?
• What is your message
• How do you want to say it
• Goal
• Brand Image
Just Like Any Other Media Buy
Choose a Channel
• Distribution
• Audience
– Demographics
– Psychographics
• Reputation
• Ef...
Advice
Choose 1 or 2 channels and
manage them very well.
If resources allow, build and
grow other networks.
MANAGING YOUR IDENTITY
Before Declaring
• Do a Social Audit
• Delete and unfriend
• Separate personal from public
• Tighten security on personal
After Declaring
• Consistent image
After Declaring
• Consistent image
• Honest Account Management
• Write Fast, Edit Slow
• Count to 10
ENGAGING CONSTITUENTS
Content
• Create an Editorial Calendar
• Cross promote but don’t duplicate publish
• Ask questions
• Don’t Over-Share, it’...
Celebrate Firsts
• Twitter Town Hall
• Google Hangout
• Guest Blog
• Vine
• Special Bonuses to Followers
• Advise Traditio...
TOOLS
Hootsuite
Hootsuite
IFTTT (If That Then This)
Buffer
NationBuilder
NationBuilder
HANDING OVER THE KEYS
Security
• Keep a master password
– Set up user IDs
• Identify Roles and Responsibilities
– Specify protocol
• Enter into ...
Skills
• Knowledge of social media
• Excellent judgement (filtering)
• Responsive
• Ability to see the big picture & strat...
Watch Out For
• Highly Technical & Analytical
• Ego
• Availability
Summary
• Choosing the right social media channels
• Managing your identity
• Engaging constituents
• Tools
• Handing over...
QUESTIONS?
www.MarketingMediaSolutions.ca
@HeatherWats0n
Leveraging Social Media for Political Campaigns
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Leveraging Social Media for Political Campaigns

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Leveraging Social Media for Political Campaigns

  1. 1. Community Engagement through Social Media
  2. 2. Overview • Choosing the right social media channels • Managing your identity • Engaging constituents • Tools • Handing over the keys to the car
  3. 3. CHOOSING THE RIGHT SOCIAL MEDIA CHANNELS
  4. 4. Social Media
  5. 5. Social Media is Not Free • Organic growth • Requires commitment • Planning • Cost of Poor Management
  6. 6. Just Like Any Other Media Buy Why are you here? • What is your message • How do you want to say it • Goal • Brand Image
  7. 7. Just Like Any Other Media Buy Choose a Channel • Distribution • Audience – Demographics – Psychographics • Reputation • Effective
  8. 8. Advice Choose 1 or 2 channels and manage them very well. If resources allow, build and grow other networks.
  9. 9. MANAGING YOUR IDENTITY
  10. 10. Before Declaring • Do a Social Audit • Delete and unfriend • Separate personal from public • Tighten security on personal
  11. 11. After Declaring • Consistent image
  12. 12. After Declaring • Consistent image • Honest Account Management • Write Fast, Edit Slow • Count to 10
  13. 13. ENGAGING CONSTITUENTS
  14. 14. Content • Create an Editorial Calendar • Cross promote but don’t duplicate publish • Ask questions • Don’t Over-Share, it’s not about you • Be Brief • Be Positive
  15. 15. Celebrate Firsts • Twitter Town Hall • Google Hangout • Guest Blog • Vine • Special Bonuses to Followers • Advise Traditional Media
  16. 16. TOOLS
  17. 17. Hootsuite
  18. 18. Hootsuite
  19. 19. IFTTT (If That Then This)
  20. 20. Buffer
  21. 21. NationBuilder
  22. 22. NationBuilder
  23. 23. HANDING OVER THE KEYS
  24. 24. Security • Keep a master password – Set up user IDs • Identify Roles and Responsibilities – Specify protocol • Enter into a formal agreement
  25. 25. Skills • Knowledge of social media • Excellent judgement (filtering) • Responsive • Ability to see the big picture & strategic • Marketing
  26. 26. Watch Out For • Highly Technical & Analytical • Ego • Availability
  27. 27. Summary • Choosing the right social media channels • Managing your identity • Engaging constituents • Tools • Handing over the keys to the car
  28. 28. QUESTIONS? www.MarketingMediaSolutions.ca @HeatherWats0n

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