20082563 boram hwang

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20082563 boram hwang

  1. 1. About Public RerationsAdvantages of Public RerationsPR in Social MediaConclusion
  2. 2. Public relations (PR) is the practice of managing the flow of information between anindividual or an organization and the public. Reputation Public relations (PR) is a way for companies, organizations or people to enhance their reputations. This task typically is performed by public relations professionals or PR firms on behalf of their clients. .
  3. 3. Public relations (PR) is the practice of managing the flow of information between anindividual or an organization and the public. Communicating PR usually involves communic ating with the media and through the media to present the clients in the most favorable way possible. It also often involves cooperative efforts with other people and organizations to create good will within the community and enhance the clients image.
  4. 4. PR Departments PR can give consumers and the media a better A favorable image can understanding of how a help increase a company works. They companys sales, and usually try to show the negative publicity can company at its best. PR damage a companys departments also mightreputation and decrease conduct research to learn sales. Savings in Money how satisfied customers are with the company and and Time its products. A corporate communications company has been known to have saved as much as $270K by making use of social media. Also, time is equally being saved as response rate to pitches for example seem to be much higher than that experienced via other channels.
  5. 5. Professionals in the public relationsindustry embraced social media early on.
  6. 6. The New Face Having set their lamps alight, these would go off of PR to sleep.According to a recent study thatwas released in 2010 titled“Social Media Will OvertakeTraditional Media as PR Tool in PICTURENext Two Years,” it was observedthat social media was fast takingits place as a conventional PRtool instead of the erstwhile one-off component that characterizedits usage in successful PRcampaigns.
  7. 7. The New Face Having set their lamps alight, these would go off of PR to sleep.According to a recent study thatwas released in 2010 titled“Social Media Will OvertakeTraditional Media as PR Tool in PICTURENext Two Years,” it was observedthat social media was fast takingits place as a conventional PRtool instead of the erstwhile one-off component that characterizedits usage in successful PRcampaigns.
  8. 8. There are a number of ways that the field of PRmust continue to adapt as the social media tools oftoday will change tomorrow. Rather than focus on the channels, focus on the expectations of theaudiences and how to serve as a valued resource for them.
  9. 9. http://www.referenceforbusiness.com/encyclopedia/Pro-Res/Public-Relations.htmlhttp://gonzopublicrelations.blogspot.kr/2012/04/defining-public-relations.htmlhttp://www.returnonreputation.com/tag/public-relations/http://www.popgive.com/2012/07/potential-of-public-relations-and.htmlhttp://www.wisegeek.com/what-is-public-relations.htm

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